The biggest problem with using Google AdWords is the fact that most people fail at it. Most people can't get traffic & a lot of the people who do get traffic can't seem to get it to convert to leads & sales. In this article I want to show you the reasons people fail and how you can avoid these.
Reason #1 For Failure:
Underestimate their markets. This is the biggest problem that people have with using AdWords. Most people think they can just load up their campaigns and the traffic will start flowing.
That is a great idea, but the problem is that you potentially could have 20 other people who are trying to get visitors from the same keywords as you are. So you have to make sure you do proper market research and make sure you know how much you can spend on a per click basis before you launch your campaign.
Reason #2 For Failure:
Getting traffic to your site that does not convert to buyers. This is almost worse then getting no visitors as it cost you money to get people to your site who don't buy. A lot of times you can drive thousands of visitors to your site and never see a sale.
What you need to realize is that smaller and slower is better when you are starting out. So start out with the low traffic keywords that are very qualified & make them profitable first.
Once you're making a profit on those keywords - then expand out to the bigger ones that give you more traffic.
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