How to Use Google Ads Effectively For Copywriting

The Googles AdWords selection process has stumped most new online content writers and website owners at one time or another. Google AdWords are the advertisements that appear on the edge of the search listings on Google. They are pink and green and are ads from sponsors. When working properly and set up right, they can bring a lot of traffic to your site. However, when you do not fully understand how to use Google ads effectively for copywriting, they will not bring the desired responses you are looking for.

The reason that a lot of advertisements get rejected from Google AdWords is because the system that siphons through all the ads is very picky and has very particular length requirements.

There are two factors that will determine whether your ads will be accepted or not include:

1. Find the right keywords so that you will be spending your money on targeted hits instead of wasting money on random hits that may or may not work.

2. Write your ads so that they are small, clear and are direct. Make sure that they are concise and make sense.

One of the reasons so many people struggle when writing ads for Google, is because unlike other copywriting work you have to be able to create a three to four length word space that describes your business or company and makes sense at the same time.

In most copywriting jobs, you only have to be concerned with incorporating keywords, and that is a lot easier than writing Google AdWords. Don't feel too discouraged if your first few attempts fail. Even the best of professional copywriters have been tripped up by Google AdWords. If you are looking for a few good tips that can help your ads get into some of the top positions and keep your conversation rate low, here are some ideas:

o Make sure your headline expresses either the benefit to a consumer going to your site or what the consumer can expect to gain from going to your site.

o Try incorporating certain benefits with features on your website, make the consumer want to go to there.

Keep in mind that it will take time to write effective AdWords for Google. Keep trying and you will be able to create effective ads and gain website traffic.

Saman Rashid is an experienced writer.She has been writing articles and web copies since 3 years.To contact her, kindly visit http://www.mscopywriters.com

What is SEO Article Writing? - SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.

What are some of these "things?"

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit "ENTER", a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want -- as long as it's a certain length (usually 300-500 words).

There are many freelance writers - hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they're so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."

And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

About the Author: Yuwanda Black heads New Media Words, an SEO content writing and distribution firm. She is the author of the best-selling ebook, How to Make $250+/Day Writing Simple, 500-Word Articles. Ms. Black says, "You can work from home as a freelance writer in your PJs, getting assignments via the internet. I do it every day." Learn more about how to start a successful SEO writing career.