Why You Should Be Using Google AdWords

The purpose of Google AdWords is to provide the most effective advertising available for businesses of any size. AdWords provides a number of benefits which include:

a. Reaching people looking for your product or service

b. Allowing you to fully control your ad budget

c. Giving you the ability to easily create and edit your ads

d. The functionality which allows you to see your ads on Google within minutes of creating them

AdWords gives you unlimited access to detailed performance reports that help track the effectiveness of your online advertising campaigns. Additionally, Google provides the most knowledgeable customer service possible. You can expect a prompt response to your email questions, usually within a single business day or instantly through their online database of frequently asked questions

The key benefits of using AdWords include:

1. Control. With all the great features a Google AdWords account provides, the most beneficial is the ability to fully customize your online advertising. Google offers you many options such as; Cost-per-click (CPC) pricing, so you pay only for the clicks you've received at a price you've set; Cost-per-impression (CPM) pricing on the content network for those who prefer to pay by the impression; Daily budget you set; Targeted ads you create and manage; Ad scheduling: run your ads on the days and hours you want; Performance reports 24/7 online in your account; Advertising network of sites and products for increased ad exposure.

With no monthly minimum spending limit or time commitment and only a minimal fee to set up your account, Google AdWords is the ideal marketing tool for any sized businesses.

2. Success. Google relies on it's advertisers to be successful. The more you use AdWords, the more revenue they generate. And of course, you should only continue using online advertising if you are seeing a positive return on your investment. As a result, Google provides you with cost estimations and tools to help you control pricing and continually ad features to share what makes AdWords advertising work.

3. Support. Google has done a good job of providing support to all of their advertisers. They have created an online Help Center to make sure you benefit from the tools they provide and to give you the flexibility of controlling your own account. You'll find the Help Center filled with useful program information, performance tips, and step-by-step instructions for creating and maintaining a Google AdWords account.

If you're unable to find what you need on the Google AdWords site, or via Google webmaster tools, the customer support team can provide you with the detailed answer to your questions and offer additional assistance.

For anyone interested in making money online, Google AdWords is a great place to start. This is because they are the most popular and widely used. As a result, many of the questions you might have - no matter how unique your circumstance have probably already been answered through the online resource center or when calling a Google AdWords representative.

Start today by visiting the AdWords site and opening an account. You will need to complete some basic information, but you'll be up and running in no time.

Michael Fleischner is an Internet marketing expert with more than 13 years of marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. If you want to improve the conversion of any affiliate product you might be selling, I encourage you to check out our SEO training program.

Google Webmaster And Analytics Will Assist You In Becoming Acquainted With Your Own Web Portal

If you are a webmaster, you need not be preached about the advantages of Google webmaster tools such as the Google Analytics. These free tools not only spell success but also let you acquaint yourself with your web portal on a more detailed level. For novices, you need to aptly reckon that if correctly used the Google web master tools can assist you in more ways than one.

First of all you have to create your own user account, which is a very straightforward and unproblematic procedure and after finishing you must comprehend that can link more than one links together. This stride makes certain that sturdy inbound links from Twitter, YouTube, Facebook and twitter can be added to your web portal link. In this procedure, you have to learn more about what are the tracking analytics JavaScript code and site verification codes and a lot more.

Once embedded into the website, these codes can endow you with a lot of benefits. It is utterly imperative to incorporate these codes so that analytics will be able to reflect precise metrics of your web portal. It should also be noted that the IP filtering function should be enabled which discerns your own visits to the web portal (in case you are administering it or doing modifications).

After you have created account, you should add your web portal to Google Indexing services and how to go about making the whole thing work. In such a milieu, it is imperative to go through the fine print of Webmaster Guidelines to make certain that you web portal under no circumstances is penalized by Google. You should also acquaint yourself on how to create a sitemap without any glitches what so ever. Google diagnostics is yet another aspect which you should never overlook and know how to use it aptly and how it can help you increase your page ranking on SERP (Search Engine Result Pages).

SERP success will only be guaranteed by exploiting Google Analytics and other webmaster tools to its maximum potential. Not only will these webmaster tools such as the Google Analytics save you ample time and resources, you will even see that the effort going into is less and so is the frustration coming out of it. It will be utterly wise on your part to take time out of your busy schedule to discover the advantages of using Google webmaster tools which will surely boost your Search Engine Optimization Drive and in a very short period of time, you will witness your web portal on the first page of searches.

It is often overlooked that if you stick to the guidelines and regulations laid down by Google, they will be more than happy to give your web portal the status it deserves. When you know how the crawlers and spiders in Google work and what is restraining them from indexing your web portal, you can easily determining and solve the predicaments. So indulge into these free solutions to avail first page rank for your website.

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Webmaster Tools From Google: Signing Up to Improve Web Visibility

Any webmaster wishing to get more hits on their sites and attract more web traffic needs to have webmaster tools in their arsenal to be successful. A lot of companies these days lack the knowledge in making their sites more suitable for search engines, so they end up having little traffic, and more importantly, less sales.

As a webmaster who manages a site, it is important that you have efficient webmaster tools to help you do the job of maintaining and making sure that the website is indexed by search engine spiders to ensure visibility and high ranking in search engine results. This is where Google can be handy, as it provides tools that you can use as a webmaster to track how much traffic you actually generate to your site. If you haven't signed up for this service yet, here's how you can do it:

Go to the Google webmaster home page and register. If you already have an email address with Google for example, then you just have to sign in with it and your password. Upon signing in, you will be directed to the landing page or the dashboard wherein you can find options for your tools as a webmaster.

Once on the landing page, you will immediately see a link that will allow you to add your site to the search engine's web directory. Once on the right page, prompt will appear directing you to add the URL of the website you wish to add and use your webmaster tools with. Keep in mind that Google will only allow changes if the person accessing the account is the website owner. It may also ask to make small changes to your site as proof that you have complete ownership of it.

Once registration is complete, you will again be directed to the dash board where Google will provide you with statistical data about site traffic, number of back links, and a few other useful information that you can use to improve your site.

Once you have access to your webmaster tools, you have the option to submit a site map to Google for them to update the number of pages found in your site whenever necessary. This allows for search engine spiders to efficiently crawl through the data found in your site and produce better ranking in search results.

The above-mentioned steps can also be applicable to several other search engines that offer various tools for webmasters although with slightly varied steps that are involved in registration and adding your websites.

Google also provides other services that you as a webmaster can use to further improve your site's visibility. It is important however is that you use this to your advantage and make the necessary changes based on the data you are receiving. If you are getting less traffic from your back linking methods for example, you may want to add to your link base and determine which of the links work and which do not. Google's webmaster tools can be a great asset to you and to your site, especially if you know how to make use of the important data provided.

Search Engine Optimization delivers targeted traffic with high conversion rates. SEO your site now.

Google AdWords Tips - How to Use Google AdWords Effectively

AdWords is Google's top revenue source, accounting for billions of dollars in profits each year. Simplified, how it works is you create short ads comprised of 3 lines of copy/text plus an additional line at the bottom of the ad which displays the URL which that ad will send you to if clicked. You choose the relevant keywords which you want to "trigger" that ad or in other words make it appear when someone does a Google search for those keywords. When someone clicks on your ad you are charged based on the bid price of that keyword, so you're only paying when someone clicks on your ad and subsequently visits your advertised web page which is nice.

Try searching for something in Google right now and check the right hand column under the small heading "sponsored links." Sometimes a few ads will appear above the organic search listings, as well.

Ads can also be shown in the "content network" which means rather than showing in the SERPs, your ad can be displayed on web pages which are relevant to that keyword which themselves have AdWords enabled for their site. You can also use additional multimedia like image based ads in the content network.

In AdWords you bid on keywords so that you can decide how much or little you are willing to pay to have that ad displayed. Additionally, after you design your ad, Google gives it a quality score between 1 and 10. The higher your quality score, the less you'll likely have to pay for clicks on that ad.

Keyword bid prices are based on the popularity of that keyword (more popular and searched for keywords cost more) and the quality score of your ad. Quality score is based on the click through rate of an ad, the relevance of the ad to the destination URL which you are sending the traffic to, the quality of the URL which you are sending the traffic to, etc. Google hates a lack of quality or a lack of content on your destination URL, so avoid squeeze pages and websites made up of very little content in general.

The bottom line is that with a higher quality score you not only enjoy lower cost per clicks but you get a higher ad position in the SERPs while still spending less, as well.

So basically AdWords rewards you for quality whether it be in your ad copy itself, the keywords you choose, the web page you're sending your traffic to; every aspect really. This is because, just like with their organic listings, Google wants its users to find the best web sites out there to match their searches. Still a bit confused? Let's look at a 5 Google AdWords tips to improve AdWords quality score.

Improve AdWords Quality Score

Splitting your keywords into more targeted ad groups ensures that your keyword/ad combinations are as relevant as possible and ensures that you don't mix certain keywords with non relevant ads as this adversely affects your score and can have you paying more than you should to get an ad shown. I often like to get as specific as possible and put no more than 1-2 keywords in each ad group. I end up with a lot of ad groups, almost the same amount as my keywords, but they're all very targeted for their corresponding keywords.

Make the destination URL page which you are sending the traffic to in your ad as relevant and optimized for your keyword as possible. This includes optimizing that page with On and Off Site SEO for that keyword.

Use relevant ad copy within the ad itself which means using that keyword throughout the ad while keeping it attractive and logical to read.

Split test your ads over and over AND OVER again. This means writing a few variations of an ad and running them all to see which gets the best click through rate. Then take the best performing ad and tweak its copy a few times to see which performs the best yet again, continually pitting the winner against new edits of itself. This should be an ongoing process and your click through and quality will continue to improve as you split test again and again.

Work with exact and phrase match rather than broad match as this ensures that your ads won't be triggered by irrelevant keywords or irrelevant combinations of keywords. I prefer exact match typically as it performs the best in AdWords and anything else I do.

Those tips will help you bring up your quality score and bring down how much you're paying for targeted clicks. Now to finish out I'll mention a few more Google AdWords tips which I always use:

Attach specific motivational words like "buy" in front of many of your product related keywords so that rather than convincing people who are curious about what you are promoting, instead you'll be targeting ready to purchase customers only. Conversely, place "free" in the negative word spot to weed out people who are set on not purchasing anything ahead of time.

Most people will tell you this one, but turn off the content network setting, meaning your ads will ONLY show in the search engines. Ads appearing in the content network typically perform worse and can drive up costs for you.

Use common sense when picking your keywords. Think of keywords which you would use to search if you were looking for information on that product.

Take the value of the commission which you would make for generating a sale/completing the offer and divide it by 3. Use this as your daily budget for that campaign. So if you were selling an eBook with a payout of $30, set your daily budget for that campaign at $10 and run it for 3 days.

Refer to this post on calculating the value of your new subscribers in terms of your mailing list for PPC to get an even more precise idea of how much you can spend on paid advertising and still turn a profit.

You should be getting the idea that AdWords is a meticulous process of optimizing your ads based on keywords, copy, and settings to get the most targeted traffic and spend the least amount of money. Also, to make good money in AdWords you've got to spend good money. Anyone who boasts of annual AdWords earnings of $200,000 for example typically had to spend $100,000 to earn it, so it's always a matter of focusing on the return on your investment (ROI) above all else with paid advertising.

Assuming you're starting with a very small advertising budget, be prepared to work your way up as paid advertising, if done correctly, is an endlessly scalable business model.

Note that all of this was taken from the PPC chapter of my "The No Nonsense Marketing/Making Money Online Handbook" which you can get for free instant download just by signing up for the FREE 10 Day Fast Track Affiliate Course.

Or if you want to branch out, check out my Facebook advertising strategy for everything you need to know about advertising on the other major advertising network.