How to Increase Your Profits From Using Google AdWords

How to Increase Your Profits From Using Google AdWords - In 48 hours or less.

The key to getting the best results from your AdWords campaign, is learning how to bid strategically. Strategic bidding is simply identifying how much your keywords cost in comparison to how much money they bring in.

Once you've done this, you can start adjusting your bids to maximize your profits. Complete each step to see immediate results.

**advanced strategies available below.

Step 1: Track Your Conversions

To help determine the value of your keywords, I suggest setting up conversion tracking. Conversion tracking is a free tool provided by Google AdWords that tells you how many clicks on your ads resulted in a sale.

Take note that online traffic fluctuates from day-to-day. In my experience it is best to wait one to two weeks after enabling conversion tracking to analyze your statistics.

Step 2: Evaluate Your Conversions

Once you've gathered enough data, you'll be able to evaluate how profitable your keywords are with their current cost-per-click (CPC) bids. This information will allow you to adjust your bidding accordingly.

For example, if your keyword has a high conversion rate and a low CPC, you should consider raising the maximum CPC. This tactic can improve the keyword ranking, giving your ads more exposure and increase your profits.

However, if you find keywords converting poorly at a high CPC, you should reduce its maximum CPC. The money you save on these keywords can be spent on high converting keywords. This will reduce your cost and increase your profits.

Step 3: Understand Conversion Cost vs. Quality score

Before changing your bids and budgets, make sure your ad quality isn't the problem. Your Quality Score is determined by how well your keywords, ad text, and landing pages relate to each other.

The higher your keyword's score, the lower the price you pay for each click (your actual cost-per-click) and better ad positioning. If your ads and keywords are not performing well, maybe a quality-related change will have more effect than changing your bids.

Step 4: Allocate your budget according to performance

Once you have the right information regarding your ads, it's time to decide on the appropriate budgets for each campaign. Make a list of your products or services and then allocate funds to each campaign based on profitability.

If you want certain keywords to receive more traffic, make sure they're in campaigns that are funded well. I suggest building separate campaigns for your most profitable keywords. These campaigns will generate the most sales.

Bonus Tip:

Your profits depend on the goals your campaign.

Write down a weekly goal for each campaign. Specific goals will help you work strategically to track your performance, and make the necessary changes to get the results you want. Here are some typical goals to focus on:

A. "I want to get more clicks for less money."

B. "I want to increase my sales."

C."I want to increase my Site Placements."

D."I want to increase my sign-ups."

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