In part 1 of How To Explode Your Downline using Google AdWords Without Losing Your Shirt I discussed the 90/10 principle. With this article I will discuss how to set up a Google AdWords account and creating your ad for maximum effectiveness.
The first step is to go to Google and register for a Google AdWords account. The fee is $5.00 to set it up. Next, you want to choose English as your customers language. After this you will be able to target your customers location. Google AdWords allows you to choose the country or countries where you want your ads to display. If you are selling a product or service that is not specific to the USA you can choose all English speaking countries like England, Canada, Australia, etc.
Now it is time to create our AD. I recommend using the following headline for your ad. For example, {Keyword: Network Marketing}. The Keyword tag will display your headline as whatever the prospect is searching for on Google. This means that if your prospect is searching for home business and home business is one of your keywords then your ad will display with home business as your title vs. network marketing. People are much more likely to click on your ad if it has the exact search query they entered in the search engine.
The following ad is an ad I placed some time ago that was very effective.
{Keyword: Grow Massive Downline}
Want A Massive Downline In Your MLM
How Does 447 Downline/Month Sound?
[http://www.DownlineSuccessSecrets.com/Downline]
Do you see how the word downline is in my heading and on each line of my ad? Google also allows you to create a dummy url that you can display to your prospects. Always make your dummy url specific to your ad. In your Google AdWords account you can enter your dummy url and below it enter your website. When your prospects click on your ad Google will redirect them to your website or lead capture page.
I would test different ads to see which ad generates the best response. Google allows you to do this, they will also keep track of all your clicks on a daily basis. After creating your ad you will be asked to enter your keyword list. Hopefully by now you have done your research and have created a huge list of keywords. The following tools are good for doing keyword research. "Googkeywords.com, Google Sandbox, Adword Analyzer, and Wordtracker.com
The next article in this series will discuss the math involved in PPC and how to set up your cost per click.
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