Thursday, December 1, 2011

Getting More Website Traffic - How to Use Google AdWords Image Ads to Get More Visitors to Your Site


When it comes to getting more visitors to your site and making more money online you are going to have to make sure you focus on what is working. That is why I want to show you right now how you cause use Google AdWords image ads to get more visitors to your site and make more money from those ads.

Step #1 - You have to make sure you understand how they work!

When it comes to using image ads, you are basically using banner ads on the Google Content Network to get more visitors to your site. What happens is you load up your banners and they go out to all the sites on the Content Network that are related to your niche market.

Step #2 - You have to make sure you start using them right away.

You have to realize that very few marketers use image advertising right now as they don't know that it works! You have to make sure you get in and start using this source right away so you can take advantage of it before it gets over saturated with other marketers trying to do the same things as you. If you can get in and start figuring out how to use this source in your niche market now, you can master image advertising and then you will be able to block out a lot of the new competitors who try and come behind you and use this source.

So make sure you start using it right away so you can take full advantage of this source in your niche market.



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How to Use Google AdWords Effectively


Google AdWords will provide you precise targeted advertising which ultimately maximizes your online presence, saves you unnecessary and lost time in experimentation's and trial and error approaches, and since you are saving time and effort, Google AdWords is saving you money as well. With the right preparation and execution, starting your online business using Google AdWords can be likened to cultivating a garden of expensive plants and flowers that will eventually make some of the most expensive produce that you can convert into cash, but of course, just like planting and cultivating, the planning and execution of a Google AdWords campaign may take time and some effort but if you just follow them to a T, then rest assured your efforts will show its golden fruition sooner than you think.

One has to understand that, using Google AdWords as your main weapon in your ad campaign, your goal is to get the lowest cost per click (CPC) which is a trick in itself since the most popular keywords are being bid on by most likely some of the biggest companies there (especially those items that are also being sold by multinationals such as electronic items and gadgets, appliances, general commodities such as bread, sugar, coffee, tea, etc., and the others) and what you have to do is look for other keywords or keyword phrases that people may use in lieu of the more popular keywords since these command only a small bid price. The second Google AdWords will also help you get the best quality of clicks meaning those clicks that turn into conversion (sales) and leads.

If you are just starting and you do not yet feel comfortable with Google AdWords, try a few campaigns first and monitor them religiously by using the Google Analytics which was made to partner with AdWords to provide you the necessary tools in order to make sure that your Google AdWords campaign is running smoothly and as it should be. Also, since you are to set your own daily budget, it would be a good idea to peg it at a relatively low daily budget in the beginning until you are already at ease with using Google AdWords, and you can start with ten to fifteen dollars a day until you are able to fully fine-tune your way into the Google AdWords world.

You may also set your maximum bid at this point and this is a bit tricky since bidding too high makes your cost per click too costly and you may end up losing your daily budget fast but if you bid too low, then you may not get the number of clicks that you need in order to generate the sales that you want. At this juncture, it will really be trial and error in the meantime until you get the most number of quality clicks that you can for your budget.



What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. http://www.jasonnyback.com/ezine




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How to Make Sure You Don't Go Broke Using Google AdWords


One of the biggest problems with Google AdWords is the fact that if you don't know what you are doing you can easily and quickly lose a lot of money! That is exactly why I want to show you right now how to avoid going broke using Google AdWords.

Secret #1:

The first thing you have to do is make sure you are tracking everything you do. Here are the things you want to track.

#1 - Which keywords are making you sales: If you track this then over time you will be able to see which terms are profitable and which are not. That way you can cut out the bad ones and keep running ads on the good ones.

Most people don't do this and end up going broke!

#2 - Optin rate to your landing page: You want to make sure you know exactly how many people are opting in to your landing page and becoming a lead. That way you can test different versions of your landing page to increase your conversions.

The higher your conversion rate means your profits should increase as well.

#3 - Conversions to sales: This is very important as well. You want to know exactly how many people are buying compared to how many are coming to your site.

Secret #2:

The next thing you want to do is make sure you start out small and get the above numbers to work in your favor. Once they start working for you and you start to see consistency and profit, then you can ramp up your campaign and make more money.



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Website Optimization With Google Webmaster Tools


One of the more valuable tools available to webmasters today is Google Webmaster Tools. This free set of tools offered by Google, provides webmasters with all the tools they need to optimize their website for search engines, report errors encountered on your site, and help in marketing their website.

How to Get Started

The first thing you will need to get started is an account with Google. If you have a Gmail account then you already have an account. Otherwise, you can just sign up for a Google Account on their website. With your new account in place, you can log in to the Webmaster Tools site and start to configure a website to track.

Before Google can show you tracking information, you need to verify ownership of the site. There is a wizard on the Webmaster Tools site that walks you through the process of verifying ownership. Among several different verification methods, one simple way is to download a simple HTML file and then upload this to the root directory for your website. This will have a unique file name that looks something like google07ed25be517f5f23.html. Use an FTP client such as FileZilla to upload this small file to your server and your verification is complete. It may take as long as 24 hours before you see tracking information show up in Webmaster Tools.

Search Queries

This page contains a list of actual search queries run on the Google search engine where your site appeared in the results. This important report will tell you how many times your result was displayed for the query (impressions) as well as how many times users clicked on your result (click throughs).

This is really the holy grail of organic search engine marketing. Having unique and good quality content on your site will attract lots of visitors and backlinks. The more backlinks you get to your page, the higher your page will rank. And when your page ranks higher, it appears nearer the top of the search results for the relevant terms contained on your web page.

Links to Your Site Page

This report shows you all of the backlinks to your website. These are the backlinks to your site according to Google. Every search engine uses a different algorithm to determine how many backlinks to your site exist. Google is famous for rejecting a large amount of backlinks if they feel that the links were paid for or traded just for the purpose of improving page rank.

Keywords

The keywords report really gives a webmaster keen insight into the way that Google views your website. It will tell you which keywords predominate all of the content pages on your website. Additionally, you can view a detailed report which tells you which content pages have the strongest ranking for each keyword. For each page, you will see how many times the keyword occurs on each page.

Internal Links

The Internal Links gives you a summary of how pages are linked internally. Internal links are links from one page to another within the same website. Google uses these types of links to determine the relative importance of pages within a site. These type of links cannot be used to improve the page rank of a webpage, just to indicate how important the webmaster values them relative to other pages.

Malware

Occasionally, a website gets hacked by nefarious individuals. It is your responsibility as a webmaster to make sure that hackers are stopped, or at the very least, any malware placed on your site is removed quickly. The Malware report will display a list of pages with possible malware. You should check this report regularly to make sure your site is clean.

Crawl Errors

The Crawl Errors report displays errors that the Google spider encountered while attempting to read web pages on your site. This page is important for identifying errors on your site. Sometimes, the errors on this page will be as simple as a timeout issue meaning the page took too long to load. If you see any Server Errors

Crawl Stats

The Crawl Statistics report gives you some useful graphs showing you how often the Google spider visited your site. For popular sites, the spider will visit every day. Google has a very powerful search spider that doesn't have problems visiting hundreds of millions of sites each day. You can incorporate a sitemap into your site to indicate to the Google spider how content on your site should be indexed.

HTML Suggestions

The HTML Suggestions report contains a list of issues that could affect your search engine rankings. Webmasters should heed this report well, because all of the information here is specifically tailored to help your site rank better. This will not only help your search engine ranking with Google, but with all other search engines as well.

It provides information such as "Duplicate meta description" and "Short Meta Description". Webmasters should also make use of the W3C Validation Service which will check your HTML and CSS for any non-standard markup or errors which may cause problems with search engines. Search spiders like clean and standardized markup which is well-formed.

Sitemaps

Sitemaps are XML files that contain the URLs of all content on a website that should be crawled and indexed by a search engine. Not only do they list all of the possible URLs, but they also include information such as when the file was last modified, how often you expect the web page to be changed and a priority that indicates the importance of the page within the entire site.

Webmaster Tools will tell you how many of the URLs from the Sitemap have been submitted and also how many have been included in the index (Google search engine). If there are any errors with the site map, these will be displayed as well.

Crawler Access

Using the crawler access function, you can view and test your robots.txt file (which excludes certain content from search engines). There is also a tool to generate a new robots.txt file using user-defined exclusion rules. Another important tool is the Remove URL feature which allows a webmaster to request that a page be forcibly removed from the Google search engine.

Sitelinks

If your site is deemed worthy enough, Google will generate site links underneath the normal search result. These are links to sub-areas within your site that are very popular with users. Because these links are automatically generated, you cannot define your own site links, but you can request that site links be removed if the algorithm Google uses erroneously chooses sub-areas you don't wish to be displayed to users in the search results.

Conclusion

When using Google Webmaster Tools, make sure to read the help documentation carefully. It will provide you with a lot more detailed information on how to optimize your website for both the search engines and your visitors. There is a wealth of information that is crucial to your understanding of running a website and more importantly, promoting your business.



Ken is the founder of Orvado Technologies, a San Diego Web Design company building custom web apps using search engine optimization and intuitive user interfaces.




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The Particular Strength Of Search Engine Marketing Techniques Using Google AdWords


In order to efficiently work with the internet to advertise your products you must have a comprehension of web marketing tactics, internet optimisation together with Google AdWords.

The net is a very valuable marketing tool. This permits prospective buyers around the globe to become familiar with your products or services. Finding out how search engines like Google function will also carry out a serious role of the success or failure of your respective web marketing strategy. The online world can introduce your products and services to a new world-wide crowd, but you're not the only one utilizing it as a good marketing tool. Millions of people depend upon the net to play an important position within their advertising plan. With such competition with regard to the awareness of the consumers, you must learn to allow your web-site jump out if you're to be successful.

There are numerous of practical approaches designed to ensure you get your website straight into the faces of individuals surfing the net. A number of people utilize written text on their own website which is loaded with several different keywords and phrases. If somebody searches for data, products types one of the key phrases on their search box, the site that has those keywords and phrases will appear on the search engine results page. Anybody exploring the world wide web can then examine your website. This method could bring in many individuals towards your web page and additionally increase your website's position throughout various search engines.

Web engines like Google can also be used as advertising resources. Websites can easily try to enhance their positions on search engine result pages through working with a variety of methods. Quite a few companies pay out some sort of charge to have their websites come out on or even near the top of search engine result pages. This is known as paid placement. A further typical selling method is known as contextual promoting. With contextual advertisement, ads are brought about to a website which has a very much the same focus. In the event the makes a specialty of pure ingredients, as soon as somebody views the internet site your advertisement regarding organic agriculture could pop-up. When someone tries to follow the advertisement they're taken to your own internet site. One another advertising tool used to endorse websites is paid inclusion. Through this design webmasters pay engines like Google a charge to ensure the website shows up on a certain number of search engine results.

Used effectively search engine marketing, SEO along with Google AdWords can easily target traffic to your web site. The job for the web marketer is making the particular product to generally be way too brilliant to refuse.



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