Webmaster Tools From Google

One of the best webmaster tools available for free on the web is certainly provided by Google. Google provides many fantastic tools of which most webmasters are unaware. Worse still, some webmasters realize the tools exist but haven't investigated them. The ones who don't make the most of these Google webmaster tools are at a considerable disadvantage to those who do use them. The first step is to register for an account with Google. Once you've done that you need to open one of their Adwords accounts. You'll need the Adwords account in order to access the most powerful Google tools, so you should open one even if you don't foresee that you'll need to place any Adwords advertisements.

The general public knows that the search engine Google offers a free keyword suggestion tool to aid you in finding key words that relate to your business. Research in keywords is basic to almost every part of internet business. If you don't think about this part of internet marketing then you probably will not be successful. The keyword suggestion tool can be quickly located by doing a search for "Google keyword suggestion" and clicking to the Google page at the beginning of the search results.

Also next is their site analytics software that is a very powerful tool. You can track visitors to your site with this amazing tool; however you need an Adwords account for this. Data such as how they found you and whether they are turning into customers and/or prospective leads on your site can be gathered with this tool. The same kind of software from others can cost you hundreds of dollars and they are not half as user friendly and powerful. For any serious webmaster, this software is an absolute must.

The last software we address, but by no means the least important, is the suite of webmaster tools. These tools give you up-to-date information on any problems with your pages, the number of pages contained in your index, and a detailed compilation of every page on the internet that links to your pages. This list can help you establish why your page ranks well or poorly for search terms that you think are appropriate to your company. This fairly new addition to Google's software offerings is probably the most important software that google has ever released. It has been highly effective and I recommend it very strongly.

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How to Access Your Website Data in Google Webmaster Tools

Google webmaster tools can give you lots of useful information about your website and about relationship between Googlebot and your website. Read this article about the way how to access your website data in Google webmaster tools.

First, log in your Google webmaster tools account and click the "Add a site" button. The small form field will appear. Enter the URL of your website to this field and click "Continue" button.

In the next step you will need to prove that you have the right to access the data which google gathers about your domain. There are two ways how to confirm that you are the website owner - meta tag verification or verification using HTML file.

1. If you choose the first way, you will need to paste meta tag google-site-verification into your home page. This tag looks like this: meta name="google-site-verification" content="some-numbers-and-letters". This piece of HTML code must be added between the and head > tags in order to work properly.

2. If you choose the second way, you will be asked to download a HTML file and upload it to your domain. Then you will need to visit yourdomain.tld/downloaded-file.html in your browser.

No matter which of these ways you choose, when done you need either click the "verify" button to complete the process or "verify later" button for later verification. As soon as you finish this verification process, you will get immediate access to the Google webmaster tools and take advantage of all its features.

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Why the Best Thing You Can Do For Your Site is to Have a Google Webmasters Account

In terms of search engine optimization with the big "G", Google, what is better than to join their webmasters program. The big G is like the fundamental success story in which it provides sites exposure to possibly reach out to potential buyers from all over the web, but to do that you must learn from the big "G" it self.

What is Google Webmasters

The Google webmasters was originally developed to help webmasters like you and me to focus on and also work on what we want our sites to achieve in the search engines. Google created webmasters to easily guide webmasters on what they need to improve, and how they can fundamental rank better in the Google's search engine. The program provides your site in depth details of what Google spider bots are looking for in each individual site, and also notifies webmasters if there is any internal problems crawling your site. Remember the key is to have an error proof site that Google bots can easily index through your site or else it your sites' pages won't be indexed at all, and possibly won't even receive a page ranking. (Note: In order to have a page rank, a Google bot must index the page first, so getting as many top contenders pages indexed is really valuable) Not only does Google's webmaster program grant webmasters the ability to see what's the problem of their website, but they also provide tools in which you can see what are your top search queries that people are finding you and who is linking to your site.

Google Webmasters and Keywords Optimization

Keyword optimization is a mystery for most webmasters, however, it isn't anymore. In terms of looking what are your site's top queries, Google's webmasters also provides you information on what keywords you are potentially ranking in with probably the most useful tool of them all, What the Googlebot Sees. It provides you snippets of keywords as to what your site is most likely to be ranked on in the search engines. Remember that Google only pulls out keywords from all of your site's content, so if you see that the keywords are somewhat irrelevant from your site's main theme, you got to do some more work and focus on writing content revolving around keywords you want to rank on. The Googlebot's has two sources in order to describe which keywords your site will be ranked on, the keywords from your site's contents and the keywords from external links.

(External links means links outside of your site linking to you) You want to try to get both of the lists from your site's content and from links out side of your site to have keywords that support each other, and not the other way around. The more they validate each other, the more likely your site will be ranked on keywords that match your site's true theme. You can read more about how to find the best lists of keywords for your site to rank in, in our most recent post here.

The Google search engine was only developed to provide surfers the ability to surf sites that best fit the users' queries, and it will be that way. So in order to rank well, you must gather statistics from Google's webmasters tool and optimize for your site's main keywords all together with the essence of getting link backs. In a way, the more focused your site is, the more likely Google will lead your site to it's true potential with it's webmasters tool.

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Using Google AdWords For Internet Marketing Website Traffic

Are you looking for a way to bring in targeted website traffic? If so, then one excellent option is Google AdWords. This program is used by many people involved in internet marketing and is a great way that you can begin to drive the targeted traffic to your site that you need. Not sure what Google AdWords is and how it works? If not, keep reading for a closer look at the program and how it actually works to drive more traffic to your site.

Basically Google AdWords is a type of pay per click option that is offered by Google today. You pick out particular keywords that are relevant to your site and create ads with them. However, while some advertising campaigns can cost a lot of money without being effective, when you use this AdWords program by Google, you'll only have to pay when people click on your ads and end up at your page. This means that it is a very cost effective way to bring in new website traffic to your site.

When you decide to use Google Adwords for internet marketing purposes, creating the ad is extremely important. If you use the wrong wording, your ads probably won't work at all for you. It's important that you take a look at the competition for your ads as well; making sure that your ad gives a great first impression while being compelling as well. Choosing the right keywords is also imperative to a great ad.

Once you have a great ad, then you'll need to work on a good landing page as well if you really want to do something with the website traffic that your ads bring in. Otherwise you will have wasted your money if people don't like the landing page and merely click away before you get the time to collect their information. Having a landing page that is effective can actually effect how successful your ads are, so make sure you have a great landing site in place that will steer new visitors towards the goal of presenting them with the information you have for them as soon as you can.

After you have your ads written and you start using them, take some time to test your ads. This can be very important in internet marketing if you want to drive the most traffic to your website. See which ads may be getting the most clicks and use tools to see which ads and which keywords get the best response. This will allow you to target your ads in a way that will help you to increase your website traffic exponentially.

To your internet marketing success!

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Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer. www.OpeningADollarStore.com

Link Farms and Google Webmaster Guidelines

I believe that long-term success with search engine optimisation comes from using only ethical SEO techniques and following Google Webmaster Guidelines. However, one of the most challenging aspects of search engine optimisation is seeing so many websites not 'playing fair' and using unethical link schemes and so-called 'link farms'.

According to Google's Webmaster Guidelines, a site's ranking in Google search results is in part based upon analysis of other sites that link to the site in question. These links are commonly termed 'backlinks'. Google does not provide any information publicly about exactly how it assesses backlinks and how it uses this information to affect Google rankings.

The best way to build high quality backlinks is to focus on:

submitting your website to high-quality, recognised directories. At the very least, you should submit your site to 'DMOZ', which is part of the Open Directory Project. You should also seek out reputable directories that are related to your specific business area
creation of unique, high-quality content. Google's Webmaster Guidelines state, "The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it."

You have no doubt have gathered that building high-quality back links to a website can be a time consuming process. Given that there is intense competition among companies to rank highly in Google search listings, it is not surprising that many companies circumvent ethical link-building strategies and seek out 'quick fixes'. There are many companies that claim to be able to provide thousands of backlinks for your website (often for a significant fee). For example, here are some of the website listings from a Google search I have just performed for the keyword 'backlinks':

"Get over 1000 one way backlinks to boost your website rankings!"
"Buy up to 100000 verified backlinkss"
"Get 10000 verified forum backlinks now"
"10 Million Links to your Website - Increase Website traffic"

Recently, I launched a new website on behalf of an events company. I found it particularly frustrating that, after spending considerable time and effort building up a relatively small number of legitimate backlinks, I discovered that the top four websites in the Google search results for an important keyword all had tens of thousands of backlinks.

Closer investigation revealed that the vast majority of these had no relevance whatsoever to their business and were clearly from unethical link-building companies. Following their backlinks led to a large number of suspiciously named websites of very similar names (albeit with subtle differences between names), filled with links back to their websites (as well the websites of many other different types of company).

The big question is 'will they get away with it'?

On one side, it is clear that Google disapproves of such schemes and can take measures to severely damage the rankings of any website found to be participating in such schemes. The Google Webmaster Guidelines state, "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or 'bad neighbourhoods' on the web, as your own ranking may be affected adversely by those links."

"Some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results."

On the other side, the companies using unethical link building are still being ranked highly in today's search engine results. Perhaps their rankings are more to do with other aspects of their online business and maybe Google is already fully aware of the unethical practices being followed.

I believe that, while unethical link building could give your business some short-term advantages, you are also putting your business at significant risk in the longer term. Over time, Google will continue to get smarter about such schemes. Successful link building is more about the quality and relevance of backlinks than the number of backlinks. In words from Google's Webmaster Guidelines, "Creating good content pays off".

If you're keen to create a level playing field, you can report your offending competitors to Google. If you believe that another site is abusing Google's quality guidelines, then you report that site at: https://www.google.com/webmasters/tools/spamreport.

In conclusion, don't get disillusioned when facing online competitors that have accrued tens of thousands of backlinks through unethical link building. Instead, focus on high quality, highly relevant link building. You've always got the option of reporting offending sites to Google. If you keep to ethical search engine optimisation techniques you'll know with confidence that you'll never be reported or face having your search rankings lowered dramatically.

About the author

Dr Mark Heath has more than 20 years of experience in developing a range of businesses, and is co-founder of the UK -based web optimisation company http://www.cambridgeshire-seo.com.

To view more of Mark's articles, containing hints and tips on web optimisation and search engine optimisation, visit his blog at http://www.cambridgeshire-seo.com/blog.

How to Use Google AdWords to Find a Profitable Market

The coolest feature about AdWords is that you can actually use this traffic source to tell you if your market is going to give you enough visitor flow to make a good profit. In this article I want to show you exactly how to make this happen.

Secret #1:

You must first realize that a lot of those keyword tools that you can get access to and buy are wrong.

I am not trying to cut them down, but you need to know that they are external sources that try and guess the best they can at what keyword volume is.

They do a great job at what they do, but they are external tools! So don't bet your financial future on the fact that some external keyword tool is telling you a market is a gold mine.

Use them as a gauge to point you in the right direction.

Secret #2:

When you find a market that looks good and that the tools tell you has good traffic - test it in AdWords. Use this site to tell you for sure what the traffic is!

Then drive the visitors to an affiliate program to see if any of them actually buy from you. If they do and you get a good amount of visitors coming your way - you'll know that it works and can move to product creation.

But make sure you don't just look at a market and hope it works or use your "feelings". It does not take long to test it using AdWords the right way! Do this and you will be in better shape and find a great market.

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