3 Common Mistakes When Using Google AdWords

When you've been attempting to implement an effective AdWords campaign and haven't gotten the results you thought you would, chances are you're not using it to the best of its abilities. Using Google AdWords can improve your campaign's ROI when you avoid making some of the most common mistakes. Here are some suggestions about what NOT to do when using Google AdWords.

Limiting your target area to only one country such as the United States is a very common misstep. There is much more traffic than most people realize overseas. Just think about all of the missed opportunities businesses lose when they target only one place. Plus, the online traffic overseas is cheaper. Clicks that cost $0.50 and over in one place, will be only $0.25 in another country. There is positively enough traffic to make it all worthwhile. Many of your top campaigns may be ones you run only overseas once you start tapping into the traffic there successfully.

Another thing to avoid is making your AdGroups too broad and bold. Most people tend to group a broad range of similar keywords into AdGroups. For example, if you're promoting a roofing repair service, you may group keywords like: "flat roofing, roof repair, and roofing contractor" into one group called "roofing repair service." This is a big mistake. People are more picayune in their mindset than you may realize at first. There is a world of difference between the online searcher who plugs in "flat roofing" and the one who types in "roofing contractor." One group wants to buy a specific type of home product, the other is just generally looking for someone to do some minor repair work on their home. One keyword per AdGroup can avoid things being too broad.

Finally, you will want to remain conscious of your Quality Score. The name of the AdWords game is Quality Score, so make sure you understand what this is and how important having a good score is for your business development. The difference between a mediocre Quality Score and a good one is: higher rankings and more traffic; more ad rotations; and cheaper clicks. Being meticulous about your Quality Score by consistently providing fresh content is one of the most effective ways you can improve your business sales.

Marketing your business online is easy when you have the right tools. Google AdWords is a very useful tool which, when used properly, can bring much more traffic to your site. Just avoid some of the errors and you'll be up and running with it.