How to Increase Your Profits From Using Google AdWords

How to Increase Your Profits From Using Google AdWords - In 48 hours or less.

The key to getting the best results from your AdWords campaign, is learning how to bid strategically. Strategic bidding is simply identifying how much your keywords cost in comparison to how much money they bring in.

Once you've done this, you can start adjusting your bids to maximize your profits. Complete each step to see immediate results.

**advanced strategies available below.

Step 1: Track Your Conversions

To help determine the value of your keywords, I suggest setting up conversion tracking. Conversion tracking is a free tool provided by Google AdWords that tells you how many clicks on your ads resulted in a sale.

Take note that online traffic fluctuates from day-to-day. In my experience it is best to wait one to two weeks after enabling conversion tracking to analyze your statistics.

Step 2: Evaluate Your Conversions

Once you've gathered enough data, you'll be able to evaluate how profitable your keywords are with their current cost-per-click (CPC) bids. This information will allow you to adjust your bidding accordingly.

For example, if your keyword has a high conversion rate and a low CPC, you should consider raising the maximum CPC. This tactic can improve the keyword ranking, giving your ads more exposure and increase your profits.

However, if you find keywords converting poorly at a high CPC, you should reduce its maximum CPC. The money you save on these keywords can be spent on high converting keywords. This will reduce your cost and increase your profits.

Step 3: Understand Conversion Cost vs. Quality score

Before changing your bids and budgets, make sure your ad quality isn't the problem. Your Quality Score is determined by how well your keywords, ad text, and landing pages relate to each other.

The higher your keyword's score, the lower the price you pay for each click (your actual cost-per-click) and better ad positioning. If your ads and keywords are not performing well, maybe a quality-related change will have more effect than changing your bids.

Step 4: Allocate your budget according to performance

Once you have the right information regarding your ads, it's time to decide on the appropriate budgets for each campaign. Make a list of your products or services and then allocate funds to each campaign based on profitability.

If you want certain keywords to receive more traffic, make sure they're in campaigns that are funded well. I suggest building separate campaigns for your most profitable keywords. These campaigns will generate the most sales.

Bonus Tip:

Your profits depend on the goals your campaign.

Write down a weekly goal for each campaign. Specific goals will help you work strategically to track your performance, and make the necessary changes to get the results you want. Here are some typical goals to focus on:

A. "I want to get more clicks for less money."

B. "I want to increase my sales."

C."I want to increase my Site Placements."

D."I want to increase my sign-ups."

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4 Techniques That Will Help in Using Google AdWords

To use Google AdWords in your advertising I should first explain Google AdWords and its role in advertising on the internet.

What is Google AdWords?
AdWords is Google's main advertising product and main source of revenue it was estimated to have generated $21 billion in 2008. AdWords offers pay-per-click (PPC) or CPC as it is sometime referred.

The advertising on Google can be site-targeted advertising for both text and banner ads. The advertising can be local, national, and international. Google's text advertisements are short and concise consisting of one title line and two content text lines.

How can marketers use AdWords to develop an affective ad?
Google is an "automated auction platform." A marketer writes his ad and chooses relevant keywords. Relevant keywords are searches or queries that the consumer enters into the search boxes in Google. These searches or queries can consist of 1 to 3 or even more word phrases that the consumers are searching.

A Sample Ad:
Tuesdays Are For The Beach.
Make It Your New Office.
Learn How From The Best.

Once these ads are set up in Google AdWords, called campaigns, a consumer enters a search based on those keywords the marketer entered. Top ads will appear to the consumer under sponsored links on the right side of the web page. If the consumer chooses an ad, he clicks on the link and will be navigated back to the marketer's site.

As a marketer he understands the difference between Organic and Sponsored links and there significance.

Organic listings is and area on the left side where the "publishers" create pages of content. This area is highly competitive and is considered by Google as the "meat of the content of the internet."

Sponsored links or listings were advertisers bypass the heavy competitive organic and keywords and capitalize on the traffic.

The big advantage to advertising on Google:
Before Google, the traditional form of advertising you paid for the impression first regardless if anyone purchases a single product. For example, newspaper or magazines an advertiser would pay tremendous amount of money for that spot.

Google AdWords created an auction platform whereby the advertiser only paid when the consumer clicks on his ad eliminating the cost for impression. Therefore, the advertising is free until the consumer makes the decision to visit the site.

What is Pay Per Click or Cost Per Click?
Google does not charge the advertisers to put the ad on the Google AdWords platform. However, Google will charge every time the ad is click upon.

4 Techniques that will help you in using Google AdWords
Google will allow advertisers who have the best ads to move in front of other advertisers regardless of ad spend dollars. This is important to know. Google mission is to provide the consumer the best experience while searching.

Google allows this form of business because Google knows that if the searchers have a good experience searching the ad he will click on the ad more frequently. This consistency with the consumer allows Google to charge the advertiser more money. Remember Google's model Cost per Click is designed to charge that advertiser every time a consumer clicks on the ad.

Providing the best balance between CPC and quality of advertising will allow the advertiser to get better positioning on the first page, which is where all the money is generated.

The quality score is also used by Google to set the minimum amounts or bids for an advertiser's keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and how transparent the business is.

These four techniques may seem obvious and easy to initiate. However, it is these four seemly easy techniques are the most difficult to master. If these four techniques are not followed, the advertiser maybe kicked off Google AdWords.

5 Reasons Why You Should Be Using Google AdWords

Websites thrive on traffic. Business websites need customers. Blogs need consumers to read them and subscribe.

As a website owner, you'll probably spending a large portion of your time driving traffic to you website. There are several ways to bring traffic. You can optimize pages for the search engines. You can write articles and submit them. You can use social networking to build relationships on the internet.

One very important method of driving traffic is Google AdWords. AdWords has one important difference from all the other methods mentioned. AdWords costs money. You design an ad for your website, and then Google places your ad on their search engine results, in the paid or sponsored links section. You pay Google every time someone clicks your ad.

However, AdWords has advantages that offset the costs. Why should you use Google AdWords to drive traffic? What are the arguments for AdWords?

1) Google AdWords will start sending your website traffic immediately.

It takes time for a website to rank high enough to appear on organic search results. It takes time to write articles and submit them. It takes time to build a social network. All the other methods of driving traffic require an investment of time. These alternatives require hours of work to establish, and then may take weeks or months to show results.

AdWords will start sending traffic to your website today. As soon as you create a campaign and an ad, you can begin getting traffic.

2) Google will help you every step of the way.

Google makes a significant portion of their revenue from AdWords ads. Google makes money by you participating in AdWords and wants you to succeed. Google publishes user guides, blogs and other information to make using AdWords as easy as possible.

3) AdWords provides the information about your campaign that you need to succeed.

AdWords provides keyword research tools so you know what consumers are searching for. AdWords helps you evaluate your campaign after it is created. AdWords supplies you with the impressions, click through rates and costs of you campaign. It informs you of the Quality Score for your ads, on a scale of 1 to 10. It offers advice on how to improve the Quality Score.

4) You can control the cost of AdWords with the proper strategy.

Knowing how to obtain a good Quality Score for your ad can reduce your cost per click. A well optimized campaign can deliver traffic for just a few cents per click. The Free AdWords Strategy Guide describes step by step how to optimize your ads.

5) Anyone can obtain the top ad positions.

AdWords values quality over price. AdWords doesn't simply award the highest ad position to the highest bidder. The ad quality score is the primary factor in ad positions. That means you can advertise in highly competitive markets, using a good Quality Score to beat out other advertisers who are simply spending more. The Free AdWords Strategy Guide reveals exactly how to get a good Quality Score.

Are you over paying for your AdWords campaigns? Have you experienced any of the following problems using Google AdWords?

High cost to maintain your AdWords campaign Poor quality score affecting your bids Low Click Through Rate for your ads Minimum bid for your keywords is too high Landing pages that don't convert

Top 2 Tips on How to Use Google Keywords to Get Massive Traffic to Your Landing Page

There are two ways to win in online marketing and online businesses. One is to create a fantastic product that gives value to consumers. Another is to get enough traffic to get to your website or your landing page that contains your sales copy. Getting the traffic is the harder part, as it requires a deep knowledge on how search engine works. Here are the top 2 tips on how to use Google keywords to get massive traffic to your website or sales page.

Tip #1:
Get your landing page ranked high on Google search results. Sounds easy, but it entails a lot of hard work. The tip here is to get as many quality back links from your friends' sites, forums and blogs to your sales copy web page as possible.

One example is writing articles for EzineArticles. You can then include a link back to your landing page, where visitors will get to read your sales copy and decide if they will buy your products.

Another optimization technique is to put the right and correct keywords in your landing page. Make sure that you research on the best and most suitable keywords that will get enough searches from online visitors, without too much competition from similar websites. Put your keywords in your content, title and header tags.

Tip #2:
Use pay per click advertising with Google AdWords. Write a short sales copy to get people to click on it, but also ensure that you do not spend too much initially by limiting your spending cap with Google AdWords.

Your pay per click ad will check the search keywords from online visitors. If there is a match, your ad will appear. If visitors click on it, they will be transported to your landing page to read your sales copy.

Again, the key is to have the right and optimized set of keywords.

Experiment with the two tips above, and fine tune them to get you more success with your online businesses.

The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.

How To Make Money Using Google AdWords - 5 Steps To Get Rich

Friends and family are always asking me "How to make money using Google AdWords". It's funny because about 8 months ago they all thought I was crazy when I told them about Affiliate Marketing and making money online. Look who is laughing now.

Due to my success I recently decided to give back to my family and friends by sharing the methods I use to generate a decent amount of money with marketing products using Google AdWords. Over the course of two weeks I formulated a plan of action that is easy to understand and implement. I wanted to keep it simple with very few steps without sacrificing important information.

I tested this exact method with several family members and helped them when needed to see what kind of results they would achieve. The results were remarkable. Each began to make sales within days of going live with their AdWords campaigns.

Only if I had this information when I started...it would have saved me a lot of money and time.

If you are interested in making money online or have tried but failed then I encourage you to use the 5 steps I am about to show you. If you ever had the question "How to make money using Google AdWords" you are in luck because here is a simple proven process laid out for you to use.

Before we begin it is critical that you understand one key point. The key to any successful pay-per-click campaign is research. I cannot stress this enough folks. How can you sell your product if you do not know who your market is? You must research to find out who your market is, what problems are they having and how your product can solve their problems. If you can provide a product or service that targets their problems you will make thousands!!

So let's get started.

Step One - Research a new Niche Market

1. Check magazines (magazines are a great place to research what people want)

2. Check if Niche Market has affiliate programs

3. Check Alexa ranking for each affiliate program (this will tell you traffic for the affiliate program)

4. Check several related affiliate programs to compare content and offering

5. Answer Questions:

a. Does the market have demand?

b. Who is market audience?

c. What does market want or need?

d. What problems do they have?

e. How can this product/service solve these problems

f. Can you cross sale products?

Step Two - Analyze Data

1. Is there a demand?

2. Are there affiliate programs to supply the demand?

3. What products are advertisers promoting within this industry?

4. What keywords are they using?

5. Product Quality

a. Research what people are saying through forums, review websites, news groups, etc.

6. Do the affiliate sites have an Alexa Ranking below 100,000?

Step Three - Research keywords

1. Make a list of benefits

2. Get keywords from magazine ads

3. Forums & User Groups

a. What are hot topics?

b. What problems are people having or needing answers to?

c. What advice is hot?

d. Does topic have a lot of replays or views in the forums?

4. Check competitors websites

a. Check their website for keyword patterns (if keyword is used three or more times then they may be promoting that keyword and making money from it)

5. Check search volume per keyword

6. Check Google/Yahoo Ranking

7. Are there many Adword campaigns?

8. CPC (Cost Per Click) vs. Commission

Step Four - Create Landing Page (website tailored for your product/service)

1. Develop landing page focused on providing supply for the demand based on research

2. Use keywords found from research in content

Step Five - Create PPC Campaign

1. Develop campaign around niche market

2. Create ad groups with 20 or less keywords

3. Use keywords in title and body of ad

4. Split test ad groups between two different products and websites

5. Test, test and test

If you apply all this steps, you can make money with anything online. Like I said earlier, the key is research. If you spend time and learn about your market you will make a lot of money. If you get lazy and skip this critical step you are sure to waste a lot of money or make very little.