Tuesday, February 7, 2012

Webmaster Tools From Google


One of the best webmaster tools available for free on the web is certainly provided by Google. Google provides many fantastic tools of which most webmasters are unaware. Worse still, some webmasters realize the tools exist but haven't investigated them. The ones who don't make the most of these Google webmaster tools are at a considerable disadvantage to those who do use them. The first step is to register for an account with Google. Once you've done that you need to open one of their Adwords accounts. You'll need the Adwords account in order to access the most powerful Google tools, so you should open one even if you don't foresee that you'll need to place any Adwords advertisements.

The general public knows that the search engine Google offers a free keyword suggestion tool to aid you in finding key words that relate to your business. Research in keywords is basic to almost every part of internet business. If you don't think about this part of internet marketing then you probably will not be successful. The keyword suggestion tool can be quickly located by doing a search for "Google keyword suggestion" and clicking to the Google page at the beginning of the search results.

Also next is their site analytics software that is a very powerful tool. You can track visitors to your site with this amazing tool; however you need an Adwords account for this. Data such as how they found you and whether they are turning into customers and/or prospective leads on your site can be gathered with this tool. The same kind of software from others can cost you hundreds of dollars and they are not half as user friendly and powerful. For any serious webmaster, this software is an absolute must.

The last software we address, but by no means the least important, is the suite of webmaster tools. These tools give you up-to-date information on any problems with your pages, the number of pages contained in your index, and a detailed compilation of every page on the internet that links to your pages. This list can help you establish why your page ranks well or poorly for search terms that you think are appropriate to your company. This fairly new addition to Google's software offerings is probably the most important software that google has ever released. It has been highly effective and I recommend it very strongly.



You can get a free copy of my latest ebook by clicking here: The 7 Keys To Business Marketing Success [http://www.bizraves.com]. Eric Menzies writes about Search Engine Marketing Firm and much more at http://www.BizRave.com




Saturday, February 4, 2012

How to Access Your Website Data in Google Webmaster Tools


Google webmaster tools can give you lots of useful information about your website and about relationship between Googlebot and your website. Read this article about the way how to access your website data in Google webmaster tools.

First, log in your Google webmaster tools account and click the "Add a site" button. The small form field will appear. Enter the URL of your website to this field and click "Continue" button.

In the next step you will need to prove that you have the right to access the data which google gathers about your domain. There are two ways how to confirm that you are the website owner - meta tag verification or verification using HTML file.

1. If you choose the first way, you will need to paste meta tag google-site-verification into your home page. This tag looks like this: meta name="google-site-verification" content="some-numbers-and-letters". This piece of HTML code must be added between the and head > tags in order to work properly.

2. If you choose the second way, you will be asked to download a HTML file and upload it to your domain. Then you will need to visit yourdomain.tld/downloaded-file.html in your browser.

No matter which of these ways you choose, when done you need either click the "verify" button to complete the process or "verify later" button for later verification. As soon as you finish this verification process, you will get immediate access to the Google webmaster tools and take advantage of all its features.



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Friday, February 3, 2012

Why the Best Thing You Can Do For Your Site is to Have a Google Webmasters Account


In terms of search engine optimization with the big "G", Google, what is better than to join their webmasters program. The big G is like the fundamental success story in which it provides sites exposure to possibly reach out to potential buyers from all over the web, but to do that you must learn from the big "G" it self.

What is Google Webmasters

The Google webmasters was originally developed to help webmasters like you and me to focus on and also work on what we want our sites to achieve in the search engines. Google created webmasters to easily guide webmasters on what they need to improve, and how they can fundamental rank better in the Google's search engine. The program provides your site in depth details of what Google spider bots are looking for in each individual site, and also notifies webmasters if there is any internal problems crawling your site. Remember the key is to have an error proof site that Google bots can easily index through your site or else it your sites' pages won't be indexed at all, and possibly won't even receive a page ranking. (Note: In order to have a page rank, a Google bot must index the page first, so getting as many top contenders pages indexed is really valuable) Not only does Google's webmaster program grant webmasters the ability to see what's the problem of their website, but they also provide tools in which you can see what are your top search queries that people are finding you and who is linking to your site.

Google Webmasters and Keywords Optimization

Keyword optimization is a mystery for most webmasters, however, it isn't anymore. In terms of looking what are your site's top queries, Google's webmasters also provides you information on what keywords you are potentially ranking in with probably the most useful tool of them all, What the Googlebot Sees. It provides you snippets of keywords as to what your site is most likely to be ranked on in the search engines. Remember that Google only pulls out keywords from all of your site's content, so if you see that the keywords are somewhat irrelevant from your site's main theme, you got to do some more work and focus on writing content revolving around keywords you want to rank on. The Googlebot's has two sources in order to describe which keywords your site will be ranked on, the keywords from your site's contents and the keywords from external links.

(External links means links outside of your site linking to you) You want to try to get both of the lists from your site's content and from links out side of your site to have keywords that support each other, and not the other way around. The more they validate each other, the more likely your site will be ranked on keywords that match your site's true theme. You can read more about how to find the best lists of keywords for your site to rank in, in our most recent post here.

The Google search engine was only developed to provide surfers the ability to surf sites that best fit the users' queries, and it will be that way. So in order to rank well, you must gather statistics from Google's webmasters tool and optimize for your site's main keywords all together with the essence of getting link backs. In a way, the more focused your site is, the more likely Google will lead your site to it's true potential with it's webmasters tool.



Read the original are at [http://www.mooladays.com/why-the-best-thing-you-can-do-for-your-site-is-to-have-a-google-webmasters-account/]

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Wednesday, February 1, 2012

Using Google AdWords For Internet Marketing Website Traffic


Are you looking for a way to bring in targeted website traffic? If so, then one excellent option is Google AdWords. This program is used by many people involved in internet marketing and is a great way that you can begin to drive the targeted traffic to your site that you need. Not sure what Google AdWords is and how it works? If not, keep reading for a closer look at the program and how it actually works to drive more traffic to your site.

Basically Google AdWords is a type of pay per click option that is offered by Google today. You pick out particular keywords that are relevant to your site and create ads with them. However, while some advertising campaigns can cost a lot of money without being effective, when you use this AdWords program by Google, you'll only have to pay when people click on your ads and end up at your page. This means that it is a very cost effective way to bring in new website traffic to your site.

When you decide to use Google Adwords for internet marketing purposes, creating the ad is extremely important. If you use the wrong wording, your ads probably won't work at all for you. It's important that you take a look at the competition for your ads as well; making sure that your ad gives a great first impression while being compelling as well. Choosing the right keywords is also imperative to a great ad.

Once you have a great ad, then you'll need to work on a good landing page as well if you really want to do something with the website traffic that your ads bring in. Otherwise you will have wasted your money if people don't like the landing page and merely click away before you get the time to collect their information. Having a landing page that is effective can actually effect how successful your ads are, so make sure you have a great landing site in place that will steer new visitors towards the goal of presenting them with the information you have for them as soon as you can.

After you have your ads written and you start using them, take some time to test your ads. This can be very important in internet marketing if you want to drive the most traffic to your website. See which ads may be getting the most clicks and use tools to see which ads and which keywords get the best response. This will allow you to target your ads in a way that will help you to increase your website traffic exponentially.

To your internet marketing success!



Interesting in learning more about this topic? Download my free ebook on internet marketing.

Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer. www.OpeningADollarStore.com




Friday, January 27, 2012

Link Farms and Google Webmaster Guidelines


I believe that long-term success with search engine optimisation comes from using only ethical SEO techniques and following Google Webmaster Guidelines. However, one of the most challenging aspects of search engine optimisation is seeing so many websites not 'playing fair' and using unethical link schemes and so-called 'link farms'.

According to Google's Webmaster Guidelines, a site's ranking in Google search results is in part based upon analysis of other sites that link to the site in question. These links are commonly termed 'backlinks'. Google does not provide any information publicly about exactly how it assesses backlinks and how it uses this information to affect Google rankings.

The best way to build high quality backlinks is to focus on:

submitting your website to high-quality, recognised directories. At the very least, you should submit your site to 'DMOZ', which is part of the Open Directory Project. You should also seek out reputable directories that are related to your specific business area
creation of unique, high-quality content. Google's Webmaster Guidelines state, "The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it."

You have no doubt have gathered that building high-quality back links to a website can be a time consuming process. Given that there is intense competition among companies to rank highly in Google search listings, it is not surprising that many companies circumvent ethical link-building strategies and seek out 'quick fixes'. There are many companies that claim to be able to provide thousands of backlinks for your website (often for a significant fee). For example, here are some of the website listings from a Google search I have just performed for the keyword 'backlinks':

"Get over 1000 one way backlinks to boost your website rankings!"
"Buy up to 100000 verified backlinkss"
"Get 10000 verified forum backlinks now"
"10 Million Links to your Website - Increase Website traffic"

Recently, I launched a new website on behalf of an events company. I found it particularly frustrating that, after spending considerable time and effort building up a relatively small number of legitimate backlinks, I discovered that the top four websites in the Google search results for an important keyword all had tens of thousands of backlinks.

Closer investigation revealed that the vast majority of these had no relevance whatsoever to their business and were clearly from unethical link-building companies. Following their backlinks led to a large number of suspiciously named websites of very similar names (albeit with subtle differences between names), filled with links back to their websites (as well the websites of many other different types of company).

The big question is 'will they get away with it'?

On one side, it is clear that Google disapproves of such schemes and can take measures to severely damage the rankings of any website found to be participating in such schemes. The Google Webmaster Guidelines state, "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or 'bad neighbourhoods' on the web, as your own ranking may be affected adversely by those links."

"Some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results."

On the other side, the companies using unethical link building are still being ranked highly in today's search engine results. Perhaps their rankings are more to do with other aspects of their online business and maybe Google is already fully aware of the unethical practices being followed.

I believe that, while unethical link building could give your business some short-term advantages, you are also putting your business at significant risk in the longer term. Over time, Google will continue to get smarter about such schemes. Successful link building is more about the quality and relevance of backlinks than the number of backlinks. In words from Google's Webmaster Guidelines, "Creating good content pays off".

If you're keen to create a level playing field, you can report your offending competitors to Google. If you believe that another site is abusing Google's quality guidelines, then you report that site at: https://www.google.com/webmasters/tools/spamreport.

In conclusion, don't get disillusioned when facing online competitors that have accrued tens of thousands of backlinks through unethical link building. Instead, focus on high quality, highly relevant link building. You've always got the option of reporting offending sites to Google. If you keep to ethical search engine optimisation techniques you'll know with confidence that you'll never be reported or face having your search rankings lowered dramatically.



About the author

Dr Mark Heath has more than 20 years of experience in developing a range of businesses, and is co-founder of the UK -based web optimisation company http://www.cambridgeshire-seo.com.

To view more of Mark's articles, containing hints and tips on web optimisation and search engine optimisation, visit his blog at http://www.cambridgeshire-seo.com/blog.




How to Use Google AdWords to Find a Profitable Market


The coolest feature about AdWords is that you can actually use this traffic source to tell you if your market is going to give you enough visitor flow to make a good profit. In this article I want to show you exactly how to make this happen.

Secret #1:

You must first realize that a lot of those keyword tools that you can get access to and buy are wrong.

I am not trying to cut them down, but you need to know that they are external sources that try and guess the best they can at what keyword volume is.

They do a great job at what they do, but they are external tools! So don't bet your financial future on the fact that some external keyword tool is telling you a market is a gold mine.

Use them as a gauge to point you in the right direction.

Secret #2:

When you find a market that looks good and that the tools tell you has good traffic - test it in AdWords. Use this site to tell you for sure what the traffic is!

Then drive the visitors to an affiliate program to see if any of them actually buy from you. If they do and you get a good amount of visitors coming your way - you'll know that it works and can move to product creation.

But make sure you don't just look at a market and hope it works or use your "feelings". It does not take long to test it using AdWords the right way! Do this and you will be in better shape and find a great market.



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Monday, January 23, 2012

How to Turn $1 Into $5 Using Google AdWords the Right Way


You may not know this, but you can turn your Google AdWords advertising into a profitable bank machine if you know what you are doing and how to use it. In this article I want to show you exactly how I turn $1 into $5 using Google AdWords.

Secret #1:

The first thing you have to realize is that buying traffic from Google is not an expense that you budget like gas for your car. It is an investment that should give you a huge return.

Most people are so worried that they spent $1000 on AdWords that they are trying to figure out ways to get the cost down to $700 so they can make $300 more in profit.

Secret #2:

You have to realize that if you spend $1000 in AdWords advertising and made $3000 in new sales you have made a 300% return on your investment. So instead of trying to figure out how you can grind out an extra $300 and keep growing your sales, why not figure out how you can spend $2000 in Google to get $6000 back in new sales?

Secret #3:

You have to understand that you want volume and not just high net profit numbers. Sure saving $300 will be good and add to your bottom line, but it will cost you a fortune in lost income by playing that way. So make sure you are focused on finding as many ways as you can to turn your $1 dollar bills into $5 dollar bills using AdWords.



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Free Google Website Tools Webmasters Should Know About


If you have a website, there are a number of free tools available for webmasters through Google that are absolutely indispensable in helping you increase your website's visibility and traffic. The Google search engine is one of the most popularly used search tools on the Internet. You can find these tools by going to Google.com and then clicking on business Ranking high in the results for keyword phrases that relate to your products or service is going to increase your traffic and increase your sales. Google provides a number of free tools that help you see exactly how well your website is doing and show you what you need to improve, what pages are not ranking and what is working for you.

Though Google offers a number of different tools for a small fee, for the purposes of this article, we will focus on Google Webmaster Tools. This free service let's you know a number of pieces of valuable information about your website. First, you have to verify that you own the site by adding a specified meta tag to the header of your home page or upload an HTML file. Once you do this, you will be better equipped to optimize your site.

Google Webmaster Tools: Diagnostics

Googlebot is the web crawler that searches the Internet to find relevant pages that match up with the search terms people enter on Google's search engine. The diagnostics section focuses on what Googlebot comes up with when it crawls your site as well as your site's mechanics.

Web Crawl-This shows you if there are any errors or problems that Googlebot encounters when it crawls your site.

Content Analysis-Problems with your site's meta tags, meta titles and descriptive information will show up here.

Mobile Crawl-Problems and errors on pages designed for mobile phone viewing are found here.

Google Webmaster Tools: Statistics

This set of tools focuses on the traffic that is coming to your site and how it is getting there.

Top Search Queries - Find out which keyword terms people are using that generate your site in the results list, the percentage of clicks you got when pages from your site were shown, and what number on the list pages of your site appear in the Google search engine.

Crawl Stats-this shows you a bar graph of how your pages are faring in PageRank as rated when crawled by Google's Googlebot. They are shown as ranking high, medium, low or not yet assigned.

Subscriber Stats-If you have subscriber feeds like RSS or Atom available on your site, this will show you how many subscribers you have to those feeds.

What Googlebot Sees-this shows you what phrases and content are used in external links to your site. It helps if these phrases are related to the content, products and services on your site to help generate the appropriate traffic.

Index Stats-this tool lets you see what pages have links to your site and how your pages are indexed by Google.

Google Webmaster Tools: Links

Pages with External Links-Here you will see which pages on your website have inbound links coming from other websites.

Pages with Internal Links-here you can find out which of your pages have links pointing to them from other pages on your site.

Sitelinks-This shows you which of your links may appear directly in Google's search results.

Google Webmaster Tools: Tools

There are a number of other tools that you can utilize free of charge as well. For example, you can submit a site map with all the pages on your site to expedite the process of including every page in your site on Google's search engine. You can also:

Analyze robots.txt

Generate robots.txt

Set Geographic Target

Enhanced Image Search

Manage Site Verification

Set Crawl Rate

Set Preferred Domain

Remove URLs

Before you invest in any pricey ranking tools or analytic software, check out what Google has to offer for free!



Madison Lockwood is a customer relations associate for ApolloHosting.com. She brings years of experience as a small business consultant to helping prospective clients understand the ways in which a website may benefit them both personally and professionally. Apollo Hosting provides website hosting [http://www.apollohosting.com], ecommerce hosting [http://www.apollohosting.com/e-commerce], vps hosting, and web design services to a wide range of customers. Established in 1999, Apollo prides itself on the highest levels of customer support.




Why Most People Fail at Using Google AdWords


The biggest problem with using Google AdWords is the fact that most people fail at it. Most people can't get traffic & a lot of the people who do get traffic can't seem to get it to convert to leads & sales. In this article I want to show you the reasons people fail and how you can avoid these.

Reason #1 For Failure:

Underestimate their markets. This is the biggest problem that people have with using AdWords. Most people think they can just load up their campaigns and the traffic will start flowing.

That is a great idea, but the problem is that you potentially could have 20 other people who are trying to get visitors from the same keywords as you are. So you have to make sure you do proper market research and make sure you know how much you can spend on a per click basis before you launch your campaign.

Reason #2 For Failure:

Getting traffic to your site that does not convert to buyers. This is almost worse then getting no visitors as it cost you money to get people to your site who don't buy. A lot of times you can drive thousands of visitors to your site and never see a sale.

What you need to realize is that smaller and slower is better when you are starting out. So start out with the low traffic keywords that are very qualified & make them profitable first.

Once you're making a profit on those keywords - then expand out to the bigger ones that give you more traffic.



Discover the secret "Traffic Snowball System" Jason Nyback used to drive over 1,175,000 new visitors to his tiny websites & how you can to - Click Here Now to get access to this free video that reveals all.

To discover proof of how you can drive thousands of visitors to your website using this insider "Can't Miss" system - Click Here Now.




Friday, January 20, 2012

How to Blog Effectively With 7 Awesome Free Blog Tools


During 3 months of learning how to blog, it's inevitable that I have to resort to various blog tools to make the process easier. I will try to make a comprehensive list of these tools in accordance to their function so that you can incorporate all or part of them in your blog management.

1. SEO evaluation tools or software for your website

There are a great number of blogging tools that you can use when you need to evaluate the SEO effectiveness of their website. WooRank is a brand new free service recommended by Techcrunch this morning. It evaluates a website based on 50 criterias, provides helpful SEO tips and most importantly it's free for now. I've used the tool to evaluate some of my websites today, and connectivity seemed to be excellent as opposed to the frequent downtime complain mentioned by Techcrunch.

2. Links Checker

There are a few free blogging tools you could use for checking backlinks. The most commonly used is none other than Google Webmaster Tool. It's the most basic blogging tool. Apart from this, you can use Backlink Watch to check on all the sites that are linked to yours. There are a few advantages in using Backlink Watch:

a. Don't have to past tracking code into your website
b. Shows all the websites and pages that are linking to your own website
c. Comprehensive

It's disadvantage:

a. The tool limits the frequency you can use it in checking backlinks

3. Keywords Analysis

Use Google AdWords Keyword Tool to gauge on the keyword that you wanted to use on your blog title and its content. For example, if you can't decide on which keyword or phrase to use, "blog tools" or "blogging tools". Just type both the phrases into the fill-in-box, then followed by clicking on the 'Get keyword ideas'. From here, you can actually gauge which phrase has a higher search and subsequently, choose the best keyword.

4. Analyse Trends

Google Trend is still the best tool to use when you want to know about the most talked about trend being searched in Google. Google is the big brother of Search Engine. As a result, if a particular fad or trend is rising in popularity in Google, you can rest assured that, this is the trend you need to watch out for in the rest of the blogosphere.

If there is a field that you are particularly interested in, for example, blogging, you could make use of Google Alerts. Google Alerts would send you the latest news and happening of your interest to your email address.

5. Duplicate Contents

You have to be more sensitive with duplicate contents in your blog if you are hiring part time writers for your content. You are paying these writers and as a result, you would expect their articles to be original and not just pure plagiarism. Try CopyScape. This website allows you to check all the possible duplicated contents inside your website. With this report in hand, you can always ask for refunds from your writers.

6. Search Engine Ranking Checker

Thumbshots Ranking could be used to compare SERP ranking in different search engines, for example Google vs Yahoo.

Another exceptional free SERP checker worth mentioning is SERP Rank. Of the two, I found the latter to be more precise in gauging the search engine ranking of our website.

7. Page Rank Checker

For the beginners, we could just use Google Page Rank Checker to check the page rank on any site of your interest. For instance, there might be a site or link that you are interested to exchange link with. Most of the time, we do not want this link to be lower than the page rank of our own, so therefore, we carry out the page rank check.

8. Social Networking

The No. 1 tool that comes into my mind is TweetDeck. This blog tool is an Adobe Air desktop application used to access twitter. It's built in panes that allow an enormous exchange of information tweets. An obvious advantage of TweetDeck as compared to other Tweeter browser is the former's responsive speed and smaller file size.

Another social network tool called twables, which is said to enable you to find all of your Facebook friends on Twitter so that you can follow them, and they can follow you! For this tool, I can't really comment much about it because personally, I haven't really given it a try. Please try it out and give us your comments if you like!



The links to all the blogging tools mentioned are made available in the blog.

I love blogging and I'm going help you make your blog business a success. Please follow me on HowToBlog.org in Blogging Tools




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How to Get the Best Bang for Your Buck Using Google AdWords


Google AdWords has become more and more difficult for small business owners to use. There are literally thousands of competing ads trying to grab your customers' attention.

As an advertiser, you know that the right strategy and information will help you beat your competitors... and dominate a larger percentage of your niche market.

Here are some key tips on how to get the most bang for your buck using Google AdWords.

**advanced strategies available below.

TIP # 1 Organize Your Campaign By Theme Or Get Penalized.

When creating a campaign, make sure you create separate ad groups for each of your products, brands, or types of services you offer. Each ad group must have a highly relevant set of keywords and ads that match the specific theme.

For example, you can start with a specific product for ad group 1. Ad group 1 will then contain only keyword phrases related to that specific product. By doing this, your ads will spotlight exactly what your customer is searching for.

You will position your ads to receive a massive surge of traffic and cut your cost in half.

TIP# 2 The "Right" Keywords Will Guarantee Success.

It's extremely important that you use specific keywords relevant to each ad group and landing page. If you load your campaigns with overly broad keywords, Google AdWords will lower your ad ranking. Your results will be many ad impressions, but very few clicks.

As a general rule, avoid one-word keywords which are to broad for a successful campaign. Look for the money words, or "buying" keywords which contain two- or three-word phrases. Maximize the keyword tool to generate more long-tail keyword ideas.


Example: The keyword "money" is to broad and overly saturated. However, the keyword phrase " make money at home scrapbooking" is very specific and indicates a person who knows what they want.

The longer the keyword phrase the more valuable it is to your pay-per-click campaign.

TIP# 3 Are You Including Keywords In Your Ad Text?

The # 1 way to get to the top of the search results is to place your keywords in the title of your ad text. This will show your customers that you have exactly what they want.

When your ad appears in the search results for a keyword in your ad group, the keyword will be seen in bold text by your prospect. This helps draw attention to your ad and Google AdWords loves advertisers who do this.

TIP# 4 Is Your Destination URL Relevant?

Google's main goal is to connect its searchers with the most relevant web pages available. Make sure that your destination URL (landing page) represents the most relevant page within your website -- ideally, the page should be dedicated to the specific product or service that's highlighted in your ad.

For example, if your ad tells a prospect that you sell a specific product, make sure your URL sends them directly to the page discussing that product.

Internet users like instant gratification and will not search through your website looking for what your ad promised.

BONUS TIP:

Increase Your Profits With The Google AdWords Conversion Optimizer


This tool allows you to increase your conversions while decreasing your cost-per-click.
The Conversion Optimizer is a feature that uses your Google AdWords Conversion Tracking data to get you more conversions at a much lower cost.
It optimizes your ad placement within each auction to avoid loser clicks and maximizes your money making clicks.
Your AdWords account provides tutorial lessons on all of theses tools free of charge.



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© Khaliah Fisher - All Rights Reserved. Reprints welcomed so long as the article and resource box are kept intact and all links are made live in accordance with the Digital Millennium Copyright Act.




Tuesday, January 17, 2012

Internet Marketing For Avon Representatives

The Recession Sees An Increase In The Number Of Avon Reps, Already Numbering Around 3 Million World Wide. I Outline A One Of A Kind Step By Step Internet Marketing System That Will Change The Way Reps Promote Products Online

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Monday, January 16, 2012

Getting Google to Index Your Website


When you first build a website, it can take anything from several days to weeks and months for search engines to include its pages in their indexes. Certain engines, such as Yahoo!, offer a premium service for sites to appear more quickly, whereas Google has no paid version for site inclusion.

Google's crawler is a process known as GoogleBot, which follows links on sites to discover new content and understand the connection of any given page to the rest of the Internet. GoogleBot then updates Google's indexes accordingly, and once the spider has visited your site, there's nothing you need to do to keep it coming back. GoogleBot will decide based upon your site's size, links and frequency of changing content how often to revisit to check for updates.

Contrary to common belief, there's actually no way to submit your site to Google. Even though they offer a "Submit URL" form, there's no evidence that it causes GoogleBot to view your webpages or has an impact on their crawling whatsoever. But although site submission is not possible, the simplest way to get Google to notice you is to have an inbound link from another site already in Google's index. This works because GoogleBot follows links it discovers, so if you can develop inbound links to your site, it will follow the trail and read your pages.

Another useful tool once you are indexed is Google Webmaster Tools, which allows you to register any site you administer, and provides statistics about how GoogleBot views your site. This can help uncover common problems, such as broken links, missing pages, malware and other issues that can cause your pages to lose rankings in the search engines.



James Beswick is the author of "Ranking #1: 50 Essential Tips to Boost Your Search Engine Results" available on Amazon.com at http://www.amazon.com/gp/product/1452849900?ie=UTF8&ref_=sr_1_1&s=books&qid=1279571154&sr=1-1&linkCode=shr&camp=213733&creative=393177&tag=ekcy-20.

For more information, visit http://ranking-number1.com.




Sunday, January 15, 2012

Using Google Webmaster Tools to Find Low Hanging Fruit


You can use Google Webmaster Tools to uncover some "low hanging fruit" for getting a bit more traffic to your website. The First step of course is you have to get a webmaster account in Google and verify your site. You can put the keyword "Google webmaster tool" in the Google search bar and find out how to register for your webmaster account. You can then also follow the instructions to verify your site.

One of the features of the webmaster tool is that it will show you all the major search terms that your site appeared in over a selected time period. In addition to the search terms it will show you the following for each term:

Number of impressions: The number of times someone searched using that search term in Google over the specified time period
Click through rate: How frequently the visitor clicked on your search engine listing
Average position: Your sites average ranking during that time period.

You also can drill down for each term and see specific data for each range of rankings. For most search terms, your site ranking will move up and down, so sometimes it is helpful to see the data for each specific ranking.

I use the average ranking to sort my results. For most sites, you will see that you rank in a lot more search terms than what you optimized for (assuming you did some optimization). What I am specifically looking for is search terms that:

Have not been optimized
Are ranking in the top 20
Have a fair amount of impressions
And are relevant to my business

Yes, these terms are in all probability going to be longer tail search terms, but these can be a gold mine for your business.

I am going to pay particular attention to terms that rank in positions 2-5 and terms that rank near the top of the second page. The reason for this is that these are the areas that get the greatest gain in traffic when you improve search engine ranking. For example if you go from the top of the second page to the bottom of the first, you can expect your click through rate to triple or even quadruple. Granted, in most cases we are talking about long tail search terms that don't have huge volumes. Likewise any movement from the fifth position up will generate significant traffic increases. Going from 5th position to 3rd position will double your traffic, going from 3rd position to 1st position will more than quadruple your click through rate.

The key factor is that these are terms that were not optimized for, so in theory, it may not take much to improve their ranking. By using the Google webmaster tool, you can discover what web page to review. Perhaps all you have to do is modify the title tag, add some content or maybe just create a deep text link. For most long tail search terms, the result should be a slight improvement in rankings. I previously used this method by Google Analytics and manually putting terms in the search bar, but with some of Google Webmaster tools newer features, the process is a lot easier.

Example: For an ecommerce site, we discovered that the site was currently ranking #12 in a long tail search term. There were about 24 visits a month to the site for that search term. By some very rudimentary optimization of the webpage we got the term to rank #9. The monthly traffic increased to over 120 visits, and resulted in one additional order per month at average sales of $350.00. We generated about $4000.00 dollars of additional revenue per year. Thanks to Google Webmaster Tools this method becomes very easy.



Stephen Petersen is a WSI Internet Consultant that has specialized in search engine optimization for over 5 years and is the owner of SP Business Solutions. SP Business Solutions also does custom websites for businesses.




How To Earn Money Using Google AdWords - Tools And Tips


Do you want to know how to earn money using Google AdWords? Learning to effectively use Google AdWords can exponentially increase your profit margin online. Here are some effective methods that will help your business and profits quickly grow.

A) The Money Making Process

With each new Internet user comes a new potential prospect to advertise your services or products to. Never in the history of advertising has there been such an effective marketing tool as Google AdWords. Why is this? Two words. Instant Advertising.

With Google AdWords it is quite simple to setup your ad campaign. All that remains after you have a product or service to advertise is signing up for an AdWords account. Only a few clicks later, and bang...millions of potential prospects will instantly see your ad.

B) How To Make A Buck Or Two

When learning how to earn money using Google AdWords, it's important to realize the need to drive highly targeted traffic to your site. AdWords is a perfect advertising tool for this.

What methods should you employ when composing a Google ad?


The headline must grab the attention of your prospect


The remaining ad lines must quickly describe product benefits and create a call to action


The url (domain) name should be related to your business or product

If you can make these 3 things work together, then you'll have a good ad. Over time, you'll learn to adjust certain words to create a higher click through rate (CTR), which is the percentage of people who click on your ad when they search for the keyword or keywords that your ad is optimized for.

As your CTR continues to increase, Google will allow you to pay less for your ads.

Before you write your ad you must think as a consumer, NOT a seller. Ask yourself these questions:


What keywords will my prospects be using to search for my product?


How much will they be willing to pay?


What kinds of benefits are they looking for in a product?

Answering these questions before you write your ads is very important. This will allow you to predict the mindset of your buyer which can save you lots of time and money.

C) The Ultimate Objective

When mastering the art of how to earn money using Google AdWords it's important not to lose sight of the two most basic elements:


Write a good ad that people will click on
Make sure your landing page both excites the prospect to buy and matches the ad you have written.

Most Google AdWords newbies forget to make sure that their sales page matches the ad that precedes it. What does this mean? Basically, make an effort to see that the page you direct people to naturally corresponds with the ad description buyers will click on. Don't write an ad about improving your golf swing and then send them to a sales page for discount golf clubs.

Ultimately your online success will come down to you marketing your product or opportunity effectively. Driving targeted traffic to your site is the key to success.



About The Author:

Justin Michael is a top mentor in the home business industry and devotes his time and energy to helping others generate a 6-figure income working from home.

For information on how you can take control of your financial situation and achieve great wealth online, visit Justin at Perfect Wealth Formula or you may reach him at:
Email: seahawkmarketing@gmail.com




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The Blog Revolution: How To Use Blogs to Generate Solid Web Profits


Blogs were originally only meant to be 'Web Logs', or personal journals for members of on-line communities to stay in touch, sort of like 'underground news media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. The human mind is infinitely creative and nothing really stays the same.

This awesome entrepreneurial spirit transmogrified Blogs into what they are today: very powerful marketing weapons that have almost made some other forms of advertising, redundant. It never ceases to surprise me how ingenious people are when it comes to finding new ways to generate cash flow, particularly in web marketing - what a power-house!! It leaves real-world business for dead (in my opinion).

Traditional safelists are becoming somewhat threadbare. Isn't it amazing how quickly business changes on the 'Net, and isn't it weird how safelist people 'spin their wheels' by posting, posting, posting, when most messages go to 'junk' in-boxes to be automatically deleted. You can send out a whole lot of messages with safelists, but only a tiny percentage are likely to be actually read by a real person. Maybe that's why email traffic is threatening to choke the Internet. Because of this, many canny web business people have now shifted to Blogs as their main tool for promotion. Many others, like me - who continue to believe that safelists have a role (when properly used) -have made Blogs a valuable extra facility in their marketing toolboxl.

Blogs have become so popular because they are so very user-friendly for advertising. They are practical, easy to set up and very convenient to use. Keeping content up to date is very easy for webmasters who otherwise would have to spend hours uploading and downloading files. Be warned, however, that setting up a 'Free' Blog, will mean you will have a lot of other people's ads on it (There's no such thing as a 'free lunch'). It's always worth paying because, yes, you get what you pay for.

Anyway, There are probably five key methods (and a whole lot more) you can use to ensure that Blogs pump up your web profits.

1. BLOGS ARE MAGNETS FOR SEARCH ENGINES: Go on, get on to Google and, whatever topic you search, you'll inevitably see that the search engines have thrown up a number of Blogs in the top ten results. This is because Blogs are constantly showing fresh, new and key word friendly content just like your web pages should; that's a Blog's very reason for being. Imagine the value to you of having your own Blog pop in the top end of search results. The ubiquitous search engines clamor to highlight fresh, appropriate content - they love it. Constantly re-newed and freshened Blogs leave stale, ageing (and rarely updated) web sites for dead.

2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs love to stick together, creating networking 'heaven'. Just one link on your Blog could see visitors drop in from all over the place. Wow - visitors queueing to click your links; how powerful is that for an advertising and traffic generating system. Awesome.

3.YOUR CUSTOMERS WILL APPRECIATE REGULARLY HEARING FROM YOU: You see, Blogs today have this great 'comment' facility which means your people - your customers - can ask you questions and give you valuable feedback almost immediately. This is almost like a 'chat' system, and is quicker than email. Forget about having to manipulate your source codes, Blogs make this unnecessary. Blogs have an amazing comment system that allows your customers to immediately post feedbacks and queries. And that's what service on the net is all about today - quick responses, dependable advice and getting what you want, when you want. Now. And Blogs can do it.

4. PUMP UP YOUR ADSENSE PROFITS: If you're into Pay Per Click marketing, well Blogs are ideal for you. Then can stimulate even more regular traffic than your basic garden variety web site. Google AdSense, god bless 'em, even lets Blog owners show as many as three appropriate ads, and these must relate to your theme and content, on their Blog pages. It's Blogging marvelous!! Here's the key reason why your Blog should have a 'niche', a specific theme, a targeted audience. Take time to give some thought to this when you set up a Blog. What about AdSense? The more visitors - and they're likely only dropping in because of what you specifically offer - who click on your Blog's Adsense ads, the more income you can earn.

5. BLOGS ARE A DREAM FOR AFFILIATE MARKETERS: Like me, I just bet you are enrolled in more affiliate programs than you can count. The problem is how to continue to promote all of them. ANSWER - You can easily use Blog 'reviews'. Simply design each Blog entry around the particular affiliate program you want to focus on that day. Extol the virtues of the program, product, service or what-ever, give good advice about the PROs and the CONs (this objectivity impresses the hell out of potential buyers who are usually pleased with honesty) and include your affiliate link, almost as an after-thought. This is not hard-sell territory. This is the 'soft-sell' Most 21st century people run a mile from 'hard sellers' but they will take time to listen if they believe you are giving good, solid, valuable advice. Providing such good, valuable info encourages your people to come back for more. Hey, you don't even need to create an individual page for every affiliate program because Blogging makes this unnecessary. What a time saver!!

Whew. Blogs do get me a bit excited. And these tips are only the tip of the iceberg. I am sure you can be creative in the marketing use of your Blogs because they have enormous potential. Just check out the exponential growth of Blogs today and you'll see what I mean. If you want fresh Blog ideas, all you have to do is cruise through a few of them. Check out what the pros are doing and, do the same. Remember, imitation is the ultimate form of flattery.

Don't let anyone try to tell you that the bottom is falling out of web marketing. The awesome growth and popularity of Blogs shows that they could not be more wrong.

Happy Blogging!!

Contact horizonprm@iinet.net.au">Ross Storey with any feedback.

(Here's Some More Great Blogging Resources) [http://superblogpack.bonza.biz]



Ross Storey is an experienced public relations and marketing consultant who has been obsessed with web marketing, web design and the internet for more than a decade.

Become a ‘Super Blogger’ [http://superblogpack.bonza.biz]

Blog Biz for Beginners [http://blog.bonza.biz]

(Copyright © 2005 Ross Storey Please feel free to use this article, so long as you keep this resource box intact)