Monday, January 23, 2012

How to Turn $1 Into $5 Using Google AdWords the Right Way


You may not know this, but you can turn your Google AdWords advertising into a profitable bank machine if you know what you are doing and how to use it. In this article I want to show you exactly how I turn $1 into $5 using Google AdWords.

Secret #1:

The first thing you have to realize is that buying traffic from Google is not an expense that you budget like gas for your car. It is an investment that should give you a huge return.

Most people are so worried that they spent $1000 on AdWords that they are trying to figure out ways to get the cost down to $700 so they can make $300 more in profit.

Secret #2:

You have to realize that if you spend $1000 in AdWords advertising and made $3000 in new sales you have made a 300% return on your investment. So instead of trying to figure out how you can grind out an extra $300 and keep growing your sales, why not figure out how you can spend $2000 in Google to get $6000 back in new sales?

Secret #3:

You have to understand that you want volume and not just high net profit numbers. Sure saving $300 will be good and add to your bottom line, but it will cost you a fortune in lost income by playing that way. So make sure you are focused on finding as many ways as you can to turn your $1 dollar bills into $5 dollar bills using AdWords.



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Free Google Website Tools Webmasters Should Know About


If you have a website, there are a number of free tools available for webmasters through Google that are absolutely indispensable in helping you increase your website's visibility and traffic. The Google search engine is one of the most popularly used search tools on the Internet. You can find these tools by going to Google.com and then clicking on business Ranking high in the results for keyword phrases that relate to your products or service is going to increase your traffic and increase your sales. Google provides a number of free tools that help you see exactly how well your website is doing and show you what you need to improve, what pages are not ranking and what is working for you.

Though Google offers a number of different tools for a small fee, for the purposes of this article, we will focus on Google Webmaster Tools. This free service let's you know a number of pieces of valuable information about your website. First, you have to verify that you own the site by adding a specified meta tag to the header of your home page or upload an HTML file. Once you do this, you will be better equipped to optimize your site.

Google Webmaster Tools: Diagnostics

Googlebot is the web crawler that searches the Internet to find relevant pages that match up with the search terms people enter on Google's search engine. The diagnostics section focuses on what Googlebot comes up with when it crawls your site as well as your site's mechanics.

Web Crawl-This shows you if there are any errors or problems that Googlebot encounters when it crawls your site.

Content Analysis-Problems with your site's meta tags, meta titles and descriptive information will show up here.

Mobile Crawl-Problems and errors on pages designed for mobile phone viewing are found here.

Google Webmaster Tools: Statistics

This set of tools focuses on the traffic that is coming to your site and how it is getting there.

Top Search Queries - Find out which keyword terms people are using that generate your site in the results list, the percentage of clicks you got when pages from your site were shown, and what number on the list pages of your site appear in the Google search engine.

Crawl Stats-this shows you a bar graph of how your pages are faring in PageRank as rated when crawled by Google's Googlebot. They are shown as ranking high, medium, low or not yet assigned.

Subscriber Stats-If you have subscriber feeds like RSS or Atom available on your site, this will show you how many subscribers you have to those feeds.

What Googlebot Sees-this shows you what phrases and content are used in external links to your site. It helps if these phrases are related to the content, products and services on your site to help generate the appropriate traffic.

Index Stats-this tool lets you see what pages have links to your site and how your pages are indexed by Google.

Google Webmaster Tools: Links

Pages with External Links-Here you will see which pages on your website have inbound links coming from other websites.

Pages with Internal Links-here you can find out which of your pages have links pointing to them from other pages on your site.

Sitelinks-This shows you which of your links may appear directly in Google's search results.

Google Webmaster Tools: Tools

There are a number of other tools that you can utilize free of charge as well. For example, you can submit a site map with all the pages on your site to expedite the process of including every page in your site on Google's search engine. You can also:

Analyze robots.txt

Generate robots.txt

Set Geographic Target

Enhanced Image Search

Manage Site Verification

Set Crawl Rate

Set Preferred Domain

Remove URLs

Before you invest in any pricey ranking tools or analytic software, check out what Google has to offer for free!



Madison Lockwood is a customer relations associate for ApolloHosting.com. She brings years of experience as a small business consultant to helping prospective clients understand the ways in which a website may benefit them both personally and professionally. Apollo Hosting provides website hosting [http://www.apollohosting.com], ecommerce hosting [http://www.apollohosting.com/e-commerce], vps hosting, and web design services to a wide range of customers. Established in 1999, Apollo prides itself on the highest levels of customer support.




Why Most People Fail at Using Google AdWords


The biggest problem with using Google AdWords is the fact that most people fail at it. Most people can't get traffic & a lot of the people who do get traffic can't seem to get it to convert to leads & sales. In this article I want to show you the reasons people fail and how you can avoid these.

Reason #1 For Failure:

Underestimate their markets. This is the biggest problem that people have with using AdWords. Most people think they can just load up their campaigns and the traffic will start flowing.

That is a great idea, but the problem is that you potentially could have 20 other people who are trying to get visitors from the same keywords as you are. So you have to make sure you do proper market research and make sure you know how much you can spend on a per click basis before you launch your campaign.

Reason #2 For Failure:

Getting traffic to your site that does not convert to buyers. This is almost worse then getting no visitors as it cost you money to get people to your site who don't buy. A lot of times you can drive thousands of visitors to your site and never see a sale.

What you need to realize is that smaller and slower is better when you are starting out. So start out with the low traffic keywords that are very qualified & make them profitable first.

Once you're making a profit on those keywords - then expand out to the bigger ones that give you more traffic.



Discover the secret "Traffic Snowball System" Jason Nyback used to drive over 1,175,000 new visitors to his tiny websites & how you can to - Click Here Now to get access to this free video that reveals all.

To discover proof of how you can drive thousands of visitors to your website using this insider "Can't Miss" system - Click Here Now.