Why Use Google AdWords?

Good question indeed. After all if you are spending money on something you would like to know whether it will be beneficial to you or not, right? Advertising is so costly. Why should you go for that without knowing its benefits? But wait, you do not have to pay for Google AdWords; not unless someone shows an actual interest in your ad and clicks on it.

When anyone searches for something on the Google search engine, certain ads which are related to those keywords appear on the right hand side of the search page beside the usual search results. Those are Google AdWords - advertisements by companies who specialize in areas related to those keywords.

Keywords are the key phrase here. You should create the ads containing words which catch the essence of your product. These words would also be the words which anyone looking for your product would think of when they search. For example if you have to sell PCMCIA cards, you will mention that in your ad. Easy enough, isn't it?

What are the benefits of using Google AdWords?

You Don't Have to Pay. Unless some one clicks on the link you provide on the ad. The pay is on a pay per click basis. Since only people interested in your product will click on it, you do have a good chance of them buying it from you.

This means you will be paying only when the ads benefit you and you earn. You Don't Need A Web Page. Google will allow you to create one for free. So even if you don't have your own web page, that won't be a problem. You can still sell your products or service through Google AdWords.

Your Ad Is Not Wasted. The ads will appear only when someone searches for a keyword, which is related to your product. Hence, you attract only those folks who are already interested in your product. Unlike television, radio, and even some other online advertisements, the Google AdWords target your direct audience.

Google's Popularity. This is probably what should close the deal for you. For, everyone knows Google's popularity. While in US, Google has a market share of 7.07 per cent; the Google.co.uk has a popularity of 9.34 per cent. These do not include people using Google tool bar and similar tools of Google.

Google is popular in other countries as well. Hence your ad will have a wide audience if you use Google AdWords. Google Tools. Google has tools, which you can make of to find out details such as the popularity of your keywords, number of searches, amount of competition etc.

So, why would you not use Google AdWords?

Steve Duval is a Successful Internet Marketer Helping Others Learn the Skills required to Be Able To make Money Online http://steves6figureincome.com. To Find Out More About Steve and how he can help you http://steve-duval.com

Why Local Businesses Should Use Google AdWords?

Local businesses should make it a point to use the power of Google AdWords especially in driving traffic that converts. Your local business will earn the visibility you need for your business to generate more leads and then monetize from these leads as you convert them to sales.

AdWords is a form of advertisement developed by Google that enables you to promote your business online to increase your internet presence and drive the necessary traffic to your website. In order to do this, your website must first be optimized with sufficient useful and relevant content and abides by the terms of service of Google.

What AdWords can do is to attract highly targeted traffic to your site especially when you learn how to fully customize your AdWords campaign to be location-specific. These days, online users have already started to learn how to use technology to their advantage and are starting to look for their solution within their specific location.

Statistics have also shown that most of the search engine population is composed of local searchers and it is the local searchers who have the penchant for buying products or services online. If you want to capture this population, you must be able to learn how to use Google AdWords to your greatest advantage.

One important aspect in the use of AdWords is the identification of the right keywords. You have to know what your target market will use to search for their solution that your business can offer. In order to appear in the prime position of search engine results and local business listings, you have to make sure that you are using the right keywords and that these keywords contain the location of your business.

Google AdWords increases the popularity and search-ability of your local business. With proper use and implementation, you can attract your target market, increase your local presence online, and steadily build your internet credibility and exposure. You can get the highest volumes of traffic at the least possible costs when you know the ins and outs in launching your AdWords campaign. If you haven't, start using the AdWords platform of Google now.

Are you spending thousands of dollars on your website and you are nowhere to be "found" on Google?

If your answer is Yes, our Search Engine Marketing services may be a great fit to you. We provide PPC Management, AdWords Management, Web Analytics and SEO Services.

How to Avoid Going Broke Using Google AdWords

The biggest problem with using Google AdWords is the fact that unless you know what your doing, you can lose all your money and wind up in debt with nothing to show for it. I want to show you right now how to avoid going broke using this traffic source.

Secret #1:

You need to realize that you have to start small when you get AdWords traffic. If you're trying to get visitors to your site, don't just dump the dictionary into your account and turn on your traffic.

That is the quickest way to lose all your money and put yourself out of business. You have to realize that your bank account does not care about how many visitors came to your site.

Your bank account only cares about the profit you made from the visitors that came to your site. So don't just try and get a ton of people coming to your site right away when you have no idea what you are doing.

Secret #2:

Start small and finish big. What you need to do is test everything & work to get profitable with one or two keywords. Once you're making a profit with a small amount of visitors, then you can open up the flood gates and get more.

But you have to make sure you're testing everything to insure that your visitors are buying and that you know the amount you can afford on a per click basis.

It might take you a bit longer to get profitable, but once you do - your going to see your sales snowball.

Discover the secret "Traffic Snowball System" Jason Nyback used to drive over 1,175,000 new visitors to his tiny websites & how you can to - Click Here Now to get access to this free video that reveals all.

To discover proof of how you can drive thousands of visitors to your website using this insider "Can't Miss" system - Click Here Now.

Basic SEO Optimization Techniques - Google Webmaster Tools

This article has been written to help people who may be new to internet marketing get their website noticed by the search engines. There is much more that can be done, but for the sake of simplicity, I have chosen to deal with only one topic in this article - the use of Google Webmaster Tools.

Note: Google Webmaster Tools is able to be utilized on many of the website building sites, so although these notes are particularly aimed at WordPress, you can still use them to help get the SEO going on your other sites. You will generally be able to find all this sort of information under a 'Settings' tab when you are in edit mode on your website.

You can get your sites verified by pasting the meta tag code from the Google Webmasters Tools site into the appropriate box when you are in edit mode for your site on the website building site.

Back on the Google Webmasters Tools site, you can also often get your site sitemapped by typing in 'sitemap.xml' in the box next to your site's address, after you have clicked on the 'Add Sitemap' button.

Go to the website at Google.com/webmasters/tools/

If you have a little look around here, you will see how Google views your website. This site can give you valuable information about the traffic coming to your site and how you can increase it by analyzing your View Links Data, Top Queries and Page Analysis.

The important thing about this site is that by submitting your sitemap directly to them, they will be sure not to miss any of your posts or pages.

So, sign up for your account (a good idea is to use the same log-in information for this account and your AdSense account [if you don't have an AdSense account yet, just keep it in mind, because you probably will open one at some later stage and you can use the same account details for it]. Ditto for AdWords.

When you log in you will see your Dashboard. Add your site address with the www. but not the http.

Click 'Add Site'

You will then need to verify your site, so choose the 'Add a Meta Tag' option. Below you will see a code, which you need to copy and paste into your site's header. Open a new window and go into your WordPress Admin area. Go to 'Appearance' then 'Theme Editor' then select the Header from the list on the right-hand side. When it comes up, scroll down to where you see the script and paste your meta tag code in just ABOVE this script and BEFORE the script.

Click 'Update File'

Go back to your Webmaster Tools window and click on the 'Verify' button. If you have done everything correctly, you should get a message confirming verification.

Now, go back to your Webmaster Tools Dashboard and next to your site URL there will be a column titled 'Sitemap' - click on the link that says 'Add'. Choose 'Add General Web Sitemap' and put in sitemap.xml where required. Click on 'Add General Web Sitemap'

You need to get some good content onto your site, if you haven't already done so, before you move on to more SEO strategies. If you created your site on one of the website building sites, once you have put some content on your site and you have published it, you can use other search engine optimization strategies, also.

Valerie

If you are keen to get on with job, you will find lots more information on search engine optimization basics for both WordPress and other sites at Valerie's blog, Voiceover. You will find it at http://voiceover.valerieeldridge.com.

Valerie Eldridge has been an administrator and manager of both offline and online businesses for many years. These days, I like to help people who are new to internet marketing, and maybe struggling and confused, find a clear path.

Come and meet her here, http://www.valerieeldridge.com

Google SEO and Webmaster Tools

Google SEO refers to the process of altering a website in order to get better results in search engines. It is basically optimizing the website in such a way that more traffic is created from all over, leading to more sales for the webmaster. Google is considered the most searched search engine beating its competitors by far. Its popularity can be seen from the fact that almost 90% of searches over the internet are done through Google due to its simple design.

The first stop for any one who is looking to get their site known over the internet is Google webmaster tools. It is free and Google does not charge anything for it. This is basically the one stop shop for webmasters in order to get detailed reports about their visibility on Google. The Google SEO webmaster tool basically alerts you if there is a possible error on the webpage and also tells if the pages are indexed. It also gives you details information on search terms and allows you to submit a site map.

This webmaster tool basically helps to increase the visibility of your site in Google search results. It provides detailed reports regarding your pages visibility on Google and sees how your site is performing in the search results. The Google webmaster tool helps you to build a Google friendly site and troubleshoots potential problems. This tool is useful for anyone with a website be it blogger, any IT company be it small or big and government websites as well.

Google SEO webmaster tool helps you to know which pages on your site drives traffic to the most links and which keyword searches drive the most traffic. With it one will be able to see the site as Google sees it, if Google has any problem regarding accessing any of the pages on the website, it will inform the client. You can build a Google friendly site by accessing Google Tools and following easy to follow instructions. The other important feature is that it has many tools including robots.txt analyzer tool which make sure one is not accidentally blocking Googlebot from crawling your website. It also has a dedicated help center which provides guidelines on creating the best site possible. Google webmaster tools is a great addition to your SEO arsenal and if used correctly will enhance many aspects of your campaign, enabling you to draw in vast amounts of traffic to your site.

If you would like to learn more about Google seo Please visit SEO Wizz

Attention Webmasters and Bloggers: Google Is Watching You

It is always the case with the blogger or webmaster owning more than one blogs or websites. The main question keeps always arising in mind is "Do a interlinking of my website may benefit each other as backlinks?", and the answer I found is "No". Let me explain this point in more details.

As I explained in my last articles, only the backlinks that are anchor text link from within the content and from similar niche website or relevant content will be able to deliver link juice and hence ranking power to your link. If you own more than one blog in different niche or more than one domain in the same niche, you will surely try to interlink them to get more backlinks from your own websites or blogs.

Wait. What if Google knows that you are the solely owner of all these websites and you put those links to get backlink only, chances are that your links will be of no importance and you might not get any benefit from there.

But how Google can know that I own all these websites?

Simply because Google is the giant company and owns most webmaster tools like Google toolbar, Google webmasters tools, Google analytics, Google AdSense etc.

If you are the owner of multiple websites or blogs,

You might have integrated Google analytics code form the same Google account.
You might have used single Gmail account for all communication regarding those websites.
You might have monetized your blog to make money online from the same Google AdSense account.
You might have registered all your blogs under the same Google webmasters account.
You might have been surfing in Google search engine for finding information and to research about your domains while logged in with your Google account.
You might have been updating and maintaining your all domains from the same internet (IP) address. May be your home or office. Your IP can be detected by Google analytics script you might have integrated in your blogs.

Any way, nothing is officially announced by Google but I think Google is smart enough to know and understand about what happening over internet. After upgrading the Google search algorithm, indexing and processing of indexed data has become much more faster than ever. For example, if you are using dummy social accounts to spread your links, Google's smart algorithm can easily detect it as such dummy account do not have real list of followers or genuine activities on internet.

What is the solution?

I think this is not the problem with white hat SEO experts and genuine bloggers. There is no risk if you are not trying to hide any thing from Google. Solution is only that you do not underestimate the Google and do not try use wrong strategies to market your blog online or to spread your link popularity online, other wise you will be easily cached by Internet giant.

Learn more Google SEO Strategies to Make Money Online with your blog.

Free Webmaster Tools that Need To Know About

If money is a bit tight, or you are just starting out, then making full use of tools freely available on the web is a MUST.

There are plenty of FREE tools out there, you just have know where to look.

Overture's Keyword Selector Tool

( Visit inventory.overture.com/d/searchinventory/suggestion )

One of the first things you need to do with every online project is to find out how many people are searching for that topic.

Overture, now owned by yahoo, gives us this great little tool that shows how many people searched for a particular topic in the previous 30 days, as well as what keywords they used to do that search..

A site well worth book marking.

Blogger - Google Own Blogging Service

( http://www.blogger.com )

Blogger is very easy to use, and if used the correct way can be a great way to get newly developed sites indexed by the search engines.

You can setup as many blogs as you wish post as often as you wish, and say almost anything you want.

Web Site Code checker

( http://validator.w3.org )

These days it's very easy to quickly put up a website using your favorite WYSIWYG HTML editor, but sometimes they can generate absolutely nasty web code, that can make search engines almost choke just trying to read your site.

Just because internet explorer displays the site OK, doesn't mean that the search engines can read your site properly.

So make sure every HTML page you put up on the web is 100%b HTML clean and correct.

Not only will the search engines love you, but so will your bank balance.

Steve's Templates - Free Web Templates

( http://www.steves-templates.com )

Steve's templates provide a whole suite of free web templates that you can import into your HTML editor and edit to fir your website. The template found here are very professional and they cover both personal and business style templates.

SEOPEN.com

( http://www.seopen.com )

This site is a platform for free search engine optimization tools.

It also offers a great little FIREFOX plug-in that allows you to access all the SEO Tools on the site, simply by right clicking on your mouse whilst using FIREFOX.

It allows you to find all sorts of information about a site, such as:

-WHOIS Information

-How many back links the site has

-The Keyword Density on the Page

-Page Size Checker

-HTML validator (uses validator.w3.org see above)

-Check a sites robots.txt

Plus a lot more... If you use FireFox then get this plug-in, I can't live without it any more.

If you don't use FIREFOX then go to http://www.mozilla.com/ and start using it... It's the BEST!!

Open Office

( http://www.OpenOffice.org )

Let me quote directly from their website

"OpenOffice.org is a multiplatform and multilingual office suite and an open-source project. Compatible with all other major office suites, the product is free to download, use, and distribute."

Basically Open Office is a FREE alternative to Microsoft Office. It can read and write most if not all the standard Office files.

The aspect I like about it is that its built in wordprocessor (write) can load Microsoft Word documents and then you can save them as standard PDF documents.

This means that you can create your own e-books and reports without having to buy expensive PDF creators.

Give it a go... It's well worth while.

All of the tools I mentioned above are absolutely FREE.

I use almost all of them on a daily basis, so don't waste your hard earned money on expensive tools, use these FREE one.

Bruce Hearder owns and run http://www.WebsiteSecrets101.com

Signup for the WebSiteSecrets101 newsletter, and learn the tricks webmasters use on their sites.

How to Use Google AdWords to Set Up a Campaign to Get Results

If you are using Google AdWords to market your website I commend you. Google has a ton of opportunities available for online businesses. Their platform not only allows you to carefully create specific ads suited to the needs of your market, but it also allows you to quickly reach your market with just a bit of effort. So, if you are considering using Google AdWords located at Google.com/ads, there are some tips I'd like to share with you. It's not a very difficult process, you just need to know ahead of time the needs of your market as well as what you have available to them.

Looking even further at the paid side, the right-hand side of Google, those are paid ads. Those are ads that show up for products you want to pitch to your market based upon keyword terms that they enter in the search engine. So, let's say someone typed in "weight loss" and you had a website selling weight loss pills, if you entered that same term "weight loss" into your ad, anyone who searched for that same term in the Google search engine would see your ad appear on the right hand side. How do you place an ad there? Consider signing up for a Google AdWords account. Basically what you're going to do is go to Google AdWords website located at Google.com/ads. What you're going to do is you're going to walk step-by-step through the whole process that they lay out for you. It's fairly simple. For example, they'll ask you specific targeted questions to ensure your ad is targeted appropriately to your needs. AdWords asks various things like; "Hey, where would you like your ads to appear? What country?" They'll say, "Hey, what ad would you like to appear?" "Hey, what keywords would you like, when somebody searches for those keywords, how much money would you like to spend if somebody clicks on these words, clicks on your ad?" And that's kind of what happens on the paid side.

Then what it does is it'll determine your ranking by two different variables. One, what keyword and how competitive that keyword is, and two, how much you're willing to pay. The more money you pay, the better results a lot of times, or the better your ad is, the better you're going to pay.

If you put in the time and energy whether you're using paid or free search, you should have no problem gaining some good traffic numbers which will help propel your business to the next level.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that - Go here: http://www.promotingtips.com

How To Use Google AdWords To Get Laser Targeted Traffic

We all know that Traffic is what it's all about if you want to make money on line. Naturally every site is trying to get as much traffic as possible, but its not just size but also the quality and targeted nature of traffic that's also vitally important. This is where the ability to 'market' your site through the medium of the 'internet' comes in, hence the term Internet marketing. Websites must be seen and read, that's a given. You can spend tons of money and all of your time making the most beautiful, useful and informative site on the web, and without traffic it will get you nowhere.

Each person that visits your site is a potential customer for the products or services that you're offering,but for many of we internet marketers the primary function is to entice visitors to join our 'list' this offers the ability to market to them many times into the future. Some sites fail because they don't get traffic or don't get the right kind of traffic; but many sites have risen to the top by focusing on the specific needs of their niches or sub-niches.

The point is not just to get random traffic, but also to get the people who will actually buy from you. Sites work hard to target certain groups for this reason. It's important to do precision marketing through keyword research to get the right kind of traffic to your site.

It Takes Money To Make Money?

To a degree this is true but as with all things it's a case of size and in many instances initially spending a little but in a very focused and targeted manner can produce very worthwhile results

One of the greatest areas you can invest in is advertising. The right kind of advertising can get you a massive flow of traffic that you can use. Even if you only get a small percentage of sales from your traffic, more traffic will mean more cash, but also create increased awareness to your site. Bear in mind statistics show most visitors do not buy on first visit; indications are it takes at least 3 or 4 visits to establish the confidence to buy.

For on line advertising you need to be trying Google AdWords. It's simple, straightforward and undoubtedly works as you can target specific keywords that you believe people within your niche are searching for

The way it works is that you pay Google according to how many clicks (hence its called pay per click or PPC advertising) you ad receives. So in simple terms, a visitor to Google types in 'how to stop smoking?' if they then see your ad for 'stop smoking course' and click on it Google charge you for that click Your ads could be right there on the first page, it just depends how competitive your niche and the keywords you have chosen

Pay Per Click Better Known as PPC Advertising

This is a great method for getting your message in front of the right people. It also makes sure that you're have a good opportunity of getting on the first page of their search. It takes a little money, but it ensures that your potential customers will see you. You target them, and they head to your site to see what you have to offer. Bear in mind by setting a daily budget, once you have received clicks to the value of that budget Google don't run your ads anymore that day - the advantage is you can't go over your budget - you know what your costs are and the following day Google reinstate your ads and so it goes on. You can also cancel or pause a campaign at any time - you're always in control.

Other search engines have their own similar systems. Sites like Ask Jeeves, AOL Search, Yahoo and Bing also have their own ad systems. They have ads that respond to searches in just the same way.

There are also other sites that will display Google AdWords for you. This all depends on which niche you've chosen. The ads will only appear on relevant sites. The amount you pay also determines how often your ad will appear.

How To Laser Target Your Traffic

To make sure that your traffic is laser targeted, you'll need to monitor your stats. Google AdWords will also do this, giving you feedback on how your strategy is working. By laser targeting, you'll see the ratio of visitors to buying customers increase dramatically.

The key to laser targeting traffic is to choose the right keywords. You need keywords and keyword phrases that are relevant to your site and that also draw a good number of visitors. You can find free tools that will help you choose keywords. They'll show you how many searches a certain keyword is getting per month, and this will help you decide.

Google AdWords laser targets your traffic so that it stands to reason more of your visitors are likely to become customers over time. It will make sure that the people who are looking for your specific product or service will find it. The key to getting it all started is to make sure that your Google AdWords use the right keywords that will pull them in. Test, test and test again on small daily budgets.

Although it costs some up front investment, Google AdWords is a great way to profit on line.

A Word of Caution here ... The long-term profits will pay off in the end, but do tread carefully initially, make sure you set your daily budget pretty low to begin with, test it out, check your stats, do not increase the daily budget until you feel totally comfortable that you understand the way it works - there's been many before you who have lost a fortune on AdWords - so beware and cautious to start.

My top tip - dip your toe in the water with Google AdWords first, then when you're comfortable with the system, getting the desired results consider spreading your net a bit wider with some of the other search engines.

Toby Russell offers tried and tested methods to help you succeed on line. Find out how to generate highly targeted traffic to your own Internet Marketing business with his popular Free Special Report, available at => http://www.startinternetmarketingonline.com

Using Google's Webmaster Tools to Help Your Backlinking and Ranking

When you're trying to rank your website to get organic search traffic, backlinking is the key. In short, the more back links you get, the higher you will go in the SERPs. Now of course this is a relative thing, but it's important to understand why.

Trying to rank against strong "authority sites" that have high Pagerank and thousands of backlinks can be an exercise in futility. But generally speaking, the more links, the better your site will do. But all back links aren't created equally. Links from strong sites, those with a high Page rank, are worth more to your site than those with lower rank. It's actually the passing of this "link juice" that gives your target site it's boost. This means you want higher value links.

Just as important however, perhaps even more pertinently is whether or not Google sees and counts your links. Though they may index nearly every page, not every link they come across counts towards your SERP ranking. How do you know which is which? That's where Google's Webmaster Tools comes into play.

Webmaster Tools was designed to show the webmaster where their links are coming from. As such, you can see which of the backlinks you are taking the time to get are being seen AND counted by Google. If it isn't in Webmaster Tools, it isn't doing your site any good, at least as far as boosting your ranking is concerned. Another great use for Google's Webmaster Tools is for you to see which links you might be able to take more advantage of. When you see that your links are sticking for instance from your blogs, Squidoo lenses, other sites, etc., you immediately know they are more valuable links. So why not go back and re-visit those web sites? You might just be able to post more links, or put in links to your other sites.

I spend a lot of time in Webmaster Tools. I look to see where my backlinking efforts are paying off, focus further efforts where they count, and reduce the time I put into those that aren't paying me dividends. Plus I comb through the results always looking for new and better sites to go back to with more links. It's also worth noting that Webmaster Tools will show you the specific pages where you are linking to. You should make sure to vary your links, vary your anchor text, and don't just link to your home page, but your inner pages as well.

Make Google Webmaster Tools a routine part of your own "site intelligence". You'll find you can spend your time in a more valuable manner, and that you avoid going through the process of building, checking, waiting, checking some more, all for something that won't help you in the long fun anyway.

The author is working on more mundane topics including Miele Vacuums On Sale and Baby Potty Training for some homemaking publications.

Using Google Adwords To Attract Qualified Traffic

The success of any Internet business or e-commerce is dependent on traffic. No traffic equals no sales and profits. This is no hidden secret. Everyone wants web traffic.Website owners have spent time and money to design elaborate websites with all the bells and whistles. The bottomline is without traffic, any online business is doomed to fail.

While many web business have gone bust in the past, there are many other smaller websites generating consistent income by concentrating on certain niches and subniches. These small businesses do not come into direct competition with the big boys. Their traffic size may be nowhere in comparison with big companies, but it is targeted.

This is a reason why niche marketing is the way to go. Laser target certain groups of people and drive them to your website. Precision marketing is essential so that you could count on all the traffic on your site as prospective customers and not casual surfers.

It takes money to make money is a well known phrase in the business world both online and offline. One way of spending money for business revenue is through advertising. Advertising gives publicity to your business. With the right type of advertising, you can see the spurt of targeted traffic to your site. With a certain volume of traffic, even if only a small percentage turns out to be buying customers, it may still be viable depending on the net profit you earn from the sale of each product or service.

Google Adwords

Presently, Google Adwords is one of the major Pay Per Click advertising program on the Net. In recent times, its popularity has surged.

What is a Pay Per Click ad program?

You only pay when someone clicks on your ad link. You bid for keywords or keyphrases that you propective customers will use to search for your product. Competitive keywords will cost you mega dollars per click. Less competitive ones will cost less. The key is selecting key phrases that generate a lot of searches, and do not trigger a lot of competitive ads.

Each time a person performs a search query in Google using your selected keywords, it will trigger the search engine to display your ad. If you are the highest bidder for your selected key phrase, your ad will occupy the top spot on the first page of Google's search results page under Sponsored Links.

Pay Per Click ad program drives targeted web traffic to your website. It is the fastest way to give visibility to your business. It ensures that your targeted group of people sees your ads.

Besides Google, your ads can also be featured in Google's affiliate search networks. These includes sites like, AskJeeves, AOL Search and Netscape. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features determined by the keywords you have chosen for your ads. The frequency of your ad is determined by your set budget.

Attracting Qualified Traffic

Google Adwords ad program drives targeted web traffic to your website through the keywords or key phrases you have selected. You know that the traffic you attract through your Adwords ads are interested in your products or services. So, it gives you a more accurate traffic to buying customers ratio. The traffic to buying customers ratio or conversion rate will show how effective is your Adwords campaign.

With your Google Adwords ad, every click on your ad is a potential sale. Your keywords, ad headlines and ad text must match your landing page, which is the page that your prospective customer arrived at when they clicked your Adwords link.

Google Adwords is an effective way to attract qualified traffic to your website. If you plan your Google Adwords campaign well, your ROI (Return On Investment) will justify your ad costs.

Gerrick W
mailto:gw@1stinternetmarketingsolution.com
Information and Software Tools You Need to Effectively Promote Your Online Business.
Visit: http://www.1stinternetmarketingsolution.com

Top 4 Ways to Effectively Use Google AdWords for Search Engine Marketing

There is no doubt that search engine optimization (SEO) is an effective way to establish an online presence for your business. But search engine marketing (SEM) and pay per click (PPC) platforms like Google AdWords should also be part of your marketing arsenal.

Here are the top 4 ways to effectively use Google AdWords for search engine marketing:

1) Establish an immediate presence. If your business is only just now turning its sights to the Internet, then you have a lot of catching up to do. No matter what business you're in, chances are some of your competitors already have a big head start in terms of ranking highly in the search engines for valuable keywords that potential customers use to find your products and services. But this is where Google AdWords can help. A PPC campaign allows you to immediately establish an online presence for your business while you wait for your organic search engine optimization efforts to take hold and start bearing fruit.

2) Test products, keywords and messages. If you're launching a new product or want to test out a new advertising message before going full scale, then Google AdWords is the perfect platform. You can have a new ad running in less than an hour, which will allow you to see how your target audience responds before committing tons of resources to a product or message that turns out to be a flop.

3) Promote seasonal or time sensitive products and services. SEO efforts take time, but Google AdWords, one of the most effective search engine marketing tools, allows you to quickly promote seasonal and time sensitive products or services without waiting months for them to appear organically in the search engines. This allows your business to easily transition from season to season and adapt to other changes in the market.

4) Gain valuable market data and insight. Google AdWords provides a wealth of information about your target audience, which can be used to further research and plan your SEM efforts. You can even use this PPC platform to track conversions so that you know what your "money keywords" are, which helps when deciding what keywords to focus your SEO efforts on. It's also useful for inventory planning and trend spotting, because it allows you to identify noticeable shifts in what your audience are searching for and what they are buying.

The SEO Guys are an SEO company dedicated to white hat SEO efforts to help companies increase their rankings on search engines such as Google.

Why You Should Be Using Google AdWords

The purpose of Google AdWords is to provide the most effective advertising available for businesses of any size. AdWords provides a number of benefits which include:

a. Reaching people looking for your product or service

b. Allowing you to fully control your ad budget

c. Giving you the ability to easily create and edit your ads

d. The functionality which allows you to see your ads on Google within minutes of creating them

AdWords gives you unlimited access to detailed performance reports that help track the effectiveness of your online advertising campaigns. Additionally, Google provides the most knowledgeable customer service possible. You can expect a prompt response to your email questions, usually within a single business day or instantly through their online database of frequently asked questions

The key benefits of using AdWords include:

1. Control. With all the great features a Google AdWords account provides, the most beneficial is the ability to fully customize your online advertising. Google offers you many options such as; Cost-per-click (CPC) pricing, so you pay only for the clicks you've received at a price you've set; Cost-per-impression (CPM) pricing on the content network for those who prefer to pay by the impression; Daily budget you set; Targeted ads you create and manage; Ad scheduling: run your ads on the days and hours you want; Performance reports 24/7 online in your account; Advertising network of sites and products for increased ad exposure.

With no monthly minimum spending limit or time commitment and only a minimal fee to set up your account, Google AdWords is the ideal marketing tool for any sized businesses.

2. Success. Google relies on it's advertisers to be successful. The more you use AdWords, the more revenue they generate. And of course, you should only continue using online advertising if you are seeing a positive return on your investment. As a result, Google provides you with cost estimations and tools to help you control pricing and continually ad features to share what makes AdWords advertising work.

3. Support. Google has done a good job of providing support to all of their advertisers. They have created an online Help Center to make sure you benefit from the tools they provide and to give you the flexibility of controlling your own account. You'll find the Help Center filled with useful program information, performance tips, and step-by-step instructions for creating and maintaining a Google AdWords account.

If you're unable to find what you need on the Google AdWords site, or via Google webmaster tools, the customer support team can provide you with the detailed answer to your questions and offer additional assistance.

For anyone interested in making money online, Google AdWords is a great place to start. This is because they are the most popular and widely used. As a result, many of the questions you might have - no matter how unique your circumstance have probably already been answered through the online resource center or when calling a Google AdWords representative.

Start today by visiting the AdWords site and opening an account. You will need to complete some basic information, but you'll be up and running in no time.

Michael Fleischner is an Internet marketing expert with more than 13 years of marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. If you want to improve the conversion of any affiliate product you might be selling, I encourage you to check out our SEO training program.

Google Webmaster And Analytics Will Assist You In Becoming Acquainted With Your Own Web Portal

If you are a webmaster, you need not be preached about the advantages of Google webmaster tools such as the Google Analytics. These free tools not only spell success but also let you acquaint yourself with your web portal on a more detailed level. For novices, you need to aptly reckon that if correctly used the Google web master tools can assist you in more ways than one.

First of all you have to create your own user account, which is a very straightforward and unproblematic procedure and after finishing you must comprehend that can link more than one links together. This stride makes certain that sturdy inbound links from Twitter, YouTube, Facebook and twitter can be added to your web portal link. In this procedure, you have to learn more about what are the tracking analytics JavaScript code and site verification codes and a lot more.

Once embedded into the website, these codes can endow you with a lot of benefits. It is utterly imperative to incorporate these codes so that analytics will be able to reflect precise metrics of your web portal. It should also be noted that the IP filtering function should be enabled which discerns your own visits to the web portal (in case you are administering it or doing modifications).

After you have created account, you should add your web portal to Google Indexing services and how to go about making the whole thing work. In such a milieu, it is imperative to go through the fine print of Webmaster Guidelines to make certain that you web portal under no circumstances is penalized by Google. You should also acquaint yourself on how to create a sitemap without any glitches what so ever. Google diagnostics is yet another aspect which you should never overlook and know how to use it aptly and how it can help you increase your page ranking on SERP (Search Engine Result Pages).

SERP success will only be guaranteed by exploiting Google Analytics and other webmaster tools to its maximum potential. Not only will these webmaster tools such as the Google Analytics save you ample time and resources, you will even see that the effort going into is less and so is the frustration coming out of it. It will be utterly wise on your part to take time out of your busy schedule to discover the advantages of using Google webmaster tools which will surely boost your Search Engine Optimization Drive and in a very short period of time, you will witness your web portal on the first page of searches.

It is often overlooked that if you stick to the guidelines and regulations laid down by Google, they will be more than happy to give your web portal the status it deserves. When you know how the crawlers and spiders in Google work and what is restraining them from indexing your web portal, you can easily determining and solve the predicaments. So indulge into these free solutions to avail first page rank for your website.

Mr. Pankaj is a SEO expert, providing SEO Services India and lot more. He came from a technical background. He did MCA from a reputed institution in India. After just one year and great success in the role, Pankaj was promoted to SEO Manager (Operations). He is passionate about internet marketing technology and love to spend the valuable time to research and operate SEO operations Team. Explore SMO Services.

Affiliate Marketing Power Strategies Handbook

The Complete Guide Will Lead You Through Every Step To Becoming A Super Affiliate And Start Making Money In Less Than 24 Hours! You Will Have The Opportunity To Become An Affiliate And Earn 60% Commission! Banners, Articles, Keywords And More Supplied.

Check it out!

Webmaster Tools From Google: Signing Up to Improve Web Visibility

Any webmaster wishing to get more hits on their sites and attract more web traffic needs to have webmaster tools in their arsenal to be successful. A lot of companies these days lack the knowledge in making their sites more suitable for search engines, so they end up having little traffic, and more importantly, less sales.

As a webmaster who manages a site, it is important that you have efficient webmaster tools to help you do the job of maintaining and making sure that the website is indexed by search engine spiders to ensure visibility and high ranking in search engine results. This is where Google can be handy, as it provides tools that you can use as a webmaster to track how much traffic you actually generate to your site. If you haven't signed up for this service yet, here's how you can do it:

Go to the Google webmaster home page and register. If you already have an email address with Google for example, then you just have to sign in with it and your password. Upon signing in, you will be directed to the landing page or the dashboard wherein you can find options for your tools as a webmaster.

Once on the landing page, you will immediately see a link that will allow you to add your site to the search engine's web directory. Once on the right page, prompt will appear directing you to add the URL of the website you wish to add and use your webmaster tools with. Keep in mind that Google will only allow changes if the person accessing the account is the website owner. It may also ask to make small changes to your site as proof that you have complete ownership of it.

Once registration is complete, you will again be directed to the dash board where Google will provide you with statistical data about site traffic, number of back links, and a few other useful information that you can use to improve your site.

Once you have access to your webmaster tools, you have the option to submit a site map to Google for them to update the number of pages found in your site whenever necessary. This allows for search engine spiders to efficiently crawl through the data found in your site and produce better ranking in search results.

The above-mentioned steps can also be applicable to several other search engines that offer various tools for webmasters although with slightly varied steps that are involved in registration and adding your websites.

Google also provides other services that you as a webmaster can use to further improve your site's visibility. It is important however is that you use this to your advantage and make the necessary changes based on the data you are receiving. If you are getting less traffic from your back linking methods for example, you may want to add to your link base and determine which of the links work and which do not. Google's webmaster tools can be a great asset to you and to your site, especially if you know how to make use of the important data provided.

Search Engine Optimization delivers targeted traffic with high conversion rates. SEO your site now.

Google AdWords Tips - How to Use Google AdWords Effectively

AdWords is Google's top revenue source, accounting for billions of dollars in profits each year. Simplified, how it works is you create short ads comprised of 3 lines of copy/text plus an additional line at the bottom of the ad which displays the URL which that ad will send you to if clicked. You choose the relevant keywords which you want to "trigger" that ad or in other words make it appear when someone does a Google search for those keywords. When someone clicks on your ad you are charged based on the bid price of that keyword, so you're only paying when someone clicks on your ad and subsequently visits your advertised web page which is nice.

Try searching for something in Google right now and check the right hand column under the small heading "sponsored links." Sometimes a few ads will appear above the organic search listings, as well.

Ads can also be shown in the "content network" which means rather than showing in the SERPs, your ad can be displayed on web pages which are relevant to that keyword which themselves have AdWords enabled for their site. You can also use additional multimedia like image based ads in the content network.

In AdWords you bid on keywords so that you can decide how much or little you are willing to pay to have that ad displayed. Additionally, after you design your ad, Google gives it a quality score between 1 and 10. The higher your quality score, the less you'll likely have to pay for clicks on that ad.

Keyword bid prices are based on the popularity of that keyword (more popular and searched for keywords cost more) and the quality score of your ad. Quality score is based on the click through rate of an ad, the relevance of the ad to the destination URL which you are sending the traffic to, the quality of the URL which you are sending the traffic to, etc. Google hates a lack of quality or a lack of content on your destination URL, so avoid squeeze pages and websites made up of very little content in general.

The bottom line is that with a higher quality score you not only enjoy lower cost per clicks but you get a higher ad position in the SERPs while still spending less, as well.

So basically AdWords rewards you for quality whether it be in your ad copy itself, the keywords you choose, the web page you're sending your traffic to; every aspect really. This is because, just like with their organic listings, Google wants its users to find the best web sites out there to match their searches. Still a bit confused? Let's look at a 5 Google AdWords tips to improve AdWords quality score.

Improve AdWords Quality Score

Splitting your keywords into more targeted ad groups ensures that your keyword/ad combinations are as relevant as possible and ensures that you don't mix certain keywords with non relevant ads as this adversely affects your score and can have you paying more than you should to get an ad shown. I often like to get as specific as possible and put no more than 1-2 keywords in each ad group. I end up with a lot of ad groups, almost the same amount as my keywords, but they're all very targeted for their corresponding keywords.

Make the destination URL page which you are sending the traffic to in your ad as relevant and optimized for your keyword as possible. This includes optimizing that page with On and Off Site SEO for that keyword.

Use relevant ad copy within the ad itself which means using that keyword throughout the ad while keeping it attractive and logical to read.

Split test your ads over and over AND OVER again. This means writing a few variations of an ad and running them all to see which gets the best click through rate. Then take the best performing ad and tweak its copy a few times to see which performs the best yet again, continually pitting the winner against new edits of itself. This should be an ongoing process and your click through and quality will continue to improve as you split test again and again.

Work with exact and phrase match rather than broad match as this ensures that your ads won't be triggered by irrelevant keywords or irrelevant combinations of keywords. I prefer exact match typically as it performs the best in AdWords and anything else I do.

Those tips will help you bring up your quality score and bring down how much you're paying for targeted clicks. Now to finish out I'll mention a few more Google AdWords tips which I always use:

Attach specific motivational words like "buy" in front of many of your product related keywords so that rather than convincing people who are curious about what you are promoting, instead you'll be targeting ready to purchase customers only. Conversely, place "free" in the negative word spot to weed out people who are set on not purchasing anything ahead of time.

Most people will tell you this one, but turn off the content network setting, meaning your ads will ONLY show in the search engines. Ads appearing in the content network typically perform worse and can drive up costs for you.

Use common sense when picking your keywords. Think of keywords which you would use to search if you were looking for information on that product.

Take the value of the commission which you would make for generating a sale/completing the offer and divide it by 3. Use this as your daily budget for that campaign. So if you were selling an eBook with a payout of $30, set your daily budget for that campaign at $10 and run it for 3 days.

Refer to this post on calculating the value of your new subscribers in terms of your mailing list for PPC to get an even more precise idea of how much you can spend on paid advertising and still turn a profit.

You should be getting the idea that AdWords is a meticulous process of optimizing your ads based on keywords, copy, and settings to get the most targeted traffic and spend the least amount of money. Also, to make good money in AdWords you've got to spend good money. Anyone who boasts of annual AdWords earnings of $200,000 for example typically had to spend $100,000 to earn it, so it's always a matter of focusing on the return on your investment (ROI) above all else with paid advertising.

Assuming you're starting with a very small advertising budget, be prepared to work your way up as paid advertising, if done correctly, is an endlessly scalable business model.

Note that all of this was taken from the PPC chapter of my "The No Nonsense Marketing/Making Money Online Handbook" which you can get for free instant download just by signing up for the FREE 10 Day Fast Track Affiliate Course.

Or if you want to branch out, check out my Facebook advertising strategy for everything you need to know about advertising on the other major advertising network.

Mike Mcmillan's Affiliate Marketing War Machine

Turn Every One Of Your Pre-sell/review Pages Into A Competition Crushing Affiliate Marketing War Machine. Get Top Multiple Google Listings. Competition-destroying Shock & Awe Blueprint. They Will Scream For Mercy--there Will Be None!

Check it out!

Traffic Building - How to Use Google Adwords to Create Traffic

Traffic building is one of the cornerstones of a profitable internet business, and although I do not believe that Google Adwords is the most profitable way to create long-term business, it is a useful tool to use to test squeeze pages and opt in script.

Google Adwords allows you to ramp up the number of visitors to several hundred per day, depending on the keyword and the money you are willing to spend.

Now, the quality of your Adwords subscribers, in my experience, is much lower than the quality of a good ezine solo ad subscriber or a subscriber who joined after reading one of your articles.

So one of the most important things to do and to know with Google Adwords is that you have to test everything you do. One of the things I consistently test is the long term profitability of a subscriber source.

I track the origin of every sale I make, and log the price of the sale, so that at the end of the month I can say that I made x number of dollars on Adwords subscribers, on a per subscriber base, and x number of dollars on article sourced subscribers, etc. This way I know the exact level of profitability of every single source I use.

By the way, in terms of long term quality (as opposed to cost per lead) my best sources are, starting with the best:

Article marketing,

Ezine solo ads,

JV mailings,

JV Giveaways,

Google Adwords

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.

How to Market Your Business Successfully Using Google AdWords

Basic Tips To Succeed In Google AdWords

More and more companies are turning to Pay Per Click Advertising when it comes to advertising their business online. However, Google AdWords can be an expensive and sometimes frustrating way of trying to market your business. But, there are some useful tips that will make your campaigns more effective.

1) Keyword Research and Choosing the right keywords

When setting up your campaign, you should be doing keyword research FIRST. Most people fail on this, and just set up a campaign hoping it will yield fruit. If you don't do your research using the GOOGLE KEYWORD RESEARCH TOOL, then you will not be successful. When doing your research, you need to be looking for a 'high' number of searches for that particular niche, but also aiming for the lowest number of competition in that niche...

LONG TAIL AND SHORT TAIL KEYWORDS WHAT ARE THEY?

Quite simple, a keyword is a phrase such as How to make money online.

A long tail keyword is any phrase over three. So, for example, "how to make money online," is a long tail keyword, whereas, "making money online," is a short tail keyword.

AN EFFECTIVE AD

2) Writing an effective ad

It stands to reason that with a limited amount of space to advertise your product or service, you need to ensure that you target enough information in the ad to get you a high number of clicks, and potential sales from the ad.

The simple way to do this is to think of the 'problem/solution' formula for writing a short ad. For example, if your product is about how to lose weight in the weight loss niche, then you would write something like this:

Looking to lose weight? This FREE report shows you how....Then you just need to paste in your URL at the bottom.

Many people don't realise that the problem/solution formula with the FREE keyword is vital in any ad....

3) Location, And Bidding Prices

Once you have your keywords, have written your ad, you can set a budget for your ad. The best way is to set a low bid to start off with, and to set the location to your TARGET MARKET. If you're based in England, and ONLY SELL in England, then you need to just target that market, if however, you SELL GLOBALLY, then you need to think about setting a price slightly higher to accommodate the global market.

Running an AdWords campaign is trial and error. But if you know the basics, and don't set your goals too high at first, you will have success later. Once you get a few clicks, and even a sale or two, you can maybe be bold and experiment a bit more.

I've been using Google AdWords on and off, and have been getting a few sign ups per week, just by using these basic tips.

For more info on marketing your business, go to the link below

http://www.chrisfarrellmembership.com/public/department131.cfm

CHRIS GAYNOR is a freelance jack of all trades when it comes to journalism/blogging, and internet marketing. He blogs on two websites, politics, and food, and has a couple of internet marketing businesses. He is also online journalism tutor for CTJT Cleland Thom Journalism Training.

Visit one of his ventures, here: http://www.plentyonyourplate.com

Internet Marketing Apprentice Recurring Commissions

Internet Marketing Apprentice Is For Those People Serious About Making Money Online. Earn 50% Recurring Income On This Very Sticky Membership Site! Your Subscribers Will Love You For Promoting! Http://internetmarketingapprentice.com/affiliates

Check it out!

Easy Biz Affiliate Marketing Training Center

Step By Step Tutorials And One-on-one Coaching Help Beginners Become Successful Affiliate Marketers. This Program Shows In Detail How To Create The Personal Marketing Web That's Vital To Internet Marketing Success.

Check it out!

PPC Advertising - Using Google AdWords to Gain Exposure and Increase Traffic

If your online business is suffering because you have no visitors, you may be missing the mark when it comes to marketing strategies. Driving traffic to your website is a very important part of your online success. And, while making money always seems to be at the top of an online marketer's wish list, you have to get noticed before you can make sales - people have to find your website before they can go buy anything.

Using Google AdWords to gain exposure and increase traffic to your website is just one way -- a very effective way.

Most people have heard of Google AdWords, and perhaps even attempted to set up a campaign, but when it came down to putting in their credit card information, they quickly abandoned the set-up process. Part of this is because they didn't want to spend money, but the main reason is because they did not know what they were doing.

Let's take a moment to explain in simple terms what the Google AdWords program is and how it works.

What is Google AdWords and How Does It Work?

When you type a word into your web browser and the results appear, you will notice on the top and the right hand sides of your search results a number of different advertisements. These are called "sponsored ads." These are ads that people have purchased for a certain geographical area.

When you create an AdWords campaign, your ads will show up in those same places when web surfers perform searches. The idea is for these surfers (people looking for information) to click on your ad and go to your landing page. Here is where you prime them with rich content to click through to your website -- and ideally buy something. At the very least you want prospects to sign up to your newsletter, ask for more information, call for a free quote, etc. The idea is to get them to take some form of action.

Why Use Google AdWords?

Of course, you can create a website and drive traffic to it using other marketing strategies, but a properly set up AdWords program can be an incredible marketing tool to generate "targeted" traffic.

Targeted traffic is individuals who are already interested in your products and/or services. The reason many marketing strategies don't succeed is because the marketer is inexperienced. They focus too much on the quantity of their site's traffic and not enough on the "quality."

Now that you have a better understanding of Google AdWords and how it can benefit your business, you might want to take a second look at the program. If you are still reluctant, you should contact an AdWords expert to learn exactly how this type of pay-per-click program can help maximize your business's profit.

May be reprinted with the following, in full: Want to out perform your competitors, increase sales and traffic, and grow your business? PPC Summits teach you how to run successful Google AdWords and other pay-per-click campaigns. Get full details at http://www.PPCSummit.com.

Need Cash - Know How to Earn Money Using Google AdWords

Do you venture in online business yet are still in need of cash? Are you having a hard time paying for your everyday living even if you have a business of your own? Does your business declining? As additional information, Google AdWords can supply you with the money you need that may help you increase your living. Now you might be wondering how to earn money using Google AdWords.

Internet business is still alien for most of us. We may be familiar with the internet however we are not so familiar with the kind of business it makes. For most of us, internet is just one kind of entertainment.

In every business, we need to advertise for more exposure and in order to increase sales as well. Same thing happens in online business. Businessman creates ads to expose whatever it is that they are selling. In constructing a campaign ad, you will need AdWords to attract customers. These AdWords are challenging however it can give you the profit you always wanted.

So, how to earn money using Google AdWords? The answer is simple. All you have to know is the right word. Using acceptable and accurate words will definitely increase the amount of traffic. You also have to consider the target costumer for your business. Knowing your audience will give you the idea of what is attracting them. You can make use of the information for your advantage.

Being specific in AdWords also helps a lot. In this way, people won't need to search somewhere else. People who want to buy look for specific information on what they are looking for. So what you need is to give them exactly what they search for. Do you still wonder how to earn money using Google AdWords? Only a powerful keyword is the solution.

FREE Cheat Sheet "This Is How You REPLACE YOUR JOB On The Internet..." Is Finally Available For The Average Beginner. Click Here Now: http://www.getprofitsfast.com/art.html To INSTANTLY Claim Your FREE Cheat Sheet!

How to Use Google Ads Effectively For Copywriting

The Googles AdWords selection process has stumped most new online content writers and website owners at one time or another. Google AdWords are the advertisements that appear on the edge of the search listings on Google. They are pink and green and are ads from sponsors. When working properly and set up right, they can bring a lot of traffic to your site. However, when you do not fully understand how to use Google ads effectively for copywriting, they will not bring the desired responses you are looking for.

The reason that a lot of advertisements get rejected from Google AdWords is because the system that siphons through all the ads is very picky and has very particular length requirements.

There are two factors that will determine whether your ads will be accepted or not include:

1. Find the right keywords so that you will be spending your money on targeted hits instead of wasting money on random hits that may or may not work.

2. Write your ads so that they are small, clear and are direct. Make sure that they are concise and make sense.

One of the reasons so many people struggle when writing ads for Google, is because unlike other copywriting work you have to be able to create a three to four length word space that describes your business or company and makes sense at the same time.

In most copywriting jobs, you only have to be concerned with incorporating keywords, and that is a lot easier than writing Google AdWords. Don't feel too discouraged if your first few attempts fail. Even the best of professional copywriters have been tripped up by Google AdWords. If you are looking for a few good tips that can help your ads get into some of the top positions and keep your conversation rate low, here are some ideas:

o Make sure your headline expresses either the benefit to a consumer going to your site or what the consumer can expect to gain from going to your site.

o Try incorporating certain benefits with features on your website, make the consumer want to go to there.

Keep in mind that it will take time to write effective AdWords for Google. Keep trying and you will be able to create effective ads and gain website traffic.

Saman Rashid is an experienced writer.She has been writing articles and web copies since 3 years.To contact her, kindly visit http://www.mscopywriters.com

How to Use Google AdWords to Generate Massive Network Marketing Leads

Using pay per click (PPC) advertising on Google AdWords can be a fantastic way to generate tons of leads for your network marketing opportunity. It can also cost you a small fortune if you do not know what to do. Here are some tips to help make AdWords your lead generating machine.

Never advertise or lead with your opportunity.

Huh? You are probably thinking that unless you send people to your replicated company website, you will never get anyone to join your opportunity and, after all, people should want to hear about our great products and compensation plan.

Well here is the cold, hard truth: people do not care one bit about your opportunity, mostly because they do not know you, so why would they join you in a business? Also, and this is a biggie, Google frowns upon ads that link to replicated websites, even if you are using a redirect with your own domain name. So what do you advertise and where do you send people who click on your links?

To answer this question, you must first understand who your prospects are:

Your best prospects are network marketers.

Why is this? The main reason is because they are already sold on the idea of MLM network marketing.

Look at this example: suppose you sell Cadillacs. Two people show up at your dealership: one does not know what kind of car to buy, or whether to buy at all, but the other already drives a Cadillac, loves the car, and is thinking about replacing it with a new one.

Who is the better prospect? Obviously the person who is already sold on Cadillacs.

So what does this have to do with PPC advertising?

You use Google adwords to build a list of network marketers and then develop a relationship with that list, and then market to your list. To do this you offer free information regarding the problems and needs of network marketers.

You should be familiar with these if you are in the business: how to market, advertise, generate leads, follow up with prospects, and so on. There are many hot topics in the MLM industry. Your information can be an ebook, an email series, or a video series.

Send visitors to a squeeze page.

This is most important. Your PPC ads let people know you have a solution for them and sends them to a squeeze page (also known as a lead capture page) where visitors have to give you their name and email address to receive your great content.

This page should be kept simple, with a headline and bullet points that clearly point out the benefits to your visitor of getting your free content right now.

One step further: the funded proposal.

To take this to a higher level, you would create an information product that you could sell for a low price, say 20 to 30 dollars. The free stuff you offer people in your ads and squeeze page would actually be a small sample of your product.

This serves two purposes:

1. Money earned from selling your product will offset your up front advertising costs.

2. It lets you know who the serious buyers are.

The important issue here is to build a list of current, active network marketers. Develop a relationship with them and sooner or later, some will join your opportunity.

One more tip:

Keep a close eye on your keywords and filter out the ones that are not producing. Too many people waste money on clicks from keywords that do not produce the desired result, which in this case is opting in on your squeeze page to receive your free information.

Using pay per click advertising on Google AdWords can be an expensive proposition, but done correctly, you can generate a massive amount of leads for your network marketing opportunity and offset the costs of acquiring these leads by using a funded proposal.

This free video reveals how to generate over 100 network marketing leads [http://newsuccessonline.com/pay-per-click/the-best-ppc-course-for-generating-massive-network-marketing-leads] everyday for free. Get it now at newsuccessonline.com/pay_per_click_program [http://newsuccessonline.com/pay-per-click/the-best-ppc-course-for-generating-massive-network-marketing-leads].

How to Use Google AdWords

Internet marketing promotions seems to be similar to weight loss diet programs. There seem to be many options available but most of them don't work. Out of the list of options that work and one of the most used ones is Google AdWords.

This is called the pay per click method of advertising. Anyone is able to easily incorporate this method into their online marketing plan. One of the most important points to remember is that when placing an ad you need to keep your target audience in mind. That includes making sure that you write the ads in the language that your target audience speaks. If you are using English, then don't advertise in countries that do not have a large English speaking population.

Always test two new ads at the same time. This is commonly known as an A/B split test. This method allows you to test which ad performs the best by ascertaining the click through ratio.

Continue to use the ad that has the best performance and cancel the one that performed badly. You then write up a new ad and test it alongside the one that performed the best in the previous exercise. Continuing with this process leads to the creation of the most powerful ad.

It is very important in internet marketing promotions to include your keywords in your ads. Online ads are relatively short so it is not easy to include too many keywords and still have the ad make sense. If you are able to fit 3 or 4 keywords into your ad then you are doing very well.

Ensure that you are using the same keywords that you are using in your web site description. The reason this works is because the keywords that are typed into a search engine show up in bold in the search results. Studies have shown that ads with bolded keywords in them will be clicked more often.

Be sure to include in your ad what service or product you can provide for your customer. The problem is that you only have very limited space to play with. It is easiest to keep it simple and to use only a few words. As a good example use the words 'get thin' if you are offering people a weight loss program.

On the other hand, if you are trying to help people make money then just put 'make more money'. You can see that these simple phrases are economical in terms of using up space but still inform people of what you are offering.

Use attention grabbing words such as: new, proven, discover, how to etc. Use words that encourage the customer to take action. Do ensure though that the words you are using truly fit the content of your site. Search engines such as Google might consider it spam otherwise.

As a final word of advice remove stop words from you ad. These are words such as: a, an, it, in, on, and, but, if and more. You need to ensure that every word you use in your ad helps you to persuade the customer to click through.

With these and other internet marketing promotion tips at your disposal you are sure to see an increase in the amount of traffic that visits your site as well as an increasing customer base.

A former college dropout, Andrew Rondeau transformed himself from a petrol pump attendant earning just $4 an hour, to a highly successful Manager and Internet Marketer.

Discover how you can maximize your website profits in minimum time. Check Andrew's site and free products and services. Rush over to: http://www.webuildyourblog.com/

Thousands have used the free advice, products and services and gone on to make their living via the Internet.

Index Your New Pages Quickly By Using Google Sitemaps

Index your new Pages Quickly by using Google sitemaps

Google has provided many powerful tools for web masters. Some of them are Google analytics, Google sitemaps, Google alerts, Google trends.

Google analytics: Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site.

Google sitemaps: Google sitemaps helps your site to be indexed by Google easily. This tool can also be used to diagnose any problems while crawling your site.

Google alerts: Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Google Trends: Google Trends allow you to compare the searches.

In this Article we will discuss about Google sitemaps.

Sitemap is an xml file which stores the Urls of all the pages of your website. If you can create a sitemap for your website and submit to Google then all your pages will be quickly indexed. Any new pages created can also be indexed quickly by using sitemaps.

Before submitting a sitemap to Google , user has to pass authentication. I.e. he has to verify himself as the owner of the website. Google allows two methods of verification. One is placing a custom Meta tag provided by the Google to be Placed on the root page of your website. Other is adding a new html page to your website.

After verifying your site you can see the below statistics for your site

o Http errors

o Not Found Pages

o Urls Not followed

o Unreachable Urls

o Urls time Out

If you don't have much knowledge of xml and its syntax you can even submit a simple text file containing the urls of all the pages in the web site. Single url per single page is allowed in one single line.

Example of the text file

http://www.dummysite.com/page1

Http: //www.dummysite.com/page2

The advantages of using Google sitemaps are:

One can know whether his site is successfully index in Google.

One can also identify the potential problems in crawling his website.

One can quickly index new pages by submitting updated site maps to Google.

Google sitemaps is a great tool for the webmasters in getting their site indexed with Google easily and quickly.

Parveen Kumar Devatha

Seo Expert for the last 4 years working on google linking algorithms.

Expertsharing [http://www.expertsharing.com/forum]

Getting More Website Traffic - How to Use Google AdWords Image Ads to Get More Visitors to Your Site

When it comes to getting more visitors to your site and making more money online you are going to have to make sure you focus on what is working. That is why I want to show you right now how you cause use Google AdWords image ads to get more visitors to your site and make more money from those ads.

Step #1 - You have to make sure you understand how they work!

When it comes to using image ads, you are basically using banner ads on the Google Content Network to get more visitors to your site. What happens is you load up your banners and they go out to all the sites on the Content Network that are related to your niche market.

Step #2 - You have to make sure you start using them right away.

You have to realize that very few marketers use image advertising right now as they don't know that it works! You have to make sure you get in and start using this source right away so you can take advantage of it before it gets over saturated with other marketers trying to do the same things as you. If you can get in and start figuring out how to use this source in your niche market now, you can master image advertising and then you will be able to block out a lot of the new competitors who try and come behind you and use this source.

So make sure you start using it right away so you can take full advantage of this source in your niche market.

What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. http://www.jasonnyback.com

How to Use Google AdWords Effectively

Google AdWords will provide you precise targeted advertising which ultimately maximizes your online presence, saves you unnecessary and lost time in experimentation's and trial and error approaches, and since you are saving time and effort, Google AdWords is saving you money as well. With the right preparation and execution, starting your online business using Google AdWords can be likened to cultivating a garden of expensive plants and flowers that will eventually make some of the most expensive produce that you can convert into cash, but of course, just like planting and cultivating, the planning and execution of a Google AdWords campaign may take time and some effort but if you just follow them to a T, then rest assured your efforts will show its golden fruition sooner than you think.

One has to understand that, using Google AdWords as your main weapon in your ad campaign, your goal is to get the lowest cost per click (CPC) which is a trick in itself since the most popular keywords are being bid on by most likely some of the biggest companies there (especially those items that are also being sold by multinationals such as electronic items and gadgets, appliances, general commodities such as bread, sugar, coffee, tea, etc., and the others) and what you have to do is look for other keywords or keyword phrases that people may use in lieu of the more popular keywords since these command only a small bid price. The second Google AdWords will also help you get the best quality of clicks meaning those clicks that turn into conversion (sales) and leads.

If you are just starting and you do not yet feel comfortable with Google AdWords, try a few campaigns first and monitor them religiously by using the Google Analytics which was made to partner with AdWords to provide you the necessary tools in order to make sure that your Google AdWords campaign is running smoothly and as it should be. Also, since you are to set your own daily budget, it would be a good idea to peg it at a relatively low daily budget in the beginning until you are already at ease with using Google AdWords, and you can start with ten to fifteen dollars a day until you are able to fully fine-tune your way into the Google AdWords world.

You may also set your maximum bid at this point and this is a bit tricky since bidding too high makes your cost per click too costly and you may end up losing your daily budget fast but if you bid too low, then you may not get the number of clicks that you need in order to generate the sales that you want. At this juncture, it will really be trial and error in the meantime until you get the most number of quality clicks that you can for your budget.

What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. http://www.jasonnyback.com/ezine

Affiliate Marketing Marketing

A 52-week Step-by-step Guide To Making Automated Income Online With No Products, No Copywriting, No Website, No Customer Service.

Check it out!

How to Make Sure You Don't Go Broke Using Google AdWords

One of the biggest problems with Google AdWords is the fact that if you don't know what you are doing you can easily and quickly lose a lot of money! That is exactly why I want to show you right now how to avoid going broke using Google AdWords.

Secret #1:

The first thing you have to do is make sure you are tracking everything you do. Here are the things you want to track.

#1 - Which keywords are making you sales: If you track this then over time you will be able to see which terms are profitable and which are not. That way you can cut out the bad ones and keep running ads on the good ones.

Most people don't do this and end up going broke!

#2 - Optin rate to your landing page: You want to make sure you know exactly how many people are opting in to your landing page and becoming a lead. That way you can test different versions of your landing page to increase your conversions.

The higher your conversion rate means your profits should increase as well.

#3 - Conversions to sales: This is very important as well. You want to know exactly how many people are buying compared to how many are coming to your site.

Secret #2:

The next thing you want to do is make sure you start out small and get the above numbers to work in your favor. Once they start working for you and you start to see consistency and profit, then you can ramp up your campaign and make more money.

Discover the secret "Traffic Snowball System" Jason Nyback used to drive over 1,175,000 new visitors to his tiny websites & how you can to - Click Here Now to get access to this free video that reveals all.

To discover proof of how you can drive thousands of visitors to your website using this insider "Can't Miss" system - Click Here Now.

Internet Marketing Newsletter In A Box

Publish Your Own Wildly Successful (and Profitable) Newsletter Without Writing One Single Word Yourself & Become A Recognized Expert In The Internet Marketing Field Almost Effortlessly!

Check it out!

Website Optimization With Google Webmaster Tools

One of the more valuable tools available to webmasters today is Google Webmaster Tools. This free set of tools offered by Google, provides webmasters with all the tools they need to optimize their website for search engines, report errors encountered on your site, and help in marketing their website.

How to Get Started

The first thing you will need to get started is an account with Google. If you have a Gmail account then you already have an account. Otherwise, you can just sign up for a Google Account on their website. With your new account in place, you can log in to the Webmaster Tools site and start to configure a website to track.

Before Google can show you tracking information, you need to verify ownership of the site. There is a wizard on the Webmaster Tools site that walks you through the process of verifying ownership. Among several different verification methods, one simple way is to download a simple HTML file and then upload this to the root directory for your website. This will have a unique file name that looks something like google07ed25be517f5f23.html. Use an FTP client such as FileZilla to upload this small file to your server and your verification is complete. It may take as long as 24 hours before you see tracking information show up in Webmaster Tools.

Search Queries

This page contains a list of actual search queries run on the Google search engine where your site appeared in the results. This important report will tell you how many times your result was displayed for the query (impressions) as well as how many times users clicked on your result (click throughs).

This is really the holy grail of organic search engine marketing. Having unique and good quality content on your site will attract lots of visitors and backlinks. The more backlinks you get to your page, the higher your page will rank. And when your page ranks higher, it appears nearer the top of the search results for the relevant terms contained on your web page.

Links to Your Site Page

This report shows you all of the backlinks to your website. These are the backlinks to your site according to Google. Every search engine uses a different algorithm to determine how many backlinks to your site exist. Google is famous for rejecting a large amount of backlinks if they feel that the links were paid for or traded just for the purpose of improving page rank.

Keywords

The keywords report really gives a webmaster keen insight into the way that Google views your website. It will tell you which keywords predominate all of the content pages on your website. Additionally, you can view a detailed report which tells you which content pages have the strongest ranking for each keyword. For each page, you will see how many times the keyword occurs on each page.

Internal Links

The Internal Links gives you a summary of how pages are linked internally. Internal links are links from one page to another within the same website. Google uses these types of links to determine the relative importance of pages within a site. These type of links cannot be used to improve the page rank of a webpage, just to indicate how important the webmaster values them relative to other pages.

Malware

Occasionally, a website gets hacked by nefarious individuals. It is your responsibility as a webmaster to make sure that hackers are stopped, or at the very least, any malware placed on your site is removed quickly. The Malware report will display a list of pages with possible malware. You should check this report regularly to make sure your site is clean.

Crawl Errors

The Crawl Errors report displays errors that the Google spider encountered while attempting to read web pages on your site. This page is important for identifying errors on your site. Sometimes, the errors on this page will be as simple as a timeout issue meaning the page took too long to load. If you see any Server Errors

Crawl Stats

The Crawl Statistics report gives you some useful graphs showing you how often the Google spider visited your site. For popular sites, the spider will visit every day. Google has a very powerful search spider that doesn't have problems visiting hundreds of millions of sites each day. You can incorporate a sitemap into your site to indicate to the Google spider how content on your site should be indexed.

HTML Suggestions

The HTML Suggestions report contains a list of issues that could affect your search engine rankings. Webmasters should heed this report well, because all of the information here is specifically tailored to help your site rank better. This will not only help your search engine ranking with Google, but with all other search engines as well.

It provides information such as "Duplicate meta description" and "Short Meta Description". Webmasters should also make use of the W3C Validation Service which will check your HTML and CSS for any non-standard markup or errors which may cause problems with search engines. Search spiders like clean and standardized markup which is well-formed.

Sitemaps

Sitemaps are XML files that contain the URLs of all content on a website that should be crawled and indexed by a search engine. Not only do they list all of the possible URLs, but they also include information such as when the file was last modified, how often you expect the web page to be changed and a priority that indicates the importance of the page within the entire site.

Webmaster Tools will tell you how many of the URLs from the Sitemap have been submitted and also how many have been included in the index (Google search engine). If there are any errors with the site map, these will be displayed as well.

Crawler Access

Using the crawler access function, you can view and test your robots.txt file (which excludes certain content from search engines). There is also a tool to generate a new robots.txt file using user-defined exclusion rules. Another important tool is the Remove URL feature which allows a webmaster to request that a page be forcibly removed from the Google search engine.

Sitelinks

If your site is deemed worthy enough, Google will generate site links underneath the normal search result. These are links to sub-areas within your site that are very popular with users. Because these links are automatically generated, you cannot define your own site links, but you can request that site links be removed if the algorithm Google uses erroneously chooses sub-areas you don't wish to be displayed to users in the search results.

Conclusion

When using Google Webmaster Tools, make sure to read the help documentation carefully. It will provide you with a lot more detailed information on how to optimize your website for both the search engines and your visitors. There is a wealth of information that is crucial to your understanding of running a website and more importantly, promoting your business.

Ken is the founder of Orvado Technologies, a San Diego Web Design company building custom web apps using search engine optimization and intuitive user interfaces.

My Cpa Affiliate Marketing System

New Cpa Product - High Converting Video Sales Page. Package Of Tools For Affiliates (75% Commissions). 4 Incredible Bonuses For Customers. Site Optimized With The Best Software. How To Get Started Instantly In Cpa Marketing From Scratch - Blueprint.

Check it out!

The Particular Strength Of Search Engine Marketing Techniques Using Google AdWords

In order to efficiently work with the internet to advertise your products you must have a comprehension of web marketing tactics, internet optimisation together with Google AdWords.

The net is a very valuable marketing tool. This permits prospective buyers around the globe to become familiar with your products or services. Finding out how search engines like Google function will also carry out a serious role of the success or failure of your respective web marketing strategy. The online world can introduce your products and services to a new world-wide crowd, but you're not the only one utilizing it as a good marketing tool. Millions of people depend upon the net to play an important position within their advertising plan. With such competition with regard to the awareness of the consumers, you must learn to allow your web-site jump out if you're to be successful.

There are numerous of practical approaches designed to ensure you get your website straight into the faces of individuals surfing the net. A number of people utilize written text on their own website which is loaded with several different keywords and phrases. If somebody searches for data, products types one of the key phrases on their search box, the site that has those keywords and phrases will appear on the search engine results page. Anybody exploring the world wide web can then examine your website. This method could bring in many individuals towards your web page and additionally increase your website's position throughout various search engines.

Web engines like Google can also be used as advertising resources. Websites can easily try to enhance their positions on search engine result pages through working with a variety of methods. Quite a few companies pay out some sort of charge to have their websites come out on or even near the top of search engine result pages. This is known as paid placement. A further typical selling method is known as contextual promoting. With contextual advertisement, ads are brought about to a website which has a very much the same focus. In the event the makes a specialty of pure ingredients, as soon as somebody views the internet site your advertisement regarding organic agriculture could pop-up. When someone tries to follow the advertisement they're taken to your own internet site. One another advertising tool used to endorse websites is paid inclusion. Through this design webmasters pay engines like Google a charge to ensure the website shows up on a certain number of search engine results.

Used effectively search engine marketing, SEO along with Google AdWords can easily target traffic to your web site. The job for the web marketer is making the particular product to generally be way too brilliant to refuse.

FrontPageAdvantage, the leading UK SEO company providing SEO consultants and SEO experts. We are industry leaders in search engine marketing, search engine optimisation and the best use of Google AdWords. Please visit out website at http://www.frontpageadvantage.com/