How to Blog Effectively With 7 Awesome Free Blog Tools

During 3 months of learning how to blog, it's inevitable that I have to resort to various blog tools to make the process easier. I will try to make a comprehensive list of these tools in accordance to their function so that you can incorporate all or part of them in your blog management.

1. SEO evaluation tools or software for your website

There are a great number of blogging tools that you can use when you need to evaluate the SEO effectiveness of their website. WooRank is a brand new free service recommended by Techcrunch this morning. It evaluates a website based on 50 criterias, provides helpful SEO tips and most importantly it's free for now. I've used the tool to evaluate some of my websites today, and connectivity seemed to be excellent as opposed to the frequent downtime complain mentioned by Techcrunch.

2. Links Checker

There are a few free blogging tools you could use for checking backlinks. The most commonly used is none other than Google Webmaster Tool. It's the most basic blogging tool. Apart from this, you can use Backlink Watch to check on all the sites that are linked to yours. There are a few advantages in using Backlink Watch:

a. Don't have to past tracking code into your website
b. Shows all the websites and pages that are linking to your own website
c. Comprehensive

It's disadvantage:

a. The tool limits the frequency you can use it in checking backlinks

3. Keywords Analysis

Use Google AdWords Keyword Tool to gauge on the keyword that you wanted to use on your blog title and its content. For example, if you can't decide on which keyword or phrase to use, "blog tools" or "blogging tools". Just type both the phrases into the fill-in-box, then followed by clicking on the 'Get keyword ideas'. From here, you can actually gauge which phrase has a higher search and subsequently, choose the best keyword.

4. Analyse Trends

Google Trend is still the best tool to use when you want to know about the most talked about trend being searched in Google. Google is the big brother of Search Engine. As a result, if a particular fad or trend is rising in popularity in Google, you can rest assured that, this is the trend you need to watch out for in the rest of the blogosphere.

If there is a field that you are particularly interested in, for example, blogging, you could make use of Google Alerts. Google Alerts would send you the latest news and happening of your interest to your email address.

5. Duplicate Contents

You have to be more sensitive with duplicate contents in your blog if you are hiring part time writers for your content. You are paying these writers and as a result, you would expect their articles to be original and not just pure plagiarism. Try CopyScape. This website allows you to check all the possible duplicated contents inside your website. With this report in hand, you can always ask for refunds from your writers.

6. Search Engine Ranking Checker

Thumbshots Ranking could be used to compare SERP ranking in different search engines, for example Google vs Yahoo.

Another exceptional free SERP checker worth mentioning is SERP Rank. Of the two, I found the latter to be more precise in gauging the search engine ranking of our website.

7. Page Rank Checker

For the beginners, we could just use Google Page Rank Checker to check the page rank on any site of your interest. For instance, there might be a site or link that you are interested to exchange link with. Most of the time, we do not want this link to be lower than the page rank of our own, so therefore, we carry out the page rank check.

8. Social Networking

The No. 1 tool that comes into my mind is TweetDeck. This blog tool is an Adobe Air desktop application used to access twitter. It's built in panes that allow an enormous exchange of information tweets. An obvious advantage of TweetDeck as compared to other Tweeter browser is the former's responsive speed and smaller file size.

Another social network tool called twables, which is said to enable you to find all of your Facebook friends on Twitter so that you can follow them, and they can follow you! For this tool, I can't really comment much about it because personally, I haven't really given it a try. Please try it out and give us your comments if you like!

The links to all the blogging tools mentioned are made available in the blog.

I love blogging and I'm going help you make your blog business a success. Please follow me on HowToBlog.org in Blogging Tools

How to Use Google AdWords Effectively Today

The largest PPC or pay per click firm in the whole wide world is Google AdWords and nobody would be able to dispute that and the truth is the most widely used tool in the industry for most major or small business owners when it comes to traffic generation and guiding them onto the desired website and the whole process of traffic buildup is not as simple as it may seem especially if you have not had a lengthy tutorial when it comes to the proper management of your campaign through the use of Google AdWords. So before you immerse yourself in the online marketing optimization field, you may want to read up on some of the tips that may greatly help you so that you can use Google AdWords to its full potential.

The moment that you start your Google AdWords campaign, you will be required to enter an Ad group and an Ad title the former being the text below the Ad title and the latter is the usually a bold loud title that people will most likely see when you appear on the search engine result pages. Be very cautious and extra choosy in your approach because your choice and placements regarding the Ad title and Ad group will have a direct impact on the amount of traffic your site will have and it will also greatly affect the cost that you will have to pay per click.

To show further this point, let us assume that I am setting up an advertising piece about garden pots since that is the product that I am trying to market on the online world and originally what I would choose as my ad title would be "Garden Pots For Sale" but to be more creative and to attract more people to take a look into the products or services that you offer you may want to phrase your ad title as "Want to have garden pots that will match your garden motif? Look into our garden pots catalog and see a new world of garden pots designs!". A catchy ad title may sometimes spell the success of your traffic generation efforts and you always have to keep in mind that the ad title is your first effort in touching base with your potential buyers.

Coming up with more relevant ad titles will definitely score you good points with the search engines since search engines such as Google have a soft spot for quality and the possession of relevant links to your websites and the great effect of this is that it lowers down your cost per click. So for one who wants to maximize their website's presence online and be more exposed without spending so much, then you can start with making sure that the ad title has keywords and phrases that will surely catch the reader's attention and will move the customers to make some positive action towards becoming a lead or being converted into a sale.

What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. http://www.jasonnyback.com/ezine

Top 4 Ways to Effectively Use Google AdWords for Search Engine Marketing

There is no doubt that search engine optimization (SEO) is an effective way to establish an online presence for your business. But search engine marketing (SEM) and pay per click (PPC) platforms like Google AdWords should also be part of your marketing arsenal.

Here are the top 4 ways to effectively use Google AdWords for search engine marketing:

1) Establish an immediate presence. If your business is only just now turning its sights to the Internet, then you have a lot of catching up to do. No matter what business you're in, chances are some of your competitors already have a big head start in terms of ranking highly in the search engines for valuable keywords that potential customers use to find your products and services. But this is where Google AdWords can help. A PPC campaign allows you to immediately establish an online presence for your business while you wait for your organic search engine optimization efforts to take hold and start bearing fruit.

2) Test products, keywords and messages. If you're launching a new product or want to test out a new advertising message before going full scale, then Google AdWords is the perfect platform. You can have a new ad running in less than an hour, which will allow you to see how your target audience responds before committing tons of resources to a product or message that turns out to be a flop.

3) Promote seasonal or time sensitive products and services. SEO efforts take time, but Google AdWords, one of the most effective search engine marketing tools, allows you to quickly promote seasonal and time sensitive products or services without waiting months for them to appear organically in the search engines. This allows your business to easily transition from season to season and adapt to other changes in the market.

4) Gain valuable market data and insight. Google AdWords provides a wealth of information about your target audience, which can be used to further research and plan your SEM efforts. You can even use this PPC platform to track conversions so that you know what your "money keywords" are, which helps when deciding what keywords to focus your SEO efforts on. It's also useful for inventory planning and trend spotting, because it allows you to identify noticeable shifts in what your audience are searching for and what they are buying.

The SEO Guys are an SEO company dedicated to white hat SEO efforts to help companies increase their rankings on search engines such as Google.

Google AdWords Tips - How to Use Google AdWords Effectively

AdWords is Google's top revenue source, accounting for billions of dollars in profits each year. Simplified, how it works is you create short ads comprised of 3 lines of copy/text plus an additional line at the bottom of the ad which displays the URL which that ad will send you to if clicked. You choose the relevant keywords which you want to "trigger" that ad or in other words make it appear when someone does a Google search for those keywords. When someone clicks on your ad you are charged based on the bid price of that keyword, so you're only paying when someone clicks on your ad and subsequently visits your advertised web page which is nice.

Try searching for something in Google right now and check the right hand column under the small heading "sponsored links." Sometimes a few ads will appear above the organic search listings, as well.

Ads can also be shown in the "content network" which means rather than showing in the SERPs, your ad can be displayed on web pages which are relevant to that keyword which themselves have AdWords enabled for their site. You can also use additional multimedia like image based ads in the content network.

In AdWords you bid on keywords so that you can decide how much or little you are willing to pay to have that ad displayed. Additionally, after you design your ad, Google gives it a quality score between 1 and 10. The higher your quality score, the less you'll likely have to pay for clicks on that ad.

Keyword bid prices are based on the popularity of that keyword (more popular and searched for keywords cost more) and the quality score of your ad. Quality score is based on the click through rate of an ad, the relevance of the ad to the destination URL which you are sending the traffic to, the quality of the URL which you are sending the traffic to, etc. Google hates a lack of quality or a lack of content on your destination URL, so avoid squeeze pages and websites made up of very little content in general.

The bottom line is that with a higher quality score you not only enjoy lower cost per clicks but you get a higher ad position in the SERPs while still spending less, as well.

So basically AdWords rewards you for quality whether it be in your ad copy itself, the keywords you choose, the web page you're sending your traffic to; every aspect really. This is because, just like with their organic listings, Google wants its users to find the best web sites out there to match their searches. Still a bit confused? Let's look at a 5 Google AdWords tips to improve AdWords quality score.

Improve AdWords Quality Score

Splitting your keywords into more targeted ad groups ensures that your keyword/ad combinations are as relevant as possible and ensures that you don't mix certain keywords with non relevant ads as this adversely affects your score and can have you paying more than you should to get an ad shown. I often like to get as specific as possible and put no more than 1-2 keywords in each ad group. I end up with a lot of ad groups, almost the same amount as my keywords, but they're all very targeted for their corresponding keywords.

Make the destination URL page which you are sending the traffic to in your ad as relevant and optimized for your keyword as possible. This includes optimizing that page with On and Off Site SEO for that keyword.

Use relevant ad copy within the ad itself which means using that keyword throughout the ad while keeping it attractive and logical to read.

Split test your ads over and over AND OVER again. This means writing a few variations of an ad and running them all to see which gets the best click through rate. Then take the best performing ad and tweak its copy a few times to see which performs the best yet again, continually pitting the winner against new edits of itself. This should be an ongoing process and your click through and quality will continue to improve as you split test again and again.

Work with exact and phrase match rather than broad match as this ensures that your ads won't be triggered by irrelevant keywords or irrelevant combinations of keywords. I prefer exact match typically as it performs the best in AdWords and anything else I do.

Those tips will help you bring up your quality score and bring down how much you're paying for targeted clicks. Now to finish out I'll mention a few more Google AdWords tips which I always use:

Attach specific motivational words like "buy" in front of many of your product related keywords so that rather than convincing people who are curious about what you are promoting, instead you'll be targeting ready to purchase customers only. Conversely, place "free" in the negative word spot to weed out people who are set on not purchasing anything ahead of time.

Most people will tell you this one, but turn off the content network setting, meaning your ads will ONLY show in the search engines. Ads appearing in the content network typically perform worse and can drive up costs for you.

Use common sense when picking your keywords. Think of keywords which you would use to search if you were looking for information on that product.

Take the value of the commission which you would make for generating a sale/completing the offer and divide it by 3. Use this as your daily budget for that campaign. So if you were selling an eBook with a payout of $30, set your daily budget for that campaign at $10 and run it for 3 days.

Refer to this post on calculating the value of your new subscribers in terms of your mailing list for PPC to get an even more precise idea of how much you can spend on paid advertising and still turn a profit.

You should be getting the idea that AdWords is a meticulous process of optimizing your ads based on keywords, copy, and settings to get the most targeted traffic and spend the least amount of money. Also, to make good money in AdWords you've got to spend good money. Anyone who boasts of annual AdWords earnings of $200,000 for example typically had to spend $100,000 to earn it, so it's always a matter of focusing on the return on your investment (ROI) above all else with paid advertising.

Assuming you're starting with a very small advertising budget, be prepared to work your way up as paid advertising, if done correctly, is an endlessly scalable business model.

Note that all of this was taken from the PPC chapter of my "The No Nonsense Marketing/Making Money Online Handbook" which you can get for free instant download just by signing up for the FREE 10 Day Fast Track Affiliate Course.

Or if you want to branch out, check out my Facebook advertising strategy for everything you need to know about advertising on the other major advertising network.

How to Use Google Ads Effectively For Copywriting

The Googles AdWords selection process has stumped most new online content writers and website owners at one time or another. Google AdWords are the advertisements that appear on the edge of the search listings on Google. They are pink and green and are ads from sponsors. When working properly and set up right, they can bring a lot of traffic to your site. However, when you do not fully understand how to use Google ads effectively for copywriting, they will not bring the desired responses you are looking for.

The reason that a lot of advertisements get rejected from Google AdWords is because the system that siphons through all the ads is very picky and has very particular length requirements.

There are two factors that will determine whether your ads will be accepted or not include:

1. Find the right keywords so that you will be spending your money on targeted hits instead of wasting money on random hits that may or may not work.

2. Write your ads so that they are small, clear and are direct. Make sure that they are concise and make sense.

One of the reasons so many people struggle when writing ads for Google, is because unlike other copywriting work you have to be able to create a three to four length word space that describes your business or company and makes sense at the same time.

In most copywriting jobs, you only have to be concerned with incorporating keywords, and that is a lot easier than writing Google AdWords. Don't feel too discouraged if your first few attempts fail. Even the best of professional copywriters have been tripped up by Google AdWords. If you are looking for a few good tips that can help your ads get into some of the top positions and keep your conversation rate low, here are some ideas:

o Make sure your headline expresses either the benefit to a consumer going to your site or what the consumer can expect to gain from going to your site.

o Try incorporating certain benefits with features on your website, make the consumer want to go to there.

Keep in mind that it will take time to write effective AdWords for Google. Keep trying and you will be able to create effective ads and gain website traffic.

Saman Rashid is an experienced writer.She has been writing articles and web copies since 3 years.To contact her, kindly visit http://www.mscopywriters.com

How to Use Google AdWords Effectively

Google AdWords will provide you precise targeted advertising which ultimately maximizes your online presence, saves you unnecessary and lost time in experimentation's and trial and error approaches, and since you are saving time and effort, Google AdWords is saving you money as well. With the right preparation and execution, starting your online business using Google AdWords can be likened to cultivating a garden of expensive plants and flowers that will eventually make some of the most expensive produce that you can convert into cash, but of course, just like planting and cultivating, the planning and execution of a Google AdWords campaign may take time and some effort but if you just follow them to a T, then rest assured your efforts will show its golden fruition sooner than you think.

One has to understand that, using Google AdWords as your main weapon in your ad campaign, your goal is to get the lowest cost per click (CPC) which is a trick in itself since the most popular keywords are being bid on by most likely some of the biggest companies there (especially those items that are also being sold by multinationals such as electronic items and gadgets, appliances, general commodities such as bread, sugar, coffee, tea, etc., and the others) and what you have to do is look for other keywords or keyword phrases that people may use in lieu of the more popular keywords since these command only a small bid price. The second Google AdWords will also help you get the best quality of clicks meaning those clicks that turn into conversion (sales) and leads.

If you are just starting and you do not yet feel comfortable with Google AdWords, try a few campaigns first and monitor them religiously by using the Google Analytics which was made to partner with AdWords to provide you the necessary tools in order to make sure that your Google AdWords campaign is running smoothly and as it should be. Also, since you are to set your own daily budget, it would be a good idea to peg it at a relatively low daily budget in the beginning until you are already at ease with using Google AdWords, and you can start with ten to fifteen dollars a day until you are able to fully fine-tune your way into the Google AdWords world.

You may also set your maximum bid at this point and this is a bit tricky since bidding too high makes your cost per click too costly and you may end up losing your daily budget fast but if you bid too low, then you may not get the number of clicks that you need in order to generate the sales that you want. At this juncture, it will really be trial and error in the meantime until you get the most number of quality clicks that you can for your budget.

What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. http://www.jasonnyback.com/ezine

How to Use Google AdWords Effectively - Without Losing Money!

Are you frustrated when you use AdWords? Are you losing money every time you try? Then stop wasting your time and money. You have just found the solution to your problem. This article will explain how to make money using Google AdWords.

Google AdWords is a system which allows you to drive targeted traffic to a website. The costs of AdWords are calculated on a pay-per-click (PPC) system. You simply bid on your adverts against other advertisers.

But why is it so easy to lose money on AdWords?

Many people dive straight into an advertising campaign without first thoroughly researching their keywords, and crucially, their competitors.

Be Specific

If you're selling facial exfoliation products on your website you need to make sure your keywords are related.  Settings up ad AdWords campaign using keywords such as "beauty treatments", or "facial treatments" are too vague and will not target your niche audience.

Your niche audience is: people looking specifically for facial exfoliation. I know what you're thinking; facial exfoliation is a body treatment. You're quite right, it is. But having just typed into Google "body treatments" there are thousands upon thousands of websites, products, guides and recommendations with anything from body wraps to aromatherapy massages.

Out of the entire body treatments market your niche of facial exfoliation is very specific and of a much smaller group of people. Why pay for thousands of people to click on your advert, when maybe only 10% of those people are actually interested in your specific products?

Set a budget

AdWords has a very clever feature which allows you to set a daily budget. Now, you may have $100 to spend on advertising, but don't blow this all in one day, the market changes daily due to many influences. If your budget is $100 try setting a daily budget of $3.60. That way your campaign will last for a month (28 days).

Another way to keep costs low is to look at how much your cost-per-click is. Research your keywords and your competitors. A keyword of body treatments may well cost $1-5 per click, whereas a specific keyword of "facial exfoliation" may only cost $0.20. With a daily budget of $3.60 you could get 18 clicks per day, that's 500 clicks in a single month!

My blog: SimonBell.biz features many online money making techniques. I have many articles and guides that explain the best and most effective methods of making an extra income online. If you can optimise your AdWords campaign then your income will rapidly expand!

Learn How to Use Google AdWords Effectively to Make Money Online!

One of the latest online money making tactics is to use Google AdWords. This program has the potential to improve your cash flow, however, you need to know how to proceed before you can make a realistic estimate about the kind of money you will be able to earn. This article will go over the basics of Google AdWords including what you need to do to join, and what you need to do to be profitable in this marketing plan.

Google AdWords is an advertising program that is targeted at merchants. It is an potent method to establish your company's online existence. It is very cost effective with an one time start-up fee of only $5.00 followed by a per click-through cost of between one cent and $100. This price will be based on what you are willing to pay. If you want to target a specific content genre or website, then you will pay a minimum of $0.25 per 1000 impressions. To help you initiate the most effective site-targeted ad campaign, AdWords also grants you with a development tool to help you build your ad.

Creating Your Google AdWords Ad

While you are free to design and comprise your own AdWords ad, there are editorial restrictions that apply to this program. The first is that you must use conventional punctuation in your ads. You are not permitted to use an exclamation in your title, nor are you permitted to use unnecessarily repeated punctuation. You can only use one exclamation mark in your entire ad, so be selective about what is the most exciting thing you want to stress.

In addition to using standard punctuation you have to use standard capitalization. You are not allowed to use all capital letters in words for emphasis, such as FREE or BREAKING NEWS. You can, however, use all caps if your ad contains an acronym such as CPA or LPN. You can also use a capital letter for each new word in your URL address for example http://www.EzineArticles.com is permissible.

You also will need to use proper grammar, and spelling. This guideline help to improve the grade of ads allotted by Google AdWords, and gives the program legitimacy. In addition to maintaining a strict standard of formatting, succinctness is also required. AdWord titles are limited to 25 characters, and ads are limited to two lines of text each containing a limitation of 35 characters and an URL address with no more than 35 characters. These additional restrictions help to maximize the effectiveness of the ad space used.

Maximize the Benefits of Google AdWords

To heighten your benefits with Google AdWords, you will need to brainstorm advertisements that meet all the requirements that they set out, as well as create a concise ad that tells your potential customers exactly what you offer. To get an idea of what other businesses are doing surf the web looking for AdWords displays. See how accepted ads have been worded, and evaluate how you react to their wording. If you are enticed to click on the advertisement then you might want to consider using a similar format for your ad.

 

How to Use Google AdWords Effectively - Research Is Where Everything Starts

Google AdWords is probably the best way to take your website to the top of the search results, because you don't have to do technical tasks just to take your website to the top. All you have to do is to allocate advertising funds, set up your AdWords account, and your ad will appear whenever someone searches using the keywords that you are targeting. Today, I will show you how to use Google AdWords effectively, and how you can get the most out of every click. We all know that you will be spending money whenever someone clicks your ad, and you don't want to waste your money just because you don't know how to use AdWords. Read on to learn how to use Google AdWords effectively to prevent spending thousands of dollars every month.

Google AdWords holds 85% of the total PPC market share, and you need to learn how to use AdWords effectively if you want to get the most out of this system. So, the first thing that you need to do is to conduct a research on the keywords that you need to target. Keywords can cost up to $50 per click, and you don't want to spend this much, unless you are sure with the quality of traffic that you will receive. Unfortunately, there are some people who don't know how to use Google AdWords effectively, and they end up spending more than what their business is making.

The first thing that you need to do is to use different keyword research tools. Try to find all the keywords related to the products or services you are promoting, and choose the ones that have less competition. However, it is not enough that you know how to use AdWords. Everything will still depend on how you can monetize every click. Keep in mind that PPC campaigns would require you to spend money even before you can start making money. So it is important that you try to get the most out of every click that you pay for, and this can only be achieved if you know how to use Google AdWords effectively.

One of the most important things that you need, before learning how to use Google AdWords effectively is to learn how to build your list. You don't want to spend thousands of dollars on PPC marketing, and you can only do this if you are collecting information from your visitors. If you could build your list, you are already monetizing your PPC campaign. It has been said that a subscriber earns you at least $1 per month. That is after all the promotions and sales that you make from your list. In order to learn how to use Google, you should first conduct a thorough research in order to determine the things that you need to learn beforehand. Knowing how to use Google AdWords will prevent you from spending more than what you should, and will also help you build a strong and steady source of income online.