The Blog Revolution: How To Use Blogs to Generate Solid Web Profits

Blogs were originally only meant to be 'Web Logs', or personal journals for members of on-line communities to stay in touch, sort of like 'underground news media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. The human mind is infinitely creative and nothing really stays the same.

This awesome entrepreneurial spirit transmogrified Blogs into what they are today: very powerful marketing weapons that have almost made some other forms of advertising, redundant. It never ceases to surprise me how ingenious people are when it comes to finding new ways to generate cash flow, particularly in web marketing - what a power-house!! It leaves real-world business for dead (in my opinion).

Traditional safelists are becoming somewhat threadbare. Isn't it amazing how quickly business changes on the 'Net, and isn't it weird how safelist people 'spin their wheels' by posting, posting, posting, when most messages go to 'junk' in-boxes to be automatically deleted. You can send out a whole lot of messages with safelists, but only a tiny percentage are likely to be actually read by a real person. Maybe that's why email traffic is threatening to choke the Internet. Because of this, many canny web business people have now shifted to Blogs as their main tool for promotion. Many others, like me - who continue to believe that safelists have a role (when properly used) -have made Blogs a valuable extra facility in their marketing toolboxl.

Blogs have become so popular because they are so very user-friendly for advertising. They are practical, easy to set up and very convenient to use. Keeping content up to date is very easy for webmasters who otherwise would have to spend hours uploading and downloading files. Be warned, however, that setting up a 'Free' Blog, will mean you will have a lot of other people's ads on it (There's no such thing as a 'free lunch'). It's always worth paying because, yes, you get what you pay for.

Anyway, There are probably five key methods (and a whole lot more) you can use to ensure that Blogs pump up your web profits.

1. BLOGS ARE MAGNETS FOR SEARCH ENGINES: Go on, get on to Google and, whatever topic you search, you'll inevitably see that the search engines have thrown up a number of Blogs in the top ten results. This is because Blogs are constantly showing fresh, new and key word friendly content just like your web pages should; that's a Blog's very reason for being. Imagine the value to you of having your own Blog pop in the top end of search results. The ubiquitous search engines clamor to highlight fresh, appropriate content - they love it. Constantly re-newed and freshened Blogs leave stale, ageing (and rarely updated) web sites for dead.

2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs love to stick together, creating networking 'heaven'. Just one link on your Blog could see visitors drop in from all over the place. Wow - visitors queueing to click your links; how powerful is that for an advertising and traffic generating system. Awesome.

3.YOUR CUSTOMERS WILL APPRECIATE REGULARLY HEARING FROM YOU: You see, Blogs today have this great 'comment' facility which means your people - your customers - can ask you questions and give you valuable feedback almost immediately. This is almost like a 'chat' system, and is quicker than email. Forget about having to manipulate your source codes, Blogs make this unnecessary. Blogs have an amazing comment system that allows your customers to immediately post feedbacks and queries. And that's what service on the net is all about today - quick responses, dependable advice and getting what you want, when you want. Now. And Blogs can do it.

4. PUMP UP YOUR ADSENSE PROFITS: If you're into Pay Per Click marketing, well Blogs are ideal for you. Then can stimulate even more regular traffic than your basic garden variety web site. Google AdSense, god bless 'em, even lets Blog owners show as many as three appropriate ads, and these must relate to your theme and content, on their Blog pages. It's Blogging marvelous!! Here's the key reason why your Blog should have a 'niche', a specific theme, a targeted audience. Take time to give some thought to this when you set up a Blog. What about AdSense? The more visitors - and they're likely only dropping in because of what you specifically offer - who click on your Blog's Adsense ads, the more income you can earn.

5. BLOGS ARE A DREAM FOR AFFILIATE MARKETERS: Like me, I just bet you are enrolled in more affiliate programs than you can count. The problem is how to continue to promote all of them. ANSWER - You can easily use Blog 'reviews'. Simply design each Blog entry around the particular affiliate program you want to focus on that day. Extol the virtues of the program, product, service or what-ever, give good advice about the PROs and the CONs (this objectivity impresses the hell out of potential buyers who are usually pleased with honesty) and include your affiliate link, almost as an after-thought. This is not hard-sell territory. This is the 'soft-sell' Most 21st century people run a mile from 'hard sellers' but they will take time to listen if they believe you are giving good, solid, valuable advice. Providing such good, valuable info encourages your people to come back for more. Hey, you don't even need to create an individual page for every affiliate program because Blogging makes this unnecessary. What a time saver!!

Whew. Blogs do get me a bit excited. And these tips are only the tip of the iceberg. I am sure you can be creative in the marketing use of your Blogs because they have enormous potential. Just check out the exponential growth of Blogs today and you'll see what I mean. If you want fresh Blog ideas, all you have to do is cruise through a few of them. Check out what the pros are doing and, do the same. Remember, imitation is the ultimate form of flattery.

Don't let anyone try to tell you that the bottom is falling out of web marketing. The awesome growth and popularity of Blogs shows that they could not be more wrong.

Happy Blogging!!

Contact horizonprm@iinet.net.au">Ross Storey with any feedback.

(Here's Some More Great Blogging Resources) [http://superblogpack.bonza.biz]

Ross Storey is an experienced public relations and marketing consultant who has been obsessed with web marketing, web design and the internet for more than a decade.

Become a ‘Super Blogger’ [http://superblogpack.bonza.biz]

Blog Biz for Beginners [http://blog.bonza.biz]

(Copyright © 2005 Ross Storey Please feel free to use this article, so long as you keep this resource box intact)

Using Google AdWords to Boost Online Profits

I'm sold! Google AdWords is king. Up to this point I have been discussing the Data Entry portion of the "Work at Home" market, but my next series of posts will be discussing "Affiliate Marketing" and some tips to help you get started making money in this lucrative field. For years I have been studying SEO (free) methods to bring traffic to my websites and blogs, but recently I purchased a few programs that teach how to properly use Google AdWords to drive targeted traffic to my sites.

Most gave pretty much the same information (find a niche, research targeted keywords, get an AdWords account, create an ad/s, track to see what works and make needed changes.) They broke down each of these steps and made it sound pretty easy so I decided to loosen my grip on my wallet and take the leap into PPC (pay-per-click) land. I am so happy I did.

It takes months of trail and error, writing and rewriting, & quite a bit of work in general to get your site ranked anywhere near the first page of Google (where the real money is made.) Believe me I've tried and it's tough. I followed the instructions of the programs I purchased and after a stressful week waiting for my 1st campaign to get approved (I'm told it usually doesn't take that long), my ad showed up on the left side of the search page for most of my chosen keywords. After 2 weeks My ads are at the number one ad position for my 3 main keywords, because I guess I learned well and have a 5% click through ratio (which pretty good) for my main ad.

The best part is I have made $44.77 for every $10.00 worth of paid clicks on average so far. How great is that? I am so excited; and my head is spinning with ways to improve my current campaign and ideas for my next one. Back to the books/videos for me. I'm no AdWords expert (yet! stay tuned) so if I can make these kind of returns, anybody can. Imagine if you could make over $40 for every $10 you invest in your business? Sounds like a sure path to financial freedom to me.

Now all I have to do is follow the old adage and "Rinse and repeat" the steps I've taken so far. I can't guarantee you will get the same results as I have, but AdWords definitely smells like money to me. Over the next few weeks or so I'm going to give you:

The names of the programs I have and am still studying. How to find products to promote. Traditional affiliate programs vs. CPA (cost per action) The tools (like I've said I like the free ones)I use to do research. AdWords campaign creation. Ad writing tips. Online performance tracking programs. Payment options. Websites I found useful. Any other tips I can think of.

If you are just getting started with affiliate marketing free SEO is good, but if you want immediate results I suggest giving Google AdWords a try.

How to Increase Your Profits From Using Google AdWords

How to Increase Your Profits From Using Google AdWords - In 48 hours or less.

The key to getting the best results from your AdWords campaign, is learning how to bid strategically. Strategic bidding is simply identifying how much your keywords cost in comparison to how much money they bring in.

Once you've done this, you can start adjusting your bids to maximize your profits. Complete each step to see immediate results.

**advanced strategies available below.

Step 1: Track Your Conversions

To help determine the value of your keywords, I suggest setting up conversion tracking. Conversion tracking is a free tool provided by Google AdWords that tells you how many clicks on your ads resulted in a sale.

Take note that online traffic fluctuates from day-to-day. In my experience it is best to wait one to two weeks after enabling conversion tracking to analyze your statistics.

Step 2: Evaluate Your Conversions

Once you've gathered enough data, you'll be able to evaluate how profitable your keywords are with their current cost-per-click (CPC) bids. This information will allow you to adjust your bidding accordingly.

For example, if your keyword has a high conversion rate and a low CPC, you should consider raising the maximum CPC. This tactic can improve the keyword ranking, giving your ads more exposure and increase your profits.

However, if you find keywords converting poorly at a high CPC, you should reduce its maximum CPC. The money you save on these keywords can be spent on high converting keywords. This will reduce your cost and increase your profits.

Step 3: Understand Conversion Cost vs. Quality score

Before changing your bids and budgets, make sure your ad quality isn't the problem. Your Quality Score is determined by how well your keywords, ad text, and landing pages relate to each other.

The higher your keyword's score, the lower the price you pay for each click (your actual cost-per-click) and better ad positioning. If your ads and keywords are not performing well, maybe a quality-related change will have more effect than changing your bids.

Step 4: Allocate your budget according to performance

Once you have the right information regarding your ads, it's time to decide on the appropriate budgets for each campaign. Make a list of your products or services and then allocate funds to each campaign based on profitability.

If you want certain keywords to receive more traffic, make sure they're in campaigns that are funded well. I suggest building separate campaigns for your most profitable keywords. These campaigns will generate the most sales.

Bonus Tip:

Your profits depend on the goals your campaign.

Write down a weekly goal for each campaign. Specific goals will help you work strategically to track your performance, and make the necessary changes to get the results you want. Here are some typical goals to focus on:

A. "I want to get more clicks for less money."

B. "I want to increase my sales."

C."I want to increase my Site Placements."

D."I want to increase my sign-ups."

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