Use Google AdWords to Build a List of Hungry Buyers Even Before You Have a Product Ready

Did you know that you can use Google AdWords to build a list of hungry buyers who are interested in your offer, even before your product is ready? Attracting buyers to your business is all about creating interest and curiosity. This is about using the right words to appeal to your prospective customers, but how can you build your list without a product?

One of the most critical factor in starting your internet business is to get off to a fast start. It is about how quickly you can be in profit. The quicker you start making money is the more enthusiastic you will be about your business, and the more you will be inclined to work harder towards your success. Using Google AdWords to build a list of hungry buyers fast before you even have a product ready, is the surest way to get into profit quickly.

Here are five (5) simple steps to use Google AdWords to build a list of hungry buyers, before your product is even ready:

(1). Decide On The Product You Will Be Creating - Your first order of business is to decide what product you are going to create. What information will you be providing to your target audience, and how will you present this information? This could be in the form of an e-course, a report or an ebook, some video tutorials or even a webinar training. Deciding on your subject matter will give you some idea as to the content you will give to your target market.

(2). Create A Keyword Targeted Landing Page - If you have done your keyword research, then you will now have your keywords and keyword phrases to create your advertising campaign. Here you will want to create a simple one page website, that will address the specific need that people are having with their problem. Remember that you will have to relate to their problem, and let them know why they should pay attention to you instead of someone else.

Let them know that you are creating a course that will address their specific problem, and you are putting the final pieces together. You will have to be very creative here with your words, as you want to generate interest and curiosity. Remember, this is about understanding their problem, and letting them know that you have a workable solution for it.

(3). Include An Opt-in Form For More Information - There will be a "call to action" on your page, but this will not be to buy a product, as you do not yet have it ready. Your optin form on your landing page will address people who are interested in learning more about this course to optin for more information. Here you will be promising to let them know when your product is ready. Providing something of value like a free report, an ebook, or a video as an incentive, can be very effective here as well.

(4). Use Google AdWords To Drive Traffic To Your Landing Page - As soon as your landing page is ready, you can start driving targeted traffic to your page by using Google AdWords. Why this source of traffic generation? Because it is the quickest method and it works great. Pay per click (PPC) is the fastest and most cost effective way to drive traffic to any website as you only pay for the traffic you get. There is a bit of a learning curve involved to avoid spending too much, but it will be well worth it.

(5). Send An Email To Your Subscribers When Your Product Is Ready - Now here is where you want to keep your promise. As soon as your product is ready, send an email to your potential customers and guess what, you will start making sales immediately. You have already created interest and curiosity with your prospects, so they are anxiously awaiting your product. They have already taken action in opting in to your page for an early alert.

Now this is what the gurus and the top income earners on the internet use to build their list like crazy every-time. This is so simple it is almost unbelievable, yet many people who are creating products do not use it. This strategy shows you that you do not need to have a product to start building your list, and these will be the most targeted people that you can get as customers.

So if you would like to use Google AdWords to build a list of hungry buyers who are interested in your offer, even before it is ready, just follow the five (5) simple steps outlined above and you will be well on your way.

Godfrey Thaxter is a marketing consultant who writes informative articles providing tips and strategies for "Home Business Success" with your internet marketing business. Click The Link Now To Get Instant Access To The "Highest Quality Advertising & Marketing" [http://www.PassiveIncomeOnAuto.com] On The Internet - And To See How You Can Explode Your Traffic Generation Using Articles!

How To Build Your List For Free Using Google Adwords

There are numerous ways you can go about building your list, but in my opinion using Google Adwords, and indeed other pay-per-click sites, is one of the best ways of building a highly targeted list of responsive subscribers. Not only that, but if done correctly, you can effectively build your list for free, as I will demonstrate in the remainder of this article.

I own numerous websites in a variety of niches, and have successfully built up large lists of subscribers for a lot of these sites. A large percentage of these subscribers have come from Google Adwords alone, and best of all it's hardly cost me anything at all.

It all comes down to one thing - Backend Commissions.

Here's what you need to do:

1. Find targeted, but relatively cheap keywords you can use to advertise your site on Google Adwords (less than $0.40 per click). The lower the better, and as any Adwords expert will tell you, you should start off by bidding low to be placed in the top 5-10 results in the pay-per-click results, and concentrate on maximising your click-thru rate with a compelling headline and compelling sales copy, to obtain a higher position without having to increase your cost-per-click.

2. Create an opt-in page and send the traffic you receive to this page. This site has to be compelling enough for the visitors you receive to fill out the opt-in form to subscribe to your list. You should offer a free report and/or bonus to get as many visitors to subscribe as possible.

3. Here's the crucial part. On your thank you page that your visitors are sent to after they have filled-in your form, you should place links to either your own product, or to a quality affiliate product that you can earn commissions from.

This is a highly effective way of earning backend commissions and effectively recouping your advertising costs, if you have a good offer. You'd be surprised at just how many people purchase from this thank you page. In my experience a typical response rate is often anywhere between 2% and 10%, and for certain sites I've received a 30% success rate, so in some instances I have actually made more money from sales than I actually paid out in pay-per-click advertising. Therefore, I'm effectively building my list for free, and earning small profits along the way.

If you think about it, it's not surprising people take you up on your offer because they have already trusted you enough to leave their name and email address with you, so why wouldn't they take you up on your offer?

One thing I will say though is that the product or offer that you place on your thank you page must be affordable (I would say $47 or less) otherwise you may find that none of your opt-in subscribers take you up on your offer. Look at it objectively and ask yourself whether you'd be tempted to purchase the offer if it was someone else's site, and you were the one that had just opted in.

In addition to using your thank you page as a way of recouping your advertising costs, another good way of achieving this goal is by giving away free reports or ebooks to your opt-in subscribers which contain your affiliate links. This provides another way of earning backend commissions, and although, in my experience, not quite as profitable as the thank you page method, can still deliver the occasional sale, which all helps to cover your pay-per-click advertising costs.

To sum up then, if you're building your list, make sure that you are fully utilising your thank you page as a way of earning commissions. If done correctly, you can successfully recoup your Adwords costs, or indeed those costs that arise from any other forms of promotion, and build your list for free. As I have hopefully demonstrated, this thank you page can be a very profitable page of your website, but unfortunately most people simply don't take advantage of this space and leave it blank, or just provide basic instructions for completing the opt-in process. I've been guilty of this myself in the past, but I now make sure that I have a way of receiving backend commissions on the thank you page of all of my niche websites.

Admittedly, there are some niches where the high cost-per-click means that it is very hard to recoup your advertising costs completely from backend commissions, but even so, you can still claw back some of your costs by using the methods I've discussed in this article.

List Building - How to Use Google AdWords to Build a List

If you're willing to invest some money into building a list consider using Google AdWords. It's faster than free traffic methods because your ads are very targeted and will immediately appear on the first page of Google. If you tried to get first page rankings for your squeeze page using search engine optimization it would take several weeks or months depending on the competitiveness of your keywords. Google AdWords enables you to get instant traffic.

Let's look at how to use Google AdWords to build your list

1. Keyword research

Use the free Google keyword tool (Google it!) to generate a list of 100 keywords. Check the "exact" box under match types to find the exact keywords people are entering in the Google search box to find information. The keyword tool will provide a list of keywords related to the seed word or phrase you entered. On the right side of the results it will show you the number of global and monthly searches for each keyword. The keyword tool can also display the estimated average cost per click. This gives you an idea how much advertisers are paying for that keyword every time someone clicks on it.

2. Create your ads

Create 2 ads so you can split test them against each other. Google does this for you automatically if you check the setting "rotate ads evenly." Try to use your keyword in the ad headline, ad copy and URL. Keywords automatically get bolded. Begin with 10 related keywords to place in your ad group using broad match. The idea behind this is to quickly see which keywords generate the most clicks then remove the keywords receiving little or no traffic. Once you've got a good click through switch to exact match. It will save you money because your ads will only get displayed when a person uses the exact keyword phrase in their searches (unlike broad match which shows keywords for any sentence containing your keywords).

3. Build a squeeze page

A squeeze page contains your opt in form and several bullet points that outline the benefits of receiving a free offer for subscribing. Google may penalize your campaign if you don't include a privacy policy on the squeeze page. The best way to prevent any penalty is to include links at the bottom of the page to other areas of your website. Make sure your offer is irresistible so it motivates visitors to subscribe. It could be a free report or software.

4. Set your budget

Set your daily budget and how much you're willing to pay for each click. For example start with $25.00 per day at $1 per click to test the waters. To determine which keywords gets the best click through rate (CTR) wait until you receive at least 100 clicks to your ads.

5. Track your ads

View the CTR of each keyword to see which one gets the most traffic. Use Google Analytics to insert tracking code on your squeeze page. The statistics generated will tell you how many visitors your page received, how long they stayed there and what keywords they used to find your squeeze page.

6. Monitor your campaign

Log in to your Google ad words campaign every day in the beginning so you can control your spending and make adjustments to your ads or keywords if necessary. It's easy to become discouraged when you spent a lot of money and don't see good results. Be prepared to lose money in the beginning because it will take a little time to master the process.

7. Testing

Always test 2 ads at the same time. Your best one is the control ad then continuously try to improve on this ad by creating a new one. This will help reduce your ad costs and increase profitability.

If you follow this 7 step process you'll build a targeted list of subscribers very quickly. Even though you may be spending a lot of money upfront on your campaign keep in mind the lifetime value you receive from each customer on your list.