One of the biggest problems with Google AdWords is the fact that if you don't know what you are doing you can easily and quickly lose a lot of money! That is exactly why I want to show you right now how to avoid going broke using Google AdWords.
Secret #1:
The first thing you have to do is make sure you are tracking everything you do. Here are the things you want to track.
#1 - Which keywords are making you sales: If you track this then over time you will be able to see which terms are profitable and which are not. That way you can cut out the bad ones and keep running ads on the good ones.
Most people don't do this and end up going broke!
#2 - Optin rate to your landing page: You want to make sure you know exactly how many people are opting in to your landing page and becoming a lead. That way you can test different versions of your landing page to increase your conversions.
The higher your conversion rate means your profits should increase as well.
#3 - Conversions to sales: This is very important as well. You want to know exactly how many people are buying compared to how many are coming to your site.
Secret #2:
The next thing you want to do is make sure you start out small and get the above numbers to work in your favor. Once they start working for you and you start to see consistency and profit, then you can ramp up your campaign and make more money.
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