Showing posts with label Webmasters. Show all posts
Showing posts with label Webmasters. Show all posts

Friday, February 3, 2012

Why the Best Thing You Can Do For Your Site is to Have a Google Webmasters Account


In terms of search engine optimization with the big "G", Google, what is better than to join their webmasters program. The big G is like the fundamental success story in which it provides sites exposure to possibly reach out to potential buyers from all over the web, but to do that you must learn from the big "G" it self.

What is Google Webmasters

The Google webmasters was originally developed to help webmasters like you and me to focus on and also work on what we want our sites to achieve in the search engines. Google created webmasters to easily guide webmasters on what they need to improve, and how they can fundamental rank better in the Google's search engine. The program provides your site in depth details of what Google spider bots are looking for in each individual site, and also notifies webmasters if there is any internal problems crawling your site. Remember the key is to have an error proof site that Google bots can easily index through your site or else it your sites' pages won't be indexed at all, and possibly won't even receive a page ranking. (Note: In order to have a page rank, a Google bot must index the page first, so getting as many top contenders pages indexed is really valuable) Not only does Google's webmaster program grant webmasters the ability to see what's the problem of their website, but they also provide tools in which you can see what are your top search queries that people are finding you and who is linking to your site.

Google Webmasters and Keywords Optimization

Keyword optimization is a mystery for most webmasters, however, it isn't anymore. In terms of looking what are your site's top queries, Google's webmasters also provides you information on what keywords you are potentially ranking in with probably the most useful tool of them all, What the Googlebot Sees. It provides you snippets of keywords as to what your site is most likely to be ranked on in the search engines. Remember that Google only pulls out keywords from all of your site's content, so if you see that the keywords are somewhat irrelevant from your site's main theme, you got to do some more work and focus on writing content revolving around keywords you want to rank on. The Googlebot's has two sources in order to describe which keywords your site will be ranked on, the keywords from your site's contents and the keywords from external links.

(External links means links outside of your site linking to you) You want to try to get both of the lists from your site's content and from links out side of your site to have keywords that support each other, and not the other way around. The more they validate each other, the more likely your site will be ranked on keywords that match your site's true theme. You can read more about how to find the best lists of keywords for your site to rank in, in our most recent post here.

The Google search engine was only developed to provide surfers the ability to surf sites that best fit the users' queries, and it will be that way. So in order to rank well, you must gather statistics from Google's webmasters tool and optimize for your site's main keywords all together with the essence of getting link backs. In a way, the more focused your site is, the more likely Google will lead your site to it's true potential with it's webmasters tool.



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Monday, January 23, 2012

Free Google Website Tools Webmasters Should Know About


If you have a website, there are a number of free tools available for webmasters through Google that are absolutely indispensable in helping you increase your website's visibility and traffic. The Google search engine is one of the most popularly used search tools on the Internet. You can find these tools by going to Google.com and then clicking on business Ranking high in the results for keyword phrases that relate to your products or service is going to increase your traffic and increase your sales. Google provides a number of free tools that help you see exactly how well your website is doing and show you what you need to improve, what pages are not ranking and what is working for you.

Though Google offers a number of different tools for a small fee, for the purposes of this article, we will focus on Google Webmaster Tools. This free service let's you know a number of pieces of valuable information about your website. First, you have to verify that you own the site by adding a specified meta tag to the header of your home page or upload an HTML file. Once you do this, you will be better equipped to optimize your site.

Google Webmaster Tools: Diagnostics

Googlebot is the web crawler that searches the Internet to find relevant pages that match up with the search terms people enter on Google's search engine. The diagnostics section focuses on what Googlebot comes up with when it crawls your site as well as your site's mechanics.

Web Crawl-This shows you if there are any errors or problems that Googlebot encounters when it crawls your site.

Content Analysis-Problems with your site's meta tags, meta titles and descriptive information will show up here.

Mobile Crawl-Problems and errors on pages designed for mobile phone viewing are found here.

Google Webmaster Tools: Statistics

This set of tools focuses on the traffic that is coming to your site and how it is getting there.

Top Search Queries - Find out which keyword terms people are using that generate your site in the results list, the percentage of clicks you got when pages from your site were shown, and what number on the list pages of your site appear in the Google search engine.

Crawl Stats-this shows you a bar graph of how your pages are faring in PageRank as rated when crawled by Google's Googlebot. They are shown as ranking high, medium, low or not yet assigned.

Subscriber Stats-If you have subscriber feeds like RSS or Atom available on your site, this will show you how many subscribers you have to those feeds.

What Googlebot Sees-this shows you what phrases and content are used in external links to your site. It helps if these phrases are related to the content, products and services on your site to help generate the appropriate traffic.

Index Stats-this tool lets you see what pages have links to your site and how your pages are indexed by Google.

Google Webmaster Tools: Links

Pages with External Links-Here you will see which pages on your website have inbound links coming from other websites.

Pages with Internal Links-here you can find out which of your pages have links pointing to them from other pages on your site.

Sitelinks-This shows you which of your links may appear directly in Google's search results.

Google Webmaster Tools: Tools

There are a number of other tools that you can utilize free of charge as well. For example, you can submit a site map with all the pages on your site to expedite the process of including every page in your site on Google's search engine. You can also:

Analyze robots.txt

Generate robots.txt

Set Geographic Target

Enhanced Image Search

Manage Site Verification

Set Crawl Rate

Set Preferred Domain

Remove URLs

Before you invest in any pricey ranking tools or analytic software, check out what Google has to offer for free!



Madison Lockwood is a customer relations associate for ApolloHosting.com. She brings years of experience as a small business consultant to helping prospective clients understand the ways in which a website may benefit them both personally and professionally. Apollo Hosting provides website hosting [http://www.apollohosting.com], ecommerce hosting [http://www.apollohosting.com/e-commerce], vps hosting, and web design services to a wide range of customers. Established in 1999, Apollo prides itself on the highest levels of customer support.




Friday, December 16, 2011

Attention Webmasters and Bloggers: Google Is Watching You


It is always the case with the blogger or webmaster owning more than one blogs or websites. The main question keeps always arising in mind is "Do a interlinking of my website may benefit each other as backlinks?", and the answer I found is "No". Let me explain this point in more details.

As I explained in my last articles, only the backlinks that are anchor text link from within the content and from similar niche website or relevant content will be able to deliver link juice and hence ranking power to your link. If you own more than one blog in different niche or more than one domain in the same niche, you will surely try to interlink them to get more backlinks from your own websites or blogs.

Wait. What if Google knows that you are the solely owner of all these websites and you put those links to get backlink only, chances are that your links will be of no importance and you might not get any benefit from there.

But how Google can know that I own all these websites?

Simply because Google is the giant company and owns most webmaster tools like Google toolbar, Google webmasters tools, Google analytics, Google AdSense etc.

If you are the owner of multiple websites or blogs,

You might have integrated Google analytics code form the same Google account.
You might have used single Gmail account for all communication regarding those websites.
You might have monetized your blog to make money online from the same Google AdSense account.
You might have registered all your blogs under the same Google webmasters account.
You might have been surfing in Google search engine for finding information and to research about your domains while logged in with your Google account.
You might have been updating and maintaining your all domains from the same internet (IP) address. May be your home or office. Your IP can be detected by Google analytics script you might have integrated in your blogs.

Any way, nothing is officially announced by Google but I think Google is smart enough to know and understand about what happening over internet. After upgrading the Google search algorithm, indexing and processing of indexed data has become much more faster than ever. For example, if you are using dummy social accounts to spread your links, Google's smart algorithm can easily detect it as such dummy account do not have real list of followers or genuine activities on internet.

What is the solution?

I think this is not the problem with white hat SEO experts and genuine bloggers. There is no risk if you are not trying to hide any thing from Google. Solution is only that you do not underestimate the Google and do not try use wrong strategies to market your blog online or to spread your link popularity online, other wise you will be easily cached by Internet giant.



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