Thursday, November 17, 2011

3 Ways to Use Google AdWords to Promote Your Internet Business

While a great deal of the traffic to your affiliate marketing website will come through the search engines, much of it will also come through the use of ads. Google AdWords is a system that can help you get your internet business website matched up with other websites that are also appealing to your marketing targets and can cross sell your product. Here are 3 important ways that you can use Google AdWords to promote your internet business:


1. Do keyword analysis


Make sure that the keywords that you put into the system for the AdWords will match searches performed by those who are interested in your product or service. There are several tools that you can use to analyze keywords that are the most effective for these ads. It pays to take your time and come up with the right keywords and phrases that will then be placed on other sites as a pay per click ad. The objective of AdWords is to procure traffic to your site that is interested in being at your site and possibly interested in becoming a customer.


2. Use long tail keywords


Long tail keywords are phrases that are much more specific than the general keywords. Because of the competition on the internet when it comes to keyword placement. If you use a long tailed keyword for your Adword pay per click ads, you narrow the target. This is important as since you are paying for each click to your site through the pay per click ad distributed by AdWords, you are not so much interested in garnering traffic through these ads as you are getting prospects.


3. Provide a solution in your PPC ad


The phrase that is used in the pay per click ad should be one that provides a solution to a problem that your affiliate marketing product or internet business can solve. Instead of an ad that just says Hair Growth Vitamins, it is better to say How To Grow Longer Hair Instantly. The more attractive the Google AdWords click ad is to those who see it, and the more they think that it is the answer to what they have been looking for, the more likely they will be to visit your site and become a potential customer.


Your internet business depends on a variety of different marketing techniques, including pay per click ads. The more effective you make your PPC ads by the use of long tail keywords, the right keywords and the right phrases, the more effective your internet marketing will be through this venue.


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How to Generate Endless Free Leads Using Google Adwords - Pay Per Click

Would you like to generate hundreds of super-qualified, "ready to join your business NOW" leads per week using Google AdWords / Pay Per Click .. and do it in just minutes per day, and without spending a single penny? This information will teach you how.


PPC Domination - What Is Project PPC Domination?


PPC Domination or Project Pay Per Click Domination is a training course by MLM / network marketing trainer Mike Dillard of Magnetic Sponsoring fame, and Google Adwords expert Jim Yaghi. Jim Yaghi is also Mike's Google Adwords and PPC consultant for Magnetic Sponsoring.


If you haven't figured it out yet, the network marketing industry has been revolutionized by the Internet. It is now critical for network marketers to keep themselves up to date with the latest lead generation techniques. Failure to do so will stagnate your business building and delay your success.


What exactly is Google Adwords / Pay Per Click?


Adwords / Pay Per Click (PPC) is an online advertising model that displays an ad on a search engine and you only pay for that ad when someone clicks on it. The cost per click (CPC) is the result of a bid by you and then an auction algorithm set up by the search engine with some additional determining factors that will not be discussed here. Setting a daily budget of how much you are willing to spend in one day will determine your number of clicks and leads per day.


Why PPC is one of the best ways to generate leads?


Google AdWords is the most popular form of PPC advertising. It is by far the fastest and most effective way to get targeted leads for your network marketing business. You can write a very short ad, publish it,have it displayed and on Google with 15 to 30 minutes. In other words, you can pretty much buy traffic at will. Using proper keywords and ad copy, you can also decide which is the best target market you want to go after. You have total and complete control over your ads.


If you can then monetize your leads, you can use that money to pay for the ads in your PPC campaign effectively covering all your advertising costs - hence you will be advertising for free!


How Project PPC Domination differs from other PPC courses:


One of the reasons why Project PPC Domination is great for network marketers compared to all other PPC courses out there is because it is created BY network marketers FOR network marketers.


Mike Dillard is an expert when it comes to MLM psychology. He is one of the top MLM copywriters in the world. He understands very well how network marketers think and his course material educates network marketers on how to generate and monetize all their traffic on an affordable budget.


Here are the benefits of the course:


* A quickie "crash course" on how to write effective Google PPC headlines.(Your headline is the single most important part of your PPC ad. Jim Yaghi shows how the world's top AdWords marketers create really compelling headlines and how you can too) * You could go broke with your campaigns if you ignore this. Learn why you should almost never send prospects from your PPC ads to your home page! * How to make your prospects excited about visiting your site... before they even click your ad. * How to write compelling and effective copy in you Google ads, even if you have no experience.


PPC Domination is available at a discount:


Although the discounted launch price is over, there is (normally) a way to still obtain the discount using a 'backdoor' method saving you over 65% (or $320) dollars...


Here's what you need to do:


1.) Purchase a copy of Magnetic Sponsoring or Building On A Budget. These products are both about $30.00 each.


2.) Once you have paid for one of the courses above, during the checkout process, wait for a video with Mike Dillard where he talks about how to get a discount for PPC Domination.


You will be able save 65% or $320.


Again, first purchasing Magnetic Sponsoring Or Building On A Budget will let you get PPC Domination for a huge discount.


What Does SEO Stand For? Defining SEO


You probably see the term "SEO" just about everywhere you look if you have spent much time on the Internet or reading about all-things-Internet. Many people have come to use the term rather loosely without really having a solid understanding of what it means. If you have ever asked yourself, "What does SEO stand for?", the following information can help illuminate the meaning of the term for you.

What SEO Stands For:

"SEO" stands for Search Engine Optimization - quite a mouthful of a phrase (and hence the popularity of the acronym). Let's explore the term "Search Engine Optimization" in order to get a handle on what it means to you and your website.

How Search Engines Work

Most people know what search engines are but are not exactly sure how they work. A search engine is a technology whose functional goal is to make available to searchers of information that information which is most relevant to the search terms they use. The phrase "most relevant" here is key, and this is what separates one search engine from another: how each one determines the relevance and importance of the content they serve up to information searchers can vary widely.

Commonly-known search engine sites are Google and Yahoo!, who together dominate about 90% of all Internet searches today. Search engines are basically made up of three main components. The first is a set of autonomous agents called bots that basically act as virtual librarians, constantly scouring the Internet's billions of pages and recording what they find. The second component is an indexing engine that stores key information about each page found by the bots during their regular searches. The bots then apply special algorithms to determine how to prioritize or rank these pages when someone performs a search for a given term. The third component is the search site itself where people go to perform a search and then view the results.

Defining "Optimization"

The algorithms mentioned above are really the "special sauce" for any given search engine. There is no pre-ordained way to rank content based upon relevance, so search engine companies are always competing to come up with better algorithms that allow them to better classify and rank the content found by their bots. This is where optimization comes in: by optimizing your site for certain search terms or keywords, you are basically slanting the odds in your favor that your site will come up higher than do websites competing for traffic from the same search terms.

Important footnote: Search Engine Optimization refers only to efforts to improve the natural or organic ranking of your site; it does not refer to the practice of paying to drive traffic to your site, which is known instead as Search Engine Marketing, or SEM.

What SEO Means to You

SEO is both an art and a science. It is a science because so many of the elements that make up an search engine optimization campaign can be quantified and analyzed numerically. That's the wonderful thing about the Internet: online activity is eminently measurable. On the other hand, it is an art because there is no one, single formula for achieving strong rankings. Rather, someone engaging in this practice must take a savvy approach, combining common-sense tactics with their own creativity in order to compete with other sites for the best possible rankings.

In general, SEO involves a combination of two things. First, you must optimize your website itself by paying attention to the visible content, invisible content (meta tags), site structure, formatting and other items. Second, you must work to build as many backlinks from other relevant, high-profile websites as possible. Search engine indexing agents take all of this into account when determining how to rank your site for a give search.

How important is ranking well for relevant search terms? Well, it can literally translate to money in your pocket if your website represents a business or is an e-commerce site offering online transactions. A smart SEO strategy starts with an SEO Audit: a thorough analysis of your website to analyze key elements such as: for which keywords is your site currently optimized? Are there issues with the programming code or structure of your site that could impede search bots from reviewing your site?, and What is the quantity and quality of backlinks to your site?

Start any SEO campaign an audit to make sure you are embarking on your journey well-equipped and that you are headed off in the right direction.



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What Does SEO Stand For?


A common question asked in the website building industry is: What is SEO? Well, SEO, which stands for Search Engine Optimization, is the art (and really the science) of publishing and marketing web-based content in a way that brings significant profitability and targeted traffic to your website. Think of SEO as a method of optimizing how you set up the title, description, and keywords on your site. SEO is vital not only because it brings a great deal of visitors to your website, but also because it helps to boost your return on investment if harnessed correctly. It is an inexpensive way to help your website get more page views by creating Web pages that rank highly in search engine results. The bottom line is that investing in SEO, whether through time or money, can have an extraordinary rate of return.

In addition to making content available on search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The average person is not willing to dig deeply for the information they seek, so your site needs to be as high up on the search engine list as possible. What is critical to the whole process of SEO is keyword research. Another important and frequently ignored idea in SEO is building a site that deserves top rankings on a search engine. Good search engine optimizing combines design, user friendliness, and content. While SEO is not too difficult a science, experts apply meticulous logic in order to reverse-engineer the so-called "black box" otherwise known as the search engines' algorithms in order to identify, quantify, and qualify the hundreds of factors that play a part in search engine ranking. Patience, along with a great deal of skill and knowledge are virtues that should be used when creating optimal SEO.

In your quest to answer the question: What is SEO? be wary (and cautious) of search engine optimizers that claim to guarantee rankings, claim a "special relationship" with Google or any other top search engines, or advertise that they have a "priority submit" association with Google. SEO practitioners can legitimately help themselves by making sure that their websites are more relevant by making the pertinent information clear and easy to access. So often, optimizers merely use spamming techniques to artificially inflate the perceived relevancy of their inferior sites. However, throughout their continued evolution, the major search engines have become well aware of that technique. If done well, SEO is a part of each and every online marketing act, resulting in the improved visibility of the site. In the end, the art of SEO should make a site worthy of a higher ranking, and not simply push it beyond what it's worth. Basic SEO techniques will get your site to where it belongs in the search engine rankings, but aggressive SEO can place you much higher in the rankings than your site would ordinarily be from using simple so-so techniques.



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