Using pay per click (PPC) advertising on Google AdWords can be a fantastic way to generate tons of leads for your network marketing opportunity. It can also cost you a small fortune if you do not know what to do. Here are some tips to help make AdWords your lead generating machine.
Never advertise or lead with your opportunity.
Huh? You are probably thinking that unless you send people to your replicated company website, you will never get anyone to join your opportunity and, after all, people should want to hear about our great products and compensation plan.
Well here is the cold, hard truth: people do not care one bit about your opportunity, mostly because they do not know you, so why would they join you in a business? Also, and this is a biggie, Google frowns upon ads that link to replicated websites, even if you are using a redirect with your own domain name. So what do you advertise and where do you send people who click on your links?
To answer this question, you must first understand who your prospects are:
Your best prospects are network marketers.
Why is this? The main reason is because they are already sold on the idea of MLM network marketing.
Look at this example: suppose you sell Cadillacs. Two people show up at your dealership: one does not know what kind of car to buy, or whether to buy at all, but the other already drives a Cadillac, loves the car, and is thinking about replacing it with a new one.
Who is the better prospect? Obviously the person who is already sold on Cadillacs.
So what does this have to do with PPC advertising?
You use Google adwords to build a list of network marketers and then develop a relationship with that list, and then market to your list. To do this you offer free information regarding the problems and needs of network marketers.
You should be familiar with these if you are in the business: how to market, advertise, generate leads, follow up with prospects, and so on. There are many hot topics in the MLM industry. Your information can be an ebook, an email series, or a video series.
Send visitors to a squeeze page.
This is most important. Your PPC ads let people know you have a solution for them and sends them to a squeeze page (also known as a lead capture page) where visitors have to give you their name and email address to receive your great content.
This page should be kept simple, with a headline and bullet points that clearly point out the benefits to your visitor of getting your free content right now.
One step further: the funded proposal.
To take this to a higher level, you would create an information product that you could sell for a low price, say 20 to 30 dollars. The free stuff you offer people in your ads and squeeze page would actually be a small sample of your product.
This serves two purposes:
1. Money earned from selling your product will offset your up front advertising costs.
2. It lets you know who the serious buyers are.
The important issue here is to build a list of current, active network marketers. Develop a relationship with them and sooner or later, some will join your opportunity.
One more tip:
Keep a close eye on your keywords and filter out the ones that are not producing. Too many people waste money on clicks from keywords that do not produce the desired result, which in this case is opting in on your squeeze page to receive your free information.
Using pay per click advertising on Google AdWords can be an expensive proposition, but done correctly, you can generate a massive amount of leads for your network marketing opportunity and offset the costs of acquiring these leads by using a funded proposal.
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