Using Google Webmaster Tools to Find Low Hanging Fruit

You can use Google Webmaster Tools to uncover some "low hanging fruit" for getting a bit more traffic to your website. The First step of course is you have to get a webmaster account in Google and verify your site. You can put the keyword "Google webmaster tool" in the Google search bar and find out how to register for your webmaster account. You can then also follow the instructions to verify your site.

One of the features of the webmaster tool is that it will show you all the major search terms that your site appeared in over a selected time period. In addition to the search terms it will show you the following for each term:

Number of impressions: The number of times someone searched using that search term in Google over the specified time period
Click through rate: How frequently the visitor clicked on your search engine listing
Average position: Your sites average ranking during that time period.

You also can drill down for each term and see specific data for each range of rankings. For most search terms, your site ranking will move up and down, so sometimes it is helpful to see the data for each specific ranking.

I use the average ranking to sort my results. For most sites, you will see that you rank in a lot more search terms than what you optimized for (assuming you did some optimization). What I am specifically looking for is search terms that:

Have not been optimized
Are ranking in the top 20
Have a fair amount of impressions
And are relevant to my business

Yes, these terms are in all probability going to be longer tail search terms, but these can be a gold mine for your business.

I am going to pay particular attention to terms that rank in positions 2-5 and terms that rank near the top of the second page. The reason for this is that these are the areas that get the greatest gain in traffic when you improve search engine ranking. For example if you go from the top of the second page to the bottom of the first, you can expect your click through rate to triple or even quadruple. Granted, in most cases we are talking about long tail search terms that don't have huge volumes. Likewise any movement from the fifth position up will generate significant traffic increases. Going from 5th position to 3rd position will double your traffic, going from 3rd position to 1st position will more than quadruple your click through rate.

The key factor is that these are terms that were not optimized for, so in theory, it may not take much to improve their ranking. By using the Google webmaster tool, you can discover what web page to review. Perhaps all you have to do is modify the title tag, add some content or maybe just create a deep text link. For most long tail search terms, the result should be a slight improvement in rankings. I previously used this method by Google Analytics and manually putting terms in the search bar, but with some of Google Webmaster tools newer features, the process is a lot easier.

Example: For an ecommerce site, we discovered that the site was currently ranking #12 in a long tail search term. There were about 24 visits a month to the site for that search term. By some very rudimentary optimization of the webpage we got the term to rank #9. The monthly traffic increased to over 120 visits, and resulted in one additional order per month at average sales of $350.00. We generated about $4000.00 dollars of additional revenue per year. Thanks to Google Webmaster Tools this method becomes very easy.

Stephen Petersen is a WSI Internet Consultant that has specialized in search engine optimization for over 5 years and is the owner of SP Business Solutions. SP Business Solutions also does custom websites for businesses.

How To Earn Money Using Google AdWords - Tools And Tips

Do you want to know how to earn money using Google AdWords? Learning to effectively use Google AdWords can exponentially increase your profit margin online. Here are some effective methods that will help your business and profits quickly grow.

A) The Money Making Process

With each new Internet user comes a new potential prospect to advertise your services or products to. Never in the history of advertising has there been such an effective marketing tool as Google AdWords. Why is this? Two words. Instant Advertising.

With Google AdWords it is quite simple to setup your ad campaign. All that remains after you have a product or service to advertise is signing up for an AdWords account. Only a few clicks later, and bang...millions of potential prospects will instantly see your ad.

B) How To Make A Buck Or Two

When learning how to earn money using Google AdWords, it's important to realize the need to drive highly targeted traffic to your site. AdWords is a perfect advertising tool for this.

What methods should you employ when composing a Google ad?

The headline must grab the attention of your prospect


The remaining ad lines must quickly describe product benefits and create a call to action


The url (domain) name should be related to your business or product

If you can make these 3 things work together, then you'll have a good ad. Over time, you'll learn to adjust certain words to create a higher click through rate (CTR), which is the percentage of people who click on your ad when they search for the keyword or keywords that your ad is optimized for.

As your CTR continues to increase, Google will allow you to pay less for your ads.

Before you write your ad you must think as a consumer, NOT a seller. Ask yourself these questions:

What keywords will my prospects be using to search for my product?


How much will they be willing to pay?


What kinds of benefits are they looking for in a product?

Answering these questions before you write your ads is very important. This will allow you to predict the mindset of your buyer which can save you lots of time and money.

C) The Ultimate Objective

When mastering the art of how to earn money using Google AdWords it's important not to lose sight of the two most basic elements:

Write a good ad that people will click on
Make sure your landing page both excites the prospect to buy and matches the ad you have written.

Most Google AdWords newbies forget to make sure that their sales page matches the ad that precedes it. What does this mean? Basically, make an effort to see that the page you direct people to naturally corresponds with the ad description buyers will click on. Don't write an ad about improving your golf swing and then send them to a sales page for discount golf clubs.

Ultimately your online success will come down to you marketing your product or opportunity effectively. Driving targeted traffic to your site is the key to success.

About The Author:

Justin Michael is a top mentor in the home business industry and devotes his time and energy to helping others generate a 6-figure income working from home.

For information on how you can take control of your financial situation and achieve great wealth online, visit Justin at Perfect Wealth Formula or you may reach him at:
Email: seahawkmarketing@gmail.com

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The Blog Revolution: How To Use Blogs to Generate Solid Web Profits

Blogs were originally only meant to be 'Web Logs', or personal journals for members of on-line communities to stay in touch, sort of like 'underground news media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. The human mind is infinitely creative and nothing really stays the same.

This awesome entrepreneurial spirit transmogrified Blogs into what they are today: very powerful marketing weapons that have almost made some other forms of advertising, redundant. It never ceases to surprise me how ingenious people are when it comes to finding new ways to generate cash flow, particularly in web marketing - what a power-house!! It leaves real-world business for dead (in my opinion).

Traditional safelists are becoming somewhat threadbare. Isn't it amazing how quickly business changes on the 'Net, and isn't it weird how safelist people 'spin their wheels' by posting, posting, posting, when most messages go to 'junk' in-boxes to be automatically deleted. You can send out a whole lot of messages with safelists, but only a tiny percentage are likely to be actually read by a real person. Maybe that's why email traffic is threatening to choke the Internet. Because of this, many canny web business people have now shifted to Blogs as their main tool for promotion. Many others, like me - who continue to believe that safelists have a role (when properly used) -have made Blogs a valuable extra facility in their marketing toolboxl.

Blogs have become so popular because they are so very user-friendly for advertising. They are practical, easy to set up and very convenient to use. Keeping content up to date is very easy for webmasters who otherwise would have to spend hours uploading and downloading files. Be warned, however, that setting up a 'Free' Blog, will mean you will have a lot of other people's ads on it (There's no such thing as a 'free lunch'). It's always worth paying because, yes, you get what you pay for.

Anyway, There are probably five key methods (and a whole lot more) you can use to ensure that Blogs pump up your web profits.

1. BLOGS ARE MAGNETS FOR SEARCH ENGINES: Go on, get on to Google and, whatever topic you search, you'll inevitably see that the search engines have thrown up a number of Blogs in the top ten results. This is because Blogs are constantly showing fresh, new and key word friendly content just like your web pages should; that's a Blog's very reason for being. Imagine the value to you of having your own Blog pop in the top end of search results. The ubiquitous search engines clamor to highlight fresh, appropriate content - they love it. Constantly re-newed and freshened Blogs leave stale, ageing (and rarely updated) web sites for dead.

2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs love to stick together, creating networking 'heaven'. Just one link on your Blog could see visitors drop in from all over the place. Wow - visitors queueing to click your links; how powerful is that for an advertising and traffic generating system. Awesome.

3.YOUR CUSTOMERS WILL APPRECIATE REGULARLY HEARING FROM YOU: You see, Blogs today have this great 'comment' facility which means your people - your customers - can ask you questions and give you valuable feedback almost immediately. This is almost like a 'chat' system, and is quicker than email. Forget about having to manipulate your source codes, Blogs make this unnecessary. Blogs have an amazing comment system that allows your customers to immediately post feedbacks and queries. And that's what service on the net is all about today - quick responses, dependable advice and getting what you want, when you want. Now. And Blogs can do it.

4. PUMP UP YOUR ADSENSE PROFITS: If you're into Pay Per Click marketing, well Blogs are ideal for you. Then can stimulate even more regular traffic than your basic garden variety web site. Google AdSense, god bless 'em, even lets Blog owners show as many as three appropriate ads, and these must relate to your theme and content, on their Blog pages. It's Blogging marvelous!! Here's the key reason why your Blog should have a 'niche', a specific theme, a targeted audience. Take time to give some thought to this when you set up a Blog. What about AdSense? The more visitors - and they're likely only dropping in because of what you specifically offer - who click on your Blog's Adsense ads, the more income you can earn.

5. BLOGS ARE A DREAM FOR AFFILIATE MARKETERS: Like me, I just bet you are enrolled in more affiliate programs than you can count. The problem is how to continue to promote all of them. ANSWER - You can easily use Blog 'reviews'. Simply design each Blog entry around the particular affiliate program you want to focus on that day. Extol the virtues of the program, product, service or what-ever, give good advice about the PROs and the CONs (this objectivity impresses the hell out of potential buyers who are usually pleased with honesty) and include your affiliate link, almost as an after-thought. This is not hard-sell territory. This is the 'soft-sell' Most 21st century people run a mile from 'hard sellers' but they will take time to listen if they believe you are giving good, solid, valuable advice. Providing such good, valuable info encourages your people to come back for more. Hey, you don't even need to create an individual page for every affiliate program because Blogging makes this unnecessary. What a time saver!!

Whew. Blogs do get me a bit excited. And these tips are only the tip of the iceberg. I am sure you can be creative in the marketing use of your Blogs because they have enormous potential. Just check out the exponential growth of Blogs today and you'll see what I mean. If you want fresh Blog ideas, all you have to do is cruise through a few of them. Check out what the pros are doing and, do the same. Remember, imitation is the ultimate form of flattery.

Don't let anyone try to tell you that the bottom is falling out of web marketing. The awesome growth and popularity of Blogs shows that they could not be more wrong.

Happy Blogging!!

Contact horizonprm@iinet.net.au">Ross Storey with any feedback.

(Here's Some More Great Blogging Resources) [http://superblogpack.bonza.biz]

Ross Storey is an experienced public relations and marketing consultant who has been obsessed with web marketing, web design and the internet for more than a decade.

Become a ‘Super Blogger’ [http://superblogpack.bonza.biz]

Blog Biz for Beginners [http://blog.bonza.biz]

(Copyright © 2005 Ross Storey Please feel free to use this article, so long as you keep this resource box intact)

The How To of Google Adwords

Google Adwords is a pay-per-click service that is most likely the most successful key to advertising online. This service allows top placement on the first page of Google, and by doing so increases a websites traffic and business. Although one can achieve great success with Google Adwords, to the beginner, it can be quite confusing. So here are some simple steps to remember:

1.) First you will need to setup an account, this is just like setting up and e-mail address, the site simply asks for your information, and then you're ready to go.

2.) If you are signing up for the first time, Google might require you to setup a campaign right away. So, you will choose keyword targeted campaign. Then, you will need to name your campaign, this can be anything you want, since it is basically there just so you know which campaign is which.

3.) Next, all you do is choose your countries, most likely you will only want the English speaking countries.

4.) The next step is to simply write your ad. When writing your ad, remember that people will only purchase something if it relieves pain, or gives pleasure. People only want things that fix a problem, or promise to make them feel good. Keep these things in mind, when you write your ad.

5.) Next, it is time to choose your keywords. Most people think that the more hits for their keyword, the better. This is simply not true; you really want to pick keywords that only have up to 10,000 hits. This will lessen your competition and assure that the hits you are getting are specifically looking for your product, and are willing to buy.

6.) Finally, you need to set your daily budget, and be careful here, if you choose $5 a day, in 30 days, that is $150. So, you must make sure you can afford that. You also need to choose how much you are willing to pay per click...no more than 50 cents is advisable.

After following these simple steps, the novice should be able to run a successful Google Adwords campaign. The only bad thing about Google Adwords, is that it does cut into your profit. There is a new product out there than can eliminate these costs, and set you up with Google Adwords for free. To read a review on this product, Click Here! [http://allthingsreview.com/getgoogleadsfree.aspx]

Author writes reviews for many different products