How to Use Google Ads Effectively For Copywriting

The Googles AdWords selection process has stumped most new online content writers and website owners at one time or another. Google AdWords are the advertisements that appear on the edge of the search listings on Google. They are pink and green and are ads from sponsors. When working properly and set up right, they can bring a lot of traffic to your site. However, when you do not fully understand how to use Google ads effectively for copywriting, they will not bring the desired responses you are looking for.

The reason that a lot of advertisements get rejected from Google AdWords is because the system that siphons through all the ads is very picky and has very particular length requirements.

There are two factors that will determine whether your ads will be accepted or not include:

1. Find the right keywords so that you will be spending your money on targeted hits instead of wasting money on random hits that may or may not work.

2. Write your ads so that they are small, clear and are direct. Make sure that they are concise and make sense.

One of the reasons so many people struggle when writing ads for Google, is because unlike other copywriting work you have to be able to create a three to four length word space that describes your business or company and makes sense at the same time.

In most copywriting jobs, you only have to be concerned with incorporating keywords, and that is a lot easier than writing Google AdWords. Don't feel too discouraged if your first few attempts fail. Even the best of professional copywriters have been tripped up by Google AdWords. If you are looking for a few good tips that can help your ads get into some of the top positions and keep your conversation rate low, here are some ideas:

o Make sure your headline expresses either the benefit to a consumer going to your site or what the consumer can expect to gain from going to your site.

o Try incorporating certain benefits with features on your website, make the consumer want to go to there.

Keep in mind that it will take time to write effective AdWords for Google. Keep trying and you will be able to create effective ads and gain website traffic.

Saman Rashid is an experienced writer.She has been writing articles and web copies since 3 years.To contact her, kindly visit http://www.mscopywriters.com

How to Use Google AdWords to Generate Massive Network Marketing Leads

Using pay per click (PPC) advertising on Google AdWords can be a fantastic way to generate tons of leads for your network marketing opportunity. It can also cost you a small fortune if you do not know what to do. Here are some tips to help make AdWords your lead generating machine.

Never advertise or lead with your opportunity.

Huh? You are probably thinking that unless you send people to your replicated company website, you will never get anyone to join your opportunity and, after all, people should want to hear about our great products and compensation plan.

Well here is the cold, hard truth: people do not care one bit about your opportunity, mostly because they do not know you, so why would they join you in a business? Also, and this is a biggie, Google frowns upon ads that link to replicated websites, even if you are using a redirect with your own domain name. So what do you advertise and where do you send people who click on your links?

To answer this question, you must first understand who your prospects are:

Your best prospects are network marketers.

Why is this? The main reason is because they are already sold on the idea of MLM network marketing.

Look at this example: suppose you sell Cadillacs. Two people show up at your dealership: one does not know what kind of car to buy, or whether to buy at all, but the other already drives a Cadillac, loves the car, and is thinking about replacing it with a new one.

Who is the better prospect? Obviously the person who is already sold on Cadillacs.

So what does this have to do with PPC advertising?

You use Google adwords to build a list of network marketers and then develop a relationship with that list, and then market to your list. To do this you offer free information regarding the problems and needs of network marketers.

You should be familiar with these if you are in the business: how to market, advertise, generate leads, follow up with prospects, and so on. There are many hot topics in the MLM industry. Your information can be an ebook, an email series, or a video series.

Send visitors to a squeeze page.

This is most important. Your PPC ads let people know you have a solution for them and sends them to a squeeze page (also known as a lead capture page) where visitors have to give you their name and email address to receive your great content.

This page should be kept simple, with a headline and bullet points that clearly point out the benefits to your visitor of getting your free content right now.

One step further: the funded proposal.

To take this to a higher level, you would create an information product that you could sell for a low price, say 20 to 30 dollars. The free stuff you offer people in your ads and squeeze page would actually be a small sample of your product.

This serves two purposes:

1. Money earned from selling your product will offset your up front advertising costs.

2. It lets you know who the serious buyers are.

The important issue here is to build a list of current, active network marketers. Develop a relationship with them and sooner or later, some will join your opportunity.

One more tip:

Keep a close eye on your keywords and filter out the ones that are not producing. Too many people waste money on clicks from keywords that do not produce the desired result, which in this case is opting in on your squeeze page to receive your free information.

Using pay per click advertising on Google AdWords can be an expensive proposition, but done correctly, you can generate a massive amount of leads for your network marketing opportunity and offset the costs of acquiring these leads by using a funded proposal.

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How to Use Google AdWords

Internet marketing promotions seems to be similar to weight loss diet programs. There seem to be many options available but most of them don't work. Out of the list of options that work and one of the most used ones is Google AdWords.

This is called the pay per click method of advertising. Anyone is able to easily incorporate this method into their online marketing plan. One of the most important points to remember is that when placing an ad you need to keep your target audience in mind. That includes making sure that you write the ads in the language that your target audience speaks. If you are using English, then don't advertise in countries that do not have a large English speaking population.

Always test two new ads at the same time. This is commonly known as an A/B split test. This method allows you to test which ad performs the best by ascertaining the click through ratio.

Continue to use the ad that has the best performance and cancel the one that performed badly. You then write up a new ad and test it alongside the one that performed the best in the previous exercise. Continuing with this process leads to the creation of the most powerful ad.

It is very important in internet marketing promotions to include your keywords in your ads. Online ads are relatively short so it is not easy to include too many keywords and still have the ad make sense. If you are able to fit 3 or 4 keywords into your ad then you are doing very well.

Ensure that you are using the same keywords that you are using in your web site description. The reason this works is because the keywords that are typed into a search engine show up in bold in the search results. Studies have shown that ads with bolded keywords in them will be clicked more often.

Be sure to include in your ad what service or product you can provide for your customer. The problem is that you only have very limited space to play with. It is easiest to keep it simple and to use only a few words. As a good example use the words 'get thin' if you are offering people a weight loss program.

On the other hand, if you are trying to help people make money then just put 'make more money'. You can see that these simple phrases are economical in terms of using up space but still inform people of what you are offering.

Use attention grabbing words such as: new, proven, discover, how to etc. Use words that encourage the customer to take action. Do ensure though that the words you are using truly fit the content of your site. Search engines such as Google might consider it spam otherwise.

As a final word of advice remove stop words from you ad. These are words such as: a, an, it, in, on, and, but, if and more. You need to ensure that every word you use in your ad helps you to persuade the customer to click through.

With these and other internet marketing promotion tips at your disposal you are sure to see an increase in the amount of traffic that visits your site as well as an increasing customer base.

A former college dropout, Andrew Rondeau transformed himself from a petrol pump attendant earning just $4 an hour, to a highly successful Manager and Internet Marketer.

Discover how you can maximize your website profits in minimum time. Check Andrew's site and free products and services. Rush over to: http://www.webuildyourblog.com/

Thousands have used the free advice, products and services and gone on to make their living via the Internet.

Index Your New Pages Quickly By Using Google Sitemaps

Index your new Pages Quickly by using Google sitemaps

Google has provided many powerful tools for web masters. Some of them are Google analytics, Google sitemaps, Google alerts, Google trends.

Google analytics: Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site.

Google sitemaps: Google sitemaps helps your site to be indexed by Google easily. This tool can also be used to diagnose any problems while crawling your site.

Google alerts: Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Google Trends: Google Trends allow you to compare the searches.

In this Article we will discuss about Google sitemaps.

Sitemap is an xml file which stores the Urls of all the pages of your website. If you can create a sitemap for your website and submit to Google then all your pages will be quickly indexed. Any new pages created can also be indexed quickly by using sitemaps.

Before submitting a sitemap to Google , user has to pass authentication. I.e. he has to verify himself as the owner of the website. Google allows two methods of verification. One is placing a custom Meta tag provided by the Google to be Placed on the root page of your website. Other is adding a new html page to your website.

After verifying your site you can see the below statistics for your site

o Http errors

o Not Found Pages

o Urls Not followed

o Unreachable Urls

o Urls time Out

If you don't have much knowledge of xml and its syntax you can even submit a simple text file containing the urls of all the pages in the web site. Single url per single page is allowed in one single line.

Example of the text file

http://www.dummysite.com/page1

Http: //www.dummysite.com/page2

The advantages of using Google sitemaps are:

One can know whether his site is successfully index in Google.

One can also identify the potential problems in crawling his website.

One can quickly index new pages by submitting updated site maps to Google.

Google sitemaps is a great tool for the webmasters in getting their site indexed with Google easily and quickly.

Parveen Kumar Devatha

Seo Expert for the last 4 years working on google linking algorithms.

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