How to Explode Your Downline Using Google AdWords Without Losing Your Shirt - Part 2

In part 1 of How To Explode Your Downline using Google AdWords Without Losing Your Shirt I discussed the 90/10 principle. With this article I will discuss how to set up a Google AdWords account and creating your ad for maximum effectiveness.

The first step is to go to Google and register for a Google AdWords account. The fee is $5.00 to set it up. Next, you want to choose English as your customers language. After this you will be able to target your customers location. Google AdWords allows you to choose the country or countries where you want your ads to display. If you are selling a product or service that is not specific to the USA you can choose all English speaking countries like England, Canada, Australia, etc.

Now it is time to create our AD. I recommend using the following headline for your ad. For example, {Keyword: Network Marketing}. The Keyword tag will display your headline as whatever the prospect is searching for on Google. This means that if your prospect is searching for home business and home business is one of your keywords then your ad will display with home business as your title vs. network marketing. People are much more likely to click on your ad if it has the exact search query they entered in the search engine.

The following ad is an ad I placed some time ago that was very effective.

{Keyword: Grow Massive Downline}
Want A Massive Downline In Your MLM
How Does 447 Downline/Month Sound?
[http://www.DownlineSuccessSecrets.com/Downline]

Do you see how the word downline is in my heading and on each line of my ad? Google also allows you to create a dummy url that you can display to your prospects. Always make your dummy url specific to your ad. In your Google AdWords account you can enter your dummy url and below it enter your website. When your prospects click on your ad Google will redirect them to your website or lead capture page.

I would test different ads to see which ad generates the best response. Google allows you to do this, they will also keep track of all your clicks on a daily basis. After creating your ad you will be asked to enter your keyword list. Hopefully by now you have done your research and have created a huge list of keywords. The following tools are good for doing keyword research. "Googkeywords.com, Google Sandbox, Adword Analyzer, and Wordtracker.com

The next article in this series will discuss the math involved in PPC and how to set up your cost per click.

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How to Use Google AdWords Effectively - Without Losing Money!

Are you frustrated when you use AdWords? Are you losing money every time you try? Then stop wasting your time and money. You have just found the solution to your problem. This article will explain how to make money using Google AdWords.

Google AdWords is a system which allows you to drive targeted traffic to a website. The costs of AdWords are calculated on a pay-per-click (PPC) system. You simply bid on your adverts against other advertisers.

But why is it so easy to lose money on AdWords?

Many people dive straight into an advertising campaign without first thoroughly researching their keywords, and crucially, their competitors.

Be Specific

If you're selling facial exfoliation products on your website you need to make sure your keywords are related.  Settings up ad AdWords campaign using keywords such as "beauty treatments", or "facial treatments" are too vague and will not target your niche audience.

Your niche audience is: people looking specifically for facial exfoliation. I know what you're thinking; facial exfoliation is a body treatment. You're quite right, it is. But having just typed into Google "body treatments" there are thousands upon thousands of websites, products, guides and recommendations with anything from body wraps to aromatherapy massages.

Out of the entire body treatments market your niche of facial exfoliation is very specific and of a much smaller group of people. Why pay for thousands of people to click on your advert, when maybe only 10% of those people are actually interested in your specific products?

Set a budget

AdWords has a very clever feature which allows you to set a daily budget. Now, you may have $100 to spend on advertising, but don't blow this all in one day, the market changes daily due to many influences. If your budget is $100 try setting a daily budget of $3.60. That way your campaign will last for a month (28 days).

Another way to keep costs low is to look at how much your cost-per-click is. Research your keywords and your competitors. A keyword of body treatments may well cost $1-5 per click, whereas a specific keyword of "facial exfoliation" may only cost $0.20. With a daily budget of $3.60 you could get 18 clicks per day, that's 500 clicks in a single month!

My blog: SimonBell.biz features many online money making techniques. I have many articles and guides that explain the best and most effective methods of making an extra income online. If you can optimise your AdWords campaign then your income will rapidly expand!