PPC Advertising - Using Google AdWords to Gain Exposure and Increase Traffic

If your online business is suffering because you have no visitors, you may be missing the mark when it comes to marketing strategies. Driving traffic to your website is a very important part of your online success. And, while making money always seems to be at the top of an online marketer's wish list, you have to get noticed before you can make sales - people have to find your website before they can go buy anything.

Using Google AdWords to gain exposure and increase traffic to your website is just one way -- a very effective way.

Most people have heard of Google AdWords, and perhaps even attempted to set up a campaign, but when it came down to putting in their credit card information, they quickly abandoned the set-up process. Part of this is because they didn't want to spend money, but the main reason is because they did not know what they were doing.

Let's take a moment to explain in simple terms what the Google AdWords program is and how it works.

What is Google AdWords and How Does It Work?

When you type a word into your web browser and the results appear, you will notice on the top and the right hand sides of your search results a number of different advertisements. These are called "sponsored ads." These are ads that people have purchased for a certain geographical area.

When you create an AdWords campaign, your ads will show up in those same places when web surfers perform searches. The idea is for these surfers (people looking for information) to click on your ad and go to your landing page. Here is where you prime them with rich content to click through to your website -- and ideally buy something. At the very least you want prospects to sign up to your newsletter, ask for more information, call for a free quote, etc. The idea is to get them to take some form of action.

Why Use Google AdWords?

Of course, you can create a website and drive traffic to it using other marketing strategies, but a properly set up AdWords program can be an incredible marketing tool to generate "targeted" traffic.

Targeted traffic is individuals who are already interested in your products and/or services. The reason many marketing strategies don't succeed is because the marketer is inexperienced. They focus too much on the quantity of their site's traffic and not enough on the "quality."

Now that you have a better understanding of Google AdWords and how it can benefit your business, you might want to take a second look at the program. If you are still reluctant, you should contact an AdWords expert to learn exactly how this type of pay-per-click program can help maximize your business's profit.

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How to Increase Your Profits From Using Google AdWords

How to Increase Your Profits From Using Google AdWords - In 48 hours or less.

The key to getting the best results from your AdWords campaign, is learning how to bid strategically. Strategic bidding is simply identifying how much your keywords cost in comparison to how much money they bring in.

Once you've done this, you can start adjusting your bids to maximize your profits. Complete each step to see immediate results.

**advanced strategies available below.

Step 1: Track Your Conversions

To help determine the value of your keywords, I suggest setting up conversion tracking. Conversion tracking is a free tool provided by Google AdWords that tells you how many clicks on your ads resulted in a sale.

Take note that online traffic fluctuates from day-to-day. In my experience it is best to wait one to two weeks after enabling conversion tracking to analyze your statistics.

Step 2: Evaluate Your Conversions

Once you've gathered enough data, you'll be able to evaluate how profitable your keywords are with their current cost-per-click (CPC) bids. This information will allow you to adjust your bidding accordingly.

For example, if your keyword has a high conversion rate and a low CPC, you should consider raising the maximum CPC. This tactic can improve the keyword ranking, giving your ads more exposure and increase your profits.

However, if you find keywords converting poorly at a high CPC, you should reduce its maximum CPC. The money you save on these keywords can be spent on high converting keywords. This will reduce your cost and increase your profits.

Step 3: Understand Conversion Cost vs. Quality score

Before changing your bids and budgets, make sure your ad quality isn't the problem. Your Quality Score is determined by how well your keywords, ad text, and landing pages relate to each other.

The higher your keyword's score, the lower the price you pay for each click (your actual cost-per-click) and better ad positioning. If your ads and keywords are not performing well, maybe a quality-related change will have more effect than changing your bids.

Step 4: Allocate your budget according to performance

Once you have the right information regarding your ads, it's time to decide on the appropriate budgets for each campaign. Make a list of your products or services and then allocate funds to each campaign based on profitability.

If you want certain keywords to receive more traffic, make sure they're in campaigns that are funded well. I suggest building separate campaigns for your most profitable keywords. These campaigns will generate the most sales.

Bonus Tip:

Your profits depend on the goals your campaign.

Write down a weekly goal for each campaign. Specific goals will help you work strategically to track your performance, and make the necessary changes to get the results you want. Here are some typical goals to focus on:

A. "I want to get more clicks for less money."

B. "I want to increase my sales."

C."I want to increase my Site Placements."

D."I want to increase my sign-ups."

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