Tuesday, November 29, 2011

Internet Marketing Tax Guide

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How to Use Google Adwords For Online Marketing


Google AdWords is the world's most popular PPC advertising model. Google AdWords customers

usually bid far less per click on the content network than they bid for Google Searcher

clicks, since the perception is that clicks from content pages are worth less than clicks

from the Google Search page. Google AdWords software, services & ebooks to help you

maximize your return-on-investment by maximizing the click through ratio, and minimizing

the cost-per-click of your Google AdWords ads. AdWords is Google's flagship advertising

product and main source of revenue.

Advertising

Advertising costs are only accrued when users click on your adverts. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. This has allowed organizations that otherwise would not have the advertising skills to reach a global, online audience. Through testing and measuring, you should be able find the sweet

spot where you are most effectively reaching your advertising goals.

Campaigns

Site targeting campaigns are mainly designed for branding purposes, as the ROI will almost

always be considerably lower than a traditional content-targeted campaign. Also, remember

to use basic common sense when setting up your campaigns -How would someone search for your

product or service. Google Adwords is always making changes that can negatively affect

their campaigns, actually they are DESTROYING campaigns.

Budget

Advertise your business on Google No matter what your budget, you can display your ads on

Google and our advertising network. You can, for instance, set a daily budget of five

dollars and a maximum cost of ten cents for each click on your ad. An account requires a

$5 minimum deposit, and you set your own daily budget. You can control your budget and you

only pay for clicks.

With Google AdWords you can reach people when they are actively looking for your products

and services. If your goal is to build visibility on search engines quickly, then Google

AdWords is an essential option to explore. It is worthwhile for anyone to open a Google

AdWords account and experiment with how paid listings may help drive traffic to a site, or

use the service as a keyword research tool.



Barry Perkins

[http://cbsecret.com]

For more information on this article go to:

[http://11log.com]




Is My Website Automatically Indexed on Google?


So you've finally got your website up, its all designed and you're waiting for the Google crawler to come along. Its now two weeks later and your site isn't indexed? You ask yourself is my website automatically indexed in Google?

There are several ways to help get your site indexed in Google.

The first option is to firstly use a 'pinging' service. What this does is to let the search engines know that your site exist and to visit it next time it goes crawling (although this can never be guaranteed).

Another option is to create an XML sitemap. If you do not know how to do this, there are many free tools online to help you create one. A sitemap file is usually stored in the root folder of your homepage and can be named whatever you like, however most people just leave it as sitemap.xml. The next step for a sitemap file is to submit it using a Google Webmaster Tools. You will also be able to monitor if your pages have been crawled and indexed.

Social bookmarking is another way to get your site crawled and indexed quickly. The most popular sites are updated every few minutes with fresh content and search engine spiders absolutely love them so it is definitely worth bookmarking your pages.

Article directories such as Ezine Articles similarly to the point mentioned above are crawled every few minutes as it has very good credibility and authority. It is always worth submitting as many quality articles as you possibly can with a link back to your site to try and get it automatically indexed.

RSS feeds are an additional feature you can implement. If you do not know how to do this, then just like a XML sitemap, there are plenty of tools to help you do this, IceRocket have a great RSS builder which is free. Once you create an inventory of your pages, you can submit this to several directories.

If after all the above methods have been implemented, you may want to look at your robots.txt file as this may be blocking the spiders from crawling your site or you may have other issues. Rest assured, there are many people that claim that they can get a site indexed in hours, however it can take weeks so one needs to be patient.

So in essence, if you have a brand new website that has no backlinks, no sitemap and nobody knows about your site, then it will be very unlikely that your site will automatically be indexed in Google. The best way is to get backlinks so these links can be followed and then eventually to your site. Most of the methods above try to cover this point. Good luck.



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How to Use Google AdWords Effectively - Without Losing Money!


Are you frustrated when you use AdWords? Are you losing money every time you try? Then stop wasting your time and money. You have just found the solution to your problem. This article will explain how to make money using Google AdWords.

Google AdWords is a system which allows you to drive targeted traffic to a website. The costs of AdWords are calculated on a pay-per-click (PPC) system. You simply bid on your adverts against other advertisers.

But why is it so easy to lose money on AdWords?

Many people dive straight into an advertising campaign without first thoroughly researching their keywords, and crucially, their competitors.

Be Specific

If you're selling facial exfoliation products on your website you need to make sure your keywords are related.  Settings up ad AdWords campaign using keywords such as "beauty treatments", or "facial treatments" are too vague and will not target your niche audience.

Your niche audience is: people looking specifically for facial exfoliation. I know what you're thinking; facial exfoliation is a body treatment. You're quite right, it is. But having just typed into Google "body treatments" there are thousands upon thousands of websites, products, guides and recommendations with anything from body wraps to aromatherapy massages.

Out of the entire body treatments market your niche of facial exfoliation is very specific and of a much smaller group of people. Why pay for thousands of people to click on your advert, when maybe only 10% of those people are actually interested in your specific products?

Set a budget

AdWords has a very clever feature which allows you to set a daily budget. Now, you may have $100 to spend on advertising, but don't blow this all in one day, the market changes daily due to many influences. If your budget is $100 try setting a daily budget of $3.60. That way your campaign will last for a month (28 days).

Another way to keep costs low is to look at how much your cost-per-click is. Research your keywords and your competitors. A keyword of body treatments may well cost $1-5 per click, whereas a specific keyword of "facial exfoliation" may only cost $0.20. With a daily budget of $3.60 you could get 18 clicks per day, that's 500 clicks in a single month!



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My First Website - Using Google Services


Every webmaster is using at least one of many Google services. This is because Google is the most important web search engine and like it or nor you can not do anything on the web without taking Google into account. Google search engine is popular because it returns highly relevant search results. It is not so easy to select relevant pages among millions of websites where spam is present on every step. Consequently this also means that it is not so easy to create pages that will appear on the top of search results. This is a very important fact for internet marketers which depend on traffic. And one of the most important sources of free traffic is Google search engine.

Google provides many services, most of them are free. It is up to you which of them you will use, however, some of them are almost indispensable.

Google web search

This is the basic service that you can use to search for anything, to make money or just to have fun. Using Google is not an option, it is a must. There is simply no alternative. Yahoo and Bing try to compete with Google but they are still light years away.

Google Webmasters Tools

This service shows what Google search engine knows about your websites. Here you can add sitemaps, check for broken urls, page loading times, used keywords, links and much more. To use this tool you need to verify ownership of the website you would like to check and then you can see how it performs in the eyes of crawlers and search engine.

Google Analytics

This tool is used to monitor visitors, their properties, source and other stuff related to the performance of the website. Here you can also monitor the number of daily visitors, where they come from, how long they stay on the page, what they are searching for, etc.

Google AdSense

This service can be used to make money with any website. You simply put few lines of code on the page, This code will show Google ads and whenever somebody clicks on them you will be paid. Usually you will get few cents for each click but in some cases you may get even few dollars for one single slick.

Google AdWords

With this service you can advertise your website. You can choose to display ads with search results or on user pages where the ads will appear as AdSense ads. Of course, this service is not free. You have to pay when users click on your ads. It can be anything from few cents to few ten dollars in highly competing market niches.



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Local Marketing Using Google Adwords


In my last article, I went over some basic information about what pay-per-click advertising is and what it can do for you. In this article I will start to go into some specifics on how to increase your you traffic with quality people that are in your target audience.

Effective keywords are the secret to effective pay-per-click advertising. At the risk of a really bad pun, good keywords are the key to your success. A good keyword tool can help you make correct decisions about what keywords to choose. If you are reading this article, then like me you are looking for a free solution to this. One such program is Good Keywords. This piece of software will allow you to, among other things, enter a keyword or key phrase(a series of keywords) and the software will find out how many times they have been searched in the last month, and what other keywords are being searched for in the same category.

In other publications about using Google Adwords you can find out how to get to the tops of some lists by targeting a lesser used keyword. I am going to show you how to get to the top of the list and target only those people you are interested in. This will save you a lot of money, and will increase your CTR(Click Through Rate) and conversion rate drastically if implemented correctly.

Lets say your company makes custom office furniture in Pittsburgh, PA. You use your Good Keywords tool and find that the key phrase office furniture was searched around 179,157 time last month through Overture. You can multiply this number by about 8 for Google. You find that the key phrase custom office furniture was only searched around 712 times. By targeting your specific geographic region you can take advantage the key phrase office funiture without the fear of pumping a lot of money into competing with thousands of companies.

By going back to Good Keywords and entering the key phrase office furniture Pittsburgh we can find out that it was searched 88 times last month. That seems like a small number having looked at the 179,157 there was for office furniture, but these 88 are alot less competitive a market and they are your specific audience.

In the next article I will show you how to take the key phrase we selected and start a Google Adwords campaign to target it. Later in this series we will also focus on how to target geographic specific publications. We will also be going over the specifics of the Adwords interface and how to use it to manage your campaigns.



Wesley Wood

Wilmington NC Web Design

Wesley Wood is a small business owner and web developer in Wilmington, NC. Wesley has been running ThomasWebDesign, a Wilmington NC web design company, since 2003. Since 2003 he has provided web design services for corporations, retailers, real estate offices, and the U.S. government. ThomasWebDesign is a full service web design, and content creator.