How to Use Google AdWords to Move Prospects Along the Sales Process

Did you know that 80% of the people who inquire about a product or service usually end up buying from a different company than the one they initially went to first? This fact is important because it says something about how people buy, and that they usually go through a sales process first before buying anything.

And this is no different online. You have to move your buyer through a cycle before expecting to close them on a sale. Even those buyers who buy impulsively go through a cycle of some sort - you just don't see it. All you see is that they came from nowhere to purchasing your product.

So when advertising on Google AdWords, you have to do the same thing. You have to move your buyer through a process in order to maximize the probability of them buying your product.

Let's take a look at 4 steps of the Google AdWords sales process below and see how you can integrate them into your AdWords campaign.

STEP 1: Know the objective of your campaign

So what do you want your prospects to do? Do you want them to buy now, or do you want them to signup for your free offer? Even before they clicked on your ad they were involved in a decision making buying process, so when they reach your ad, do you want them to buy - or learn more?

This step is important because not all buyers are the same. And they aren't the same because you and other businesses in your niche have trained your buyers to behave a certain way when it comes to buying the products in your niche. This is where market research comes into play and before you make your prospect do anything, you should already know their buying behavior in relation to the kind of products that you sell.

STEP 2: Selecting keywords

If this isn't the most crucial step then I don't know what is. When creating your AdWords campaign, the kind of keywords that you pick can make or break a sale. At this step, you have to put yourself into the shoes of your buyers and think about the keywords they would use to find your listing.

The majority of the keywords you select at this step will be broad - since most buyers typically aren't looking for you, they're looking for a solution to their problem. So almost any relevant person or business will do. But you want to turn their "any relevant person or business" into YOU being the person that can solve their wants and needs.

But you should know that the more broad keywords you select, the more hits you will get from people not looking to buy anything. Not only are these people not looking to buy anything, more than likely they're not looking to buy anything anytime soon.

What you want to go for here in this step of the process is laser targeted keywords that serious people are typing in. There won't be alot of these keywords, but they will almost always convert better and cost less than broad keywords.

STEP #3: Have a good ad

I could probably go on and on about this mistake but I won't. You should already know the importance of having a good ad that intices people to click and visit your website. Without a good ad, you won't get much clicks, and Google may even penalize you too for not having a relevant ad.

Without a high performing ad, you will have an ad that gets a lot of impressions and not a lot of clicks. With this combination, you will get a low click-through rate. If you have a very low click-through rate, your AdWords ad will be place to the bottom of the list of similar ad - simply because it has been proven to not perform as well as others. So if you want to see immediate effect in your bottom line, improve your ad. It's well worth it.

STEP 4: Make your landing page good

When users click on your ad, they should reach a page that describes exactly what you stated. Depending on how you run your business, this page should be very informative and related to what they're searching about - no matter if you use a "pre-sell page", a "squeeze page", or lead them to your product page.

A good landing page also plays a part in your overall quality score within your AdWords account, so you should take having a good landing page more seriously also. It's fine to test multiple landing pages also, but you want one that is most profitable for you, and that ranks well in terms of what Google considers to be a good ad.

Be sure to implement these 4 steps when creating or modifying your AdWords campaign.

FOR MORE INFO: Learn google adwords techniques you can use to increase your website revenue simply and easily. To learn more, visit the following website for more details: Google Adwords Primer

Top 5 Most Valuable Google Marketing Tools

Google has become the most dominant search engine that almost every webmaster or web owners devote all their attention to with the ultimate aim to get their website to rank on the #1 page in an organic search. Seems a tough task but did you know Google offers help along the way?

Yes, help in sense of their FREE marketing tools available at your disposal but more often than not is looked over or ignored by many since it's been offered free! These useful marketing tools can make your website or blog promotions easier and more profitable. Lets snap up this marketing tools now as I run through the top 5 most valuable marketing tools Google has to offer.

1. Google Analytics

Perhaps the premier marketing tool offered, Google Analytics gives you a daily snapshot of your website. Google Analytics analyzes your traffic, where it comes from and how it interacts with your site. This vital information allows you to create targeted ROI driven marketing campaigns which in-turn can increase your site's conversion rate.

2. Google Sitemaps

A Sitemap is a list of pages on your website. Google Sitemaps lets you furnish Google additional information of your web pages and URL's that might not be discovered by Google's normal crawling process. Information such as how often pages on your site changes, last modified date of each pages and relative importance of each pages on your site are very useful information to Google that can help them crawl your site better.

3. Google Alerts

Get email notifications on topics or stories that you are monitoring with Google Alerts. It also helps you in keeping current on a competitor or industry.

4. Google Groups

As social networking fast becoming an important aspect of website or blog promotion, Google Groups offers the platform. You can manage your contact lists efficiently to make your marketing activity easy and precise!

5. Google Docs

Google Docs is a full featured online writing editor which allows you to create and share your work online. Your files are stored securely online so you can edit your work anytime and from anywhere. It also lets your publish your content directly to your blog.

How to Use Latent Semantic Indexing Technology Principles to Improve Search Engine Ranking: Part 2

Google is continuously updating its algorithms to provide searchers with useful, relevant and fresh information. Every time it updates its algorithms, savvy internet marketers are always at the top of search engine, because these webmasters always follow Google quality guidelines. They work based on the core and fundamental principles of the search engine.

Unlike savvy webmasters, lazy webmasters are always chasing the holes of the search engine. They implement different techniques to cheat the search engine. But, as search engine, especially Google is becoming smarter and smarter from time to time, Google uses different techniques to identify cheaters.

Evidence suggest that, Google is using LSI in its algorithm to provide its searchers with relevant and useful information, identify poor content websites, identify duplicate content and examine link profile.

Let's see how Google uses latent semantic indexing:

1. Provide searchers with relevant and useful information;

Latest semantic indexing allows a search engine to determine a relevancy of a page not only with its search query, but also with the context of the search query. In other words, LSI helps search engine to retrieve data based on the context of the search query. There fore, it is important to design your website with LSI in mind.

Several webmasters use automatic content generation software to create articles which are centered on specific keywords. These articles simply created to cheat search engine. Search engine line Google uses latent semantic indexing technology to identify articles created using automatic content generation tools. LSI uses the context of the content to examine its relevancy and usefulness.

3. Identify duplicate content

One of the quality guidelines of Google is to avoid similar pages created across different domains or sub domains. Search engine employ latent semantic indexing technology principles to filter out duplicate pages.

4. Examine link profile

Search engine use link popularity as a major factor to rank web pages. Several Webmasters has long been using different software tools to increase the popularity of their websites, consequently spamming the search engine to deliver irrelevant information. To fight link spamming, search engines use Latent semantic Indexing to identify link spamming by examining the link profile.

There fore, it is important to correctly build links to your website. That is, you have to vary the anchor text of your website. You should not only use the main keywords of your website, but mix with semantically identical words. You should build links to your website in a natural way. Building links semantic in mind will help you boost your ranking.

How to optimize Your Web Site with LSI in Mind

As Google is giving weight to Latent Semantic Indexing, it is important to optimize your website LSI technology in mind. Search engine understand the theme of a website through Latent semantic Indexing technology.

Here are some tips to use :

1.keyword research analysis should incorporate using latent semantic technology principles;

2.Boost Theme of your website by creating content around the main keyword and semantically related words;

3.Search engines use LSI technology to examine your link profile. There fore, you should build links in a natural way, Vary anchor text of your URL;

4.Exchange links only with industry related websites. At the same time you should not exchange links with bad neighborhood.

Summary

Undeniable sources prove that search engines like Google are using latent semantic indexing in their algorithm to provide searchers with useful, fresh and relevant information. Therefore, it is important to optimize your website with LSI in mind.

9 Free Webmaster Tools You Can Fall In Love With

Webmasters and developers don't need a whole lot of money to spend on tools in order to work efficiently and be productive. Here is a list of free tools that help me run my everyday webmaster chores.

Notepad++

Dreamweaver and such designing tools might have become very advanced in the recent years but I am still far from satisfied with them. I prefer to do the coding with a simple text editor and be in total control of the code and not end up with unnecessarily long code. Recently I discovered Notepad++ which has the few bells and whistles that are desired by hard core programmers such as code highlighting, Regular Expression Search/Replace support, capability to extend functionality with plugins and nice depository of contributed ones. Worth your attention.

Filezilla

If you are like me and don't use WYSIWYG editors to do your HTML/CSS designs then you are probably need or are already using a standalone FTP client to upload/download files to and from your server. Filezilla is a free tool that I have been using for some time and has not failed me. New version 3 has lots of new features, if you are FTPing stuff often maybe you should check it out.

Xampp

XAMPP is an apache server distribution that integrates php, mysql, phpmyadmin and a bunch of other great open source projects into an easy installation. It can be used on production servers to host one's sites but I mostly use it locally to code and test my html/css/php projects. Its easier to develop locally because there is no need to upload files on servers everytime, and only upload when your project is complete. It can be installed on Windows/Linux and lots of other platforms and if you are serious about developing you should get it installed in your computer and start playing with it.

Google Analytics

Google analytics is a free website statistics package that anyone can easily integrate into their website in a few minutes. Analytics once installed on your website it gathers data and presents you with reports about which sites your visitors come from, what country they live in, how long they stayed on your site, which pages were more popular and a whole lot of reports that you will likely not need another statistics package for you site. Those statistics are vital to the progress of any site in order to understand a site's audience and find things that might need to be improved. You can create as many analytics accounts as you like (unlimited number of sites) as long as your total pageviews don't exceed the monthly allowance of 5 million.

Firefox

Mozilla Firefox is not only a great browser to surf with. Firefox was build with extensibility in mind and has given developers a way to extent its functionality with add-ons. Add-ons can enhance the capabilities of Firefox and enhance the browsing experience. There is a whole lot of add-ons in the Mozilla repository that can help you with task such as bookmarking, searching, social interaction, developing, news reading, downloading to name just a few categories. Some of the following favorite tools of mine are actually Mozilla Add-ons. Its definitely worth your attention.

SeoQuake

Seoquake is a Mozilla add-on that was created with the SEO professionals in mind. It will help you gather important statistics about a website or web page with the touch of a button. Such statistics include PageRank, indexed pages, Google backlinks, Cached date etc. One can also extend it/configure it to gather other important statistics from online services not already included in it.

Firebug

Firebug is yet another Mozilla Add-on; a webmaster tool that can help you understand and debug your javascripts. It has so many bells and whistles that I am thinking of devoting a whole article on it. I will just mention the features that I use myself; Inspecting and editing HTML and CSS on the fly, debugging and running javascript on the fly, monitor network activity but there are many others. Here is a video tutorial I recently found that will help you get started with firebug debugging

Gimp

Gimp is an open source image manipulation package that can help you with photo retouching, image composition, format conversion and animations among other things. Its not likely to replace adobe photoshop any time soon but its a free alternative that has found many followers and through its plugin architecture promises to built the only image manipulation tool you will ever need. Some of its features are presented in a way of a presentation but nothing can convince you better than to actually install it and try it on your own.

The Google Suite of Webmaster Tools

When I first started promoting websites almost nine years ago (2001), there was a lot more guesswork that had to be done by webmasters to figure out what Google expected for a website to rank favorably in search results. Google has evolved over the years, continually increasing interaction with its webmaster audience and giving progressively clearer instructions on how to rank well for targeted search terms. Google has also become more open in seeking feedback from the webmaster community and its search audience in general. In addition increasing the dialog between Google and its users, Google has created a suite of products that are very useful for accomplishing tasks that cover the full spectrum of website promotion, including getting your site indexed by Google, tracking traffic to your site from all sources, promoting products, and optimizing your content to achieve higher traffic and higher conversions.

Setting up a Google Account
To access the Google tools, you'll need to set up a Google Account. There are a few different ways to set up an account with Google, including signing up directly to access any of Google's webmaster tools described below. To set up a general Google account, all you need is an email address. Although you could manage your access to the various Google tools using different accounts, it makes sense to keep everything together under one account.

If you don't have any form of an existing account (such as Gmail, Picasa, iGoogle) with Google, you can go to their Accounts page and set one up. You simply enter your email address and a password to get started. After you've submitted your account information to Google, they will send you a verification email with a link that you need to follow to verify that you own the email address you used to set up the account.

Google Analytics
Google Analytics allows webmasters to monitor traffic patterns on their websites. Setting up your website with Analytics is normally very simple. You sign up for an Analytics account, insert a tracking code into your website header, and watch the stats start rolling in.

Google Webmasters
Google Webmasters serves a few purposes. It is a community for webmasters to learn what Google expects from their websites in order for them to receive high search rankings. It's also a way for webmasters and Google to communicate regarding their relationship. Webmasters can submit sitemaps to Google to help with indexing their sites. They can also configure settings to give Google recommendations on how to index their sites. Google provides through their Webmasters tool helpful information regarding links it recognizes pointing to a webmasters website. The Webmasters tool also provides information about keyword searches for which the webmaster's site ranks highly and clickthrough stats related to those high ranking keyword terms.

Google Sitemaps
Google Sitemaps provides a way for webmasters to help Google index their sites correctly. You may have noticed when doing searches on Google that there are some results that show up on the results page, but when you click on the link to visit the site, the page doesn't have the same information as was presented in the search results. Sometimes the page is gone altogether. Why does this happen? Because Google has the ominous task of trying to index billions of web pages, keeping their contents as fresh as possible. Obviously they're not perfect. They need help from website owners.
Sitemaps is Google's way of asking for help indexing your site, which in turn helps your site. In the control panel for Sitemaps, Google suggests that submitting a map of your website will "...tell Google about pages on your site we might not otherwise discover." Sitemaps has been integrated with the Webmasters setup, so you can submit your site's map by logging in to your Webmasters account.

Google Base
Google Base is a handy tool for websites that sell products. Webmasters can create product feeds representing what they have available in their online store, and submit those feeds to Google Base. Google displays the products to people who use its product search module, and oftentimes products listed in Google Base are included with regular web searches. Using Google Base is just one more way store owners can get their products in front of potential customers.

Google Website Optimizer
Google Website Optimizer is an analytical tool that webmasters can use to determine the best way of presenting content to their visitors. Using Website Optimizer, a webmaster can run experiments to see which version of a page is more successful at accomplishing a goal such as generating a lead , a sale, or some other action.

Conclusion
Google's tools have made it increasingly easier for website owners and webmasters to understand what is required of their websites in order to achieve success along the most dominant search engine. Understanding and using these tools will certainly benefit your SEO and overall website promotion goals.