Three (3) Ways Google Will Help With SEO

Getting your website on to the first page of Google search results, is a difficult task. Thankfully, Google provides tools and guidance to improve your chances of SERP success. Utilized properly, the dependable resources found within your Google account, will provide valuable information; that saves time, money and frustration.

As you can imagine, your first step will be to create a Google Account. This is accomplished by visiting the Google homepage, and selecting "Sign in"; located in the top right-hand corner of the webpage. Create and verify your account. Once your account is established, you will have access to some of the most powerful tools; available for webmasters and website owners.

A Google Profile is an excellent way to introduce yourself to Google. Take some time to accurately complete the Profile information, that Google has requested (Google Account Settings --> Profile). Be certain to make consistent use of your established keywords and optimized text. Moreover, your Google profile gives you an opportunity to add your website link, and create powerful inbound links your Twitter, Facebook, Linkedin or YouTube accounts. Google Webmaster Tools, allows you submit your Sitemap to Google; telling them important details about your webpages. This may include: which ones are the most valuable, and how often they change. Furthermore, webmasters can also let Google know how they would like the URLs indexed; to appear. As you know, this important detail must remain consistent; throughout your linking and optimization campaign. Taking much of the guesswork out of website analysis, Google Webmaster Tools provides webmasters/website owners with detailed reports; about the visibility of their webpages in the Google index. Detailed reports indicate how Google crawls and indexes your website/webpages; and relays specific problems the search engine is having accessing it. Furthermore, Google provides a dependable overview of your website; and offers solutions for problems it discovers. Perhaps most importantly though, Google will help you determine your link and query traffic, by providing comprehensive data about internal and external links; to your website. Google provides answers to which search words, terms and phrases are driving traffic to your website, and displays exactly how users are arriving there. Google Analytics is a free, enterprise-class web analytic solution offered by Google. This remarkable software, provides detailed insight into your website traffic and overall marketing effectiveness. Google Analytics can be used to track visitors from all referrers, including search engines, display advertising, pay-per-click networks and email marketing. As such, the product is aimed primarily at marketers; as opposed to webmasters and technologists.

Taking the time to explore the benefits of the many tools Google freely provides, will greatly increase your chances of search engine optimization success. Google makes it difficult to appear on page one, but not impossible. I recommend that you follow the guidelines they set out, and pay close attention to what they are telling you; in detailed reports and other collected data. If you can consistently give Google what they want, they will happily give you what you want.

10 Best Free SEO Tools

They are efficient assistants for webmasters in analyzing and evaluating websites, and can help them improve rankings in Alexa. We provide ten great SEO tools for optimizing traffic and ranks for webmasters.

According to the survey results, 60% of website accessing amount is made through search services (search engine) and over 90% of web users only click on the first search result. If your website appears at the top of the results list, it would be much more likely to attract accessing of users. This shows the importance of optimizing websites in order that search services find it easily - which is known as the term SEO (Search Engine Optimization). If this phase is done correctly and perfectly, SEO can help you increase both the number of users and site traffic.

SEO is the work which required much effort and time. Although the market has advanced tools with high prices, but there are also totally free tools that can help you (webmasters), save effort.

1. Google Webmaster Tools:

Google always provide their real fans with totally free but worthwhile applications and Google Webmaster Tools is one of them. This is an online service (account required) that provides a detailed report about the "visibility" of your website in Google, such as the state index, broken link, site accessing queries and many features which help webmasters improve the visibility for websites in search engines like robots.txt setting and sitemap. It can even check malware and speed of access to your website.

2. Google Analytics:

Another tool from Google that almost all current webmasters know: Google Analytics (GA). GA is a tool for monitoring and analyzing website. In this case, GA requires you to embed a script into your web page - only webmasters can do this. For a valuable achievement, GA supply the statistics of website accessing, it helps you analyze important aspects of website content and users so as to have the appropriate strategy.

Two free tools from Google show you how Google look at your website as well as how to take advantage of this number-one search service.

3. Yahoo Site Explorer:

Creating links is an important part of improving rankings. There are a number of link analysis tools such as Link Diagnosis, Link Assistant and Backlink Watch. However, there are no tools which can work as efficiently as Yahoo's Site Explorer, it not only find links referring to your website but also make an order list by their importance.

In addition to link analysis, Site Explorer has a feature to help you improve SEO ability for Yahoo's which is similar to Google Webmaster Tools.

4. Microsoft IIS SEO Toolkit

This SEO Tool is a big one of the giant corporation Microsoft. This tool is only installed on the IIS 7 Web server, but you can use it to analyze any remote site (no web server running on IIS 7 is required and it can work with Apache web server running on Linux).

IIS SEO Toolkit consists of the Site Analysis, Robots Exclusion, Sitemaps and Site Indexes that allows you to analyze detailed website and offer suggestions, robot and sitemap editing tools. With the Toolkit, you can make your website content much friendlier with other search services.

5. Sitemap Generator AuditMyPC:

To climb up to the first page of search engine, your site should become familiar to services like Google search engine. An important method for this is to create a sitemap to your website and show itself to search services.

There are many tools to create site map, of which the AuditPC Sitemap Generator is probably the best: it is an online service which can run in the browser (Java required) and an unlimited number of Web pages.

6. SEO Toolbar:

The additional libraries for Firefox provides a complete SEO kit on a toolbar, including the rank test (Google PR, Alexa Rank), website and keyword analysis, competition website comparison and many other useful features.

Google also has a similar tool for users of Google Chrome browser: Site SEO Tools extension. This open Chrome Library gives you general information about the SEO of the website in a window.

7. Yahoo YSlow:

This is in addition plug-in to of Firefox integrating with the Firebug tool. YSlow analyzes web pages and information in the web page elements and offers recommendations to improve speed as well as providing tools for speed analysis like JSLint or Smush.it.

8. Xenu Link Sleuth:

This small application runs on all versions of Windows (desktop environment, not server environment). It is well designed and easy to use, it has the ability to quickly detect broken links (error 404) in your website. Therefore, Xenu provides you much useful information to help you in search engine marketing.

9. SocialMention:

This online services search in blogs and small blogs, forums, question-answer pages, social networks, calendar events and news to calculate information related to your brand or keywords you enter.

10. Website Grader:

This online service measures website marketing performance. It gives a score based on information such as website traffic, SEO, website popularity in social networks and other technical parameters. It also offers basic tips to improve web promotion.

Here is a quote from an expert: "... SEO cannot bring immediate results. It can take months or even years to put a website in high rankings in search services. People who want to do SEO job should be patient and interested, they have to explore new techniques and earn knowledge to succeed. "

How To Build Your List For Free Using Google Adwords

There are numerous ways you can go about building your list, but in my opinion using Google Adwords, and indeed other pay-per-click sites, is one of the best ways of building a highly targeted list of responsive subscribers. Not only that, but if done correctly, you can effectively build your list for free, as I will demonstrate in the remainder of this article.

I own numerous websites in a variety of niches, and have successfully built up large lists of subscribers for a lot of these sites. A large percentage of these subscribers have come from Google Adwords alone, and best of all it's hardly cost me anything at all.

It all comes down to one thing - Backend Commissions.

Here's what you need to do:

1. Find targeted, but relatively cheap keywords you can use to advertise your site on Google Adwords (less than $0.40 per click). The lower the better, and as any Adwords expert will tell you, you should start off by bidding low to be placed in the top 5-10 results in the pay-per-click results, and concentrate on maximising your click-thru rate with a compelling headline and compelling sales copy, to obtain a higher position without having to increase your cost-per-click.

2. Create an opt-in page and send the traffic you receive to this page. This site has to be compelling enough for the visitors you receive to fill out the opt-in form to subscribe to your list. You should offer a free report and/or bonus to get as many visitors to subscribe as possible.

3. Here's the crucial part. On your thank you page that your visitors are sent to after they have filled-in your form, you should place links to either your own product, or to a quality affiliate product that you can earn commissions from.

This is a highly effective way of earning backend commissions and effectively recouping your advertising costs, if you have a good offer. You'd be surprised at just how many people purchase from this thank you page. In my experience a typical response rate is often anywhere between 2% and 10%, and for certain sites I've received a 30% success rate, so in some instances I have actually made more money from sales than I actually paid out in pay-per-click advertising. Therefore, I'm effectively building my list for free, and earning small profits along the way.

If you think about it, it's not surprising people take you up on your offer because they have already trusted you enough to leave their name and email address with you, so why wouldn't they take you up on your offer?

One thing I will say though is that the product or offer that you place on your thank you page must be affordable (I would say $47 or less) otherwise you may find that none of your opt-in subscribers take you up on your offer. Look at it objectively and ask yourself whether you'd be tempted to purchase the offer if it was someone else's site, and you were the one that had just opted in.

In addition to using your thank you page as a way of recouping your advertising costs, another good way of achieving this goal is by giving away free reports or ebooks to your opt-in subscribers which contain your affiliate links. This provides another way of earning backend commissions, and although, in my experience, not quite as profitable as the thank you page method, can still deliver the occasional sale, which all helps to cover your pay-per-click advertising costs.

To sum up then, if you're building your list, make sure that you are fully utilising your thank you page as a way of earning commissions. If done correctly, you can successfully recoup your Adwords costs, or indeed those costs that arise from any other forms of promotion, and build your list for free. As I have hopefully demonstrated, this thank you page can be a very profitable page of your website, but unfortunately most people simply don't take advantage of this space and leave it blank, or just provide basic instructions for completing the opt-in process. I've been guilty of this myself in the past, but I now make sure that I have a way of receiving backend commissions on the thank you page of all of my niche websites.

Admittedly, there are some niches where the high cost-per-click means that it is very hard to recoup your advertising costs completely from backend commissions, but even so, you can still claw back some of your costs by using the methods I've discussed in this article.

Driving Targeted Traffic to Your Site Using Google AdWords

Any internet marketer recognizes the importance of driving targeted traffic to a website in view that the success of a website doesn't depend on the site itself. Your website idea may be good, but without using the correct strategy to generate traffic to your website, you will not be attracting sufficient traffic in order to be successful in generating enough income in order for your site to be self sustained.

There are many ways that you can attract traffic to your websites. Examples of these methods include article marketing, forum marketing, search engine marketing and etc. One of the most effective tools that you can consider is Google AdWords.

So, what are the benefits of using Google AdWords? One of the major benefits is that your traffic volume is more stable compared to if you were to rely only on search engine traffic. Search engine traffic is more vulnerable, there is no doubt about it. You have to keep building quality back links to your website in order to maintain the search engine ranking positions of your website. Unlike search engine marketing, using Google AdWords ensures that you receive continuous streams of highly targeted traffic.

Other than the continuous streams of traffic, you are given the options where and when your ads are to be shown. For example, if you would like to attract more visitors to your website from country A, you are allowed to do so.

Though there are many advantages of using Google AdWords as a way to attract immediate traffic to your website, the learning curve of the system is quite deep and may cost you a lot of monies if you do not understand how the system works.

Creating Backlinks Using Google AdWords

The key to building a successful business online is to generate as much traffic as you can in the shortest possible time. There are a lot of websites out there that have excellent design and well crafted content but generates poor traffic, which leads to the ultimate demise of their business.

Building an interesting and a highly creative website is just the beginning of your quest to success, everything else relies on how you promote your website in such a way that clients and customers will know about your site, find it, and keep coming back to it. Even when you have the best website in the world, if you do not have a consistent flow of traffic coming to it, all your work and all your efforts will be worthless.

There are several website owners out there that feel extremely frustrated because all their efforts of setting up a great looking website with the most interesting content in the planet do not produce any results - they do not get the ROI of traffic and return contrary to their expectations. So if you are planning to penetrate the online marketing industry, it is strongly recommended that you know how to get a steady stream of traffic to your site.

The very first thing that you need to do is to fully understand and grasp the whole idea of search engine optimization or SEO. You need to have the necessary skills as well that will help you improve your search engine rankings and make your website very easy to find in major search engines such as Google.

How Backlinks Affect Your Rankings

Almost all websites in the internet compete to get the highest possible rank in the Google search engine results. One way to do this is to feed your website as much backlinks from other sources as possible, this is because Google uses backlinks to determine the importance of your website - the website that has more backlinks are deemed more important and relevant hence given the first spot in the Google search engine results.

A website that has a lot of incoming links from other websites is considered a very popular site, which is why Google will love it. However, getting backlinks is not as easy as you think and it definitely cannot be done overnight.

Google AdWords has a special tool just for generating backlinks. Although that is one effective way to generate inbound links to your website, there are other ways that you can do aside from using Google AdWords that will also help you improve your website's rankings - submitting backlinks to Social Bookmarking sites, regularly producing quality content, using relevant keywords and phrases (with the help of the Google AdWords keyword search tool), blogging and submitting articles to online article directories.