How to Blog Effectively With 7 Awesome Free Blog Tools

During 3 months of learning how to blog, it's inevitable that I have to resort to various blog tools to make the process easier. I will try to make a comprehensive list of these tools in accordance to their function so that you can incorporate all or part of them in your blog management.

1. SEO evaluation tools or software for your website

There are a great number of blogging tools that you can use when you need to evaluate the SEO effectiveness of their website. WooRank is a brand new free service recommended by Techcrunch this morning. It evaluates a website based on 50 criterias, provides helpful SEO tips and most importantly it's free for now. I've used the tool to evaluate some of my websites today, and connectivity seemed to be excellent as opposed to the frequent downtime complain mentioned by Techcrunch.

2. Links Checker

There are a few free blogging tools you could use for checking backlinks. The most commonly used is none other than Google Webmaster Tool. It's the most basic blogging tool. Apart from this, you can use Backlink Watch to check on all the sites that are linked to yours. There are a few advantages in using Backlink Watch:

a. Don't have to past tracking code into your website
b. Shows all the websites and pages that are linking to your own website
c. Comprehensive

It's disadvantage:

a. The tool limits the frequency you can use it in checking backlinks

3. Keywords Analysis

Use Google AdWords Keyword Tool to gauge on the keyword that you wanted to use on your blog title and its content. For example, if you can't decide on which keyword or phrase to use, "blog tools" or "blogging tools". Just type both the phrases into the fill-in-box, then followed by clicking on the 'Get keyword ideas'. From here, you can actually gauge which phrase has a higher search and subsequently, choose the best keyword.

4. Analyse Trends

Google Trend is still the best tool to use when you want to know about the most talked about trend being searched in Google. Google is the big brother of Search Engine. As a result, if a particular fad or trend is rising in popularity in Google, you can rest assured that, this is the trend you need to watch out for in the rest of the blogosphere.

If there is a field that you are particularly interested in, for example, blogging, you could make use of Google Alerts. Google Alerts would send you the latest news and happening of your interest to your email address.

5. Duplicate Contents

You have to be more sensitive with duplicate contents in your blog if you are hiring part time writers for your content. You are paying these writers and as a result, you would expect their articles to be original and not just pure plagiarism. Try CopyScape. This website allows you to check all the possible duplicated contents inside your website. With this report in hand, you can always ask for refunds from your writers.

6. Search Engine Ranking Checker

Thumbshots Ranking could be used to compare SERP ranking in different search engines, for example Google vs Yahoo.

Another exceptional free SERP checker worth mentioning is SERP Rank. Of the two, I found the latter to be more precise in gauging the search engine ranking of our website.

7. Page Rank Checker

For the beginners, we could just use Google Page Rank Checker to check the page rank on any site of your interest. For instance, there might be a site or link that you are interested to exchange link with. Most of the time, we do not want this link to be lower than the page rank of our own, so therefore, we carry out the page rank check.

8. Social Networking

The No. 1 tool that comes into my mind is TweetDeck. This blog tool is an Adobe Air desktop application used to access twitter. It's built in panes that allow an enormous exchange of information tweets. An obvious advantage of TweetDeck as compared to other Tweeter browser is the former's responsive speed and smaller file size.

Another social network tool called twables, which is said to enable you to find all of your Facebook friends on Twitter so that you can follow them, and they can follow you! For this tool, I can't really comment much about it because personally, I haven't really given it a try. Please try it out and give us your comments if you like!

The links to all the blogging tools mentioned are made available in the blog.

I love blogging and I'm going help you make your blog business a success. Please follow me on HowToBlog.org in Blogging Tools

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How to Get the Best Bang for Your Buck Using Google AdWords

Google AdWords has become more and more difficult for small business owners to use. There are literally thousands of competing ads trying to grab your customers' attention.

As an advertiser, you know that the right strategy and information will help you beat your competitors... and dominate a larger percentage of your niche market.

Here are some key tips on how to get the most bang for your buck using Google AdWords.

**advanced strategies available below.

TIP # 1 Organize Your Campaign By Theme Or Get Penalized.

When creating a campaign, make sure you create separate ad groups for each of your products, brands, or types of services you offer. Each ad group must have a highly relevant set of keywords and ads that match the specific theme.

For example, you can start with a specific product for ad group 1. Ad group 1 will then contain only keyword phrases related to that specific product. By doing this, your ads will spotlight exactly what your customer is searching for.

You will position your ads to receive a massive surge of traffic and cut your cost in half.

TIP# 2 The "Right" Keywords Will Guarantee Success.

It's extremely important that you use specific keywords relevant to each ad group and landing page. If you load your campaigns with overly broad keywords, Google AdWords will lower your ad ranking. Your results will be many ad impressions, but very few clicks.

As a general rule, avoid one-word keywords which are to broad for a successful campaign. Look for the money words, or "buying" keywords which contain two- or three-word phrases. Maximize the keyword tool to generate more long-tail keyword ideas.

Example: The keyword "money" is to broad and overly saturated. However, the keyword phrase " make money at home scrapbooking" is very specific and indicates a person who knows what they want.

The longer the keyword phrase the more valuable it is to your pay-per-click campaign.

TIP# 3 Are You Including Keywords In Your Ad Text?

The # 1 way to get to the top of the search results is to place your keywords in the title of your ad text. This will show your customers that you have exactly what they want.

When your ad appears in the search results for a keyword in your ad group, the keyword will be seen in bold text by your prospect. This helps draw attention to your ad and Google AdWords loves advertisers who do this.

TIP# 4 Is Your Destination URL Relevant?

Google's main goal is to connect its searchers with the most relevant web pages available. Make sure that your destination URL (landing page) represents the most relevant page within your website -- ideally, the page should be dedicated to the specific product or service that's highlighted in your ad.

For example, if your ad tells a prospect that you sell a specific product, make sure your URL sends them directly to the page discussing that product.

Internet users like instant gratification and will not search through your website looking for what your ad promised.

BONUS TIP:

Increase Your Profits With The Google AdWords Conversion Optimizer

This tool allows you to increase your conversions while decreasing your cost-per-click.
The Conversion Optimizer is a feature that uses your Google AdWords Conversion Tracking data to get you more conversions at a much lower cost.
It optimizes your ad placement within each auction to avoid loser clicks and maximizes your money making clicks.
Your AdWords account provides tutorial lessons on all of theses tools free of charge.

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Khaliah Fisher - Your Personal E-business Coach!

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