Google AdWords has become more and more difficult for small business owners to use. There are literally thousands of competing ads trying to grab your customers' attention.
As an advertiser, you know that the right strategy and information will help you beat your competitors... and dominate a larger percentage of your niche market.
Here are some key tips on how to get the most bang for your buck using Google AdWords.
**advanced strategies available below.
TIP # 1 Organize Your Campaign By Theme Or Get Penalized.
When creating a campaign, make sure you create separate ad groups for each of your products, brands, or types of services you offer. Each ad group must have a highly relevant set of keywords and ads that match the specific theme.
For example, you can start with a specific product for ad group 1. Ad group 1 will then contain only keyword phrases related to that specific product. By doing this, your ads will spotlight exactly what your customer is searching for.
You will position your ads to receive a massive surge of traffic and cut your cost in half.
TIP# 2 The "Right" Keywords Will Guarantee Success.
It's extremely important that you use specific keywords relevant to each ad group and landing page. If you load your campaigns with overly broad keywords, Google AdWords will lower your ad ranking. Your results will be many ad impressions, but very few clicks.
As a general rule, avoid one-word keywords which are to broad for a successful campaign. Look for the money words, or "buying" keywords which contain two- or three-word phrases. Maximize the keyword tool to generate more long-tail keyword ideas.
Example: The keyword "money" is to broad and overly saturated. However, the keyword phrase " make money at home scrapbooking" is very specific and indicates a person who knows what they want.
The longer the keyword phrase the more valuable it is to your pay-per-click campaign.
TIP# 3 Are You Including Keywords In Your Ad Text?
The # 1 way to get to the top of the search results is to place your keywords in the title of your ad text. This will show your customers that you have exactly what they want.
When your ad appears in the search results for a keyword in your ad group, the keyword will be seen in bold text by your prospect. This helps draw attention to your ad and Google AdWords loves advertisers who do this.
TIP# 4 Is Your Destination URL Relevant?
Google's main goal is to connect its searchers with the most relevant web pages available. Make sure that your destination URL (landing page) represents the most relevant page within your website -- ideally, the page should be dedicated to the specific product or service that's highlighted in your ad.
For example, if your ad tells a prospect that you sell a specific product, make sure your URL sends them directly to the page discussing that product.
Internet users like instant gratification and will not search through your website looking for what your ad promised.
BONUS TIP:
Increase Your Profits With The Google AdWords Conversion Optimizer
This tool allows you to increase your conversions while decreasing your cost-per-click.
The Conversion Optimizer is a feature that uses your Google AdWords Conversion Tracking data to get you more conversions at a much lower cost.
It optimizes your ad placement within each auction to avoid loser clicks and maximizes your money making clicks.
Your AdWords account provides tutorial lessons on all of theses tools free of charge.
Increase Your Google AdWords Profits - Now you can save time, money and headache when We Do All The Hard Work, while you profit and expand your business...
- Set-it and forget it; we handle everything for you
- Free up your time
- Improve your ROI
- Stop wasting money
- Start pulling-in low-cost, buying traffic in minutes
Review this FREE guide to see how we can increase your AdWords profits in 60 minutes or less, Go to: http://www.Infinity100Wealth.Info
Khaliah Fisher - Your Personal E-business Coach!
© Khaliah Fisher - All Rights Reserved. Reprints welcomed so long as the article and resource box are kept intact and all links are made live in accordance with the Digital Millennium Copyright Act.
No comments:
Post a Comment