Google Analytics: is the greatest, simple and a free tool developed by Google to help webmasters in their task of collecting information and reports about their websites. It is basically a software created to help small businesses to grow. It provides comprehensive statistical analyses that help in planning the future of a budding business.
Where to Find It: Google Analytics is available to only the users of Google Account. But in case you do not have a Google account, you can visit their homepage to register for one, thereafter go and do a google search to download/registered for one after filling the required form.
Benefits:
• It is free
• You deal directly with Google in any matter arising from its use - you do not need a mediator.
• Give special benefits to the webmasters by providing three types of reports viz: webmaster, executive and marketer
• Gives advice on the direction your business is going, so you can take a timely action if you need to.
• Additional options - market optimization and content optimization. Thus you have all the option to use to improve your business as the needs arise.
• Support Centre that can bail you out fast in case you need help.
Other benefits are:
• It offers end-to-end metrics in a readable format.
• Provides executive summaries of e-commerce, traffic and conversion trends all in one place. You do not need to go elsewhere for further help.
• You can find out how visitors found your website and how they interacted with it using Google Analytics.
• Can tract all kinds of online campaigns.
• And lots of other benefits depending on your ingenuity as a webmaster
Finally with Google Analytics you can get updated reports of you website without spending a dime. If you are keen on increasing you traffic and by implication your profits, won't you rather rush to get this free and wonderful software for your website? The choice is yours.
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