Showing posts with label Adwords. Show all posts
Showing posts with label Adwords. Show all posts

Wednesday, November 23, 2011

How To Build Your List For Free Using Google Adwords

There are numerous ways you can go about building your list, but in my opinion using Google Adwords, and indeed other pay-per-click sites, is one of the best ways of building a highly targeted list of responsive subscribers. Not only that, but if done correctly, you can effectively build your list for free, as I will demonstrate in the remainder of this article.


I own numerous websites in a variety of niches, and have successfully built up large lists of subscribers for a lot of these sites. A large percentage of these subscribers have come from Google Adwords alone, and best of all it's hardly cost me anything at all.


It all comes down to one thing - Backend Commissions.


Here's what you need to do:


1. Find targeted, but relatively cheap keywords you can use to advertise your site on Google Adwords (less than $0.40 per click). The lower the better, and as any Adwords expert will tell you, you should start off by bidding low to be placed in the top 5-10 results in the pay-per-click results, and concentrate on maximising your click-thru rate with a compelling headline and compelling sales copy, to obtain a higher position without having to increase your cost-per-click.


2. Create an opt-in page and send the traffic you receive to this page. This site has to be compelling enough for the visitors you receive to fill out the opt-in form to subscribe to your list. You should offer a free report and/or bonus to get as many visitors to subscribe as possible.


3. Here's the crucial part. On your thank you page that your visitors are sent to after they have filled-in your form, you should place links to either your own product, or to a quality affiliate product that you can earn commissions from.


This is a highly effective way of earning backend commissions and effectively recouping your advertising costs, if you have a good offer. You'd be surprised at just how many people purchase from this thank you page. In my experience a typical response rate is often anywhere between 2% and 10%, and for certain sites I've received a 30% success rate, so in some instances I have actually made more money from sales than I actually paid out in pay-per-click advertising. Therefore, I'm effectively building my list for free, and earning small profits along the way.


If you think about it, it's not surprising people take you up on your offer because they have already trusted you enough to leave their name and email address with you, so why wouldn't they take you up on your offer?


One thing I will say though is that the product or offer that you place on your thank you page must be affordable (I would say $47 or less) otherwise you may find that none of your opt-in subscribers take you up on your offer. Look at it objectively and ask yourself whether you'd be tempted to purchase the offer if it was someone else's site, and you were the one that had just opted in.


In addition to using your thank you page as a way of recouping your advertising costs, another good way of achieving this goal is by giving away free reports or ebooks to your opt-in subscribers which contain your affiliate links. This provides another way of earning backend commissions, and although, in my experience, not quite as profitable as the thank you page method, can still deliver the occasional sale, which all helps to cover your pay-per-click advertising costs.


To sum up then, if you're building your list, make sure that you are fully utilising your thank you page as a way of earning commissions. If done correctly, you can successfully recoup your Adwords costs, or indeed those costs that arise from any other forms of promotion, and build your list for free. As I have hopefully demonstrated, this thank you page can be a very profitable page of your website, but unfortunately most people simply don't take advantage of this space and leave it blank, or just provide basic instructions for completing the opt-in process. I've been guilty of this myself in the past, but I now make sure that I have a way of receiving backend commissions on the thank you page of all of my niche websites.


Admittedly, there are some niches where the high cost-per-click means that it is very hard to recoup your advertising costs completely from backend commissions, but even so, you can still claw back some of your costs by using the methods I've discussed in this article.


Friday, November 18, 2011

How to Use Google Adwords in Keyword Research?

Google AdWords is a service that lets you create and run ads for your business, quickly and simply. Run your ads on Google - no matter what your budget, you'll only pay when people click your ads. You create ads and choose keywords, which are words or phrases related to your business. People can simply click your ad to make a purchase or learn more about you.


There is a great tool in Google AdWords known as Google AdWords: Keyword Tool. You can access this tool without registering to AdWords but registering will give you more results.


We all know that to get traffic from Google and other search engines, we need to do some keyword research. This tool helps a lot in doing keyword research.


For example, you want to create a site about Technology.


Then you need to search for the keyword "Technology" in Google AdWords: Keyword Tool.


The search for the keyword "Technology" on the Keyword Tool comes up with results like Competition of the Keyword, Global Monthly Searches, Local Monthly Searches by default.


The Keyword "Technology" has low Competition and High Global Monthly Searches as you can see in image above. So building a blog about Technology can get more visitors to your site from Google and other Search Engines.


As the keyword "Technology" is really beneficial, you must search for a domain name with the Keyword "Technology". You must prefer.com domain first. If.com is not available, then search for.net or.org.


You can also use this Keyword Tool to search for keywords to be included in your posts on your blog.


For example, you want to create a post on your blog about iPhone 4 review. You need to search for the keyword "iPhone 4″.


The search for the keyword "iPhone 4" on the Keyword Tool comes up with results like Competition of the Keyword, Global Monthly Searches, Local Monthly Searches by default.


The Keyword "iPhone 4″ has medium Competition and High Global Monthly Searches as you can see in image above. So building a new post about iPhone 4 can get more visitors to your site from Google and other Search Engines.


You must include the keyword iPhone 4 in the title of your post, followed in summary/teaser of your post and finally in the body of your post.


Always use the keyword which has low competition and High Global Monthly Searches and stay away from high competing keywords like Computers, Real estate, News etc.

Thursday, November 17, 2011

How to Generate Endless Free Leads Using Google Adwords - Pay Per Click

Would you like to generate hundreds of super-qualified, "ready to join your business NOW" leads per week using Google AdWords / Pay Per Click .. and do it in just minutes per day, and without spending a single penny? This information will teach you how.


PPC Domination - What Is Project PPC Domination?


PPC Domination or Project Pay Per Click Domination is a training course by MLM / network marketing trainer Mike Dillard of Magnetic Sponsoring fame, and Google Adwords expert Jim Yaghi. Jim Yaghi is also Mike's Google Adwords and PPC consultant for Magnetic Sponsoring.


If you haven't figured it out yet, the network marketing industry has been revolutionized by the Internet. It is now critical for network marketers to keep themselves up to date with the latest lead generation techniques. Failure to do so will stagnate your business building and delay your success.


What exactly is Google Adwords / Pay Per Click?


Adwords / Pay Per Click (PPC) is an online advertising model that displays an ad on a search engine and you only pay for that ad when someone clicks on it. The cost per click (CPC) is the result of a bid by you and then an auction algorithm set up by the search engine with some additional determining factors that will not be discussed here. Setting a daily budget of how much you are willing to spend in one day will determine your number of clicks and leads per day.


Why PPC is one of the best ways to generate leads?


Google AdWords is the most popular form of PPC advertising. It is by far the fastest and most effective way to get targeted leads for your network marketing business. You can write a very short ad, publish it,have it displayed and on Google with 15 to 30 minutes. In other words, you can pretty much buy traffic at will. Using proper keywords and ad copy, you can also decide which is the best target market you want to go after. You have total and complete control over your ads.


If you can then monetize your leads, you can use that money to pay for the ads in your PPC campaign effectively covering all your advertising costs - hence you will be advertising for free!


How Project PPC Domination differs from other PPC courses:


One of the reasons why Project PPC Domination is great for network marketers compared to all other PPC courses out there is because it is created BY network marketers FOR network marketers.


Mike Dillard is an expert when it comes to MLM psychology. He is one of the top MLM copywriters in the world. He understands very well how network marketers think and his course material educates network marketers on how to generate and monetize all their traffic on an affordable budget.


Here are the benefits of the course:


* A quickie "crash course" on how to write effective Google PPC headlines.(Your headline is the single most important part of your PPC ad. Jim Yaghi shows how the world's top AdWords marketers create really compelling headlines and how you can too) * You could go broke with your campaigns if you ignore this. Learn why you should almost never send prospects from your PPC ads to your home page! * How to make your prospects excited about visiting your site... before they even click your ad. * How to write compelling and effective copy in you Google ads, even if you have no experience.


PPC Domination is available at a discount:


Although the discounted launch price is over, there is (normally) a way to still obtain the discount using a 'backdoor' method saving you over 65% (or $320) dollars...


Here's what you need to do:


1.) Purchase a copy of Magnetic Sponsoring or Building On A Budget. These products are both about $30.00 each.


2.) Once you have paid for one of the courses above, during the checkout process, wait for a video with Mike Dillard where he talks about how to get a discount for PPC Domination.


You will be able save 65% or $320.


Again, first purchasing Magnetic Sponsoring Or Building On A Budget will let you get PPC Domination for a huge discount.