One of the best webmaster tools available for free on the web is certainly provided by Google. Google provides many fantastic tools of which most webmasters are unaware. Worse still, some webmasters realize the tools exist but haven't investigated them. The ones who don't make the most of these Google webmaster tools are at a considerable disadvantage to those who do use them. The first step is to register for an account with Google. Once you've done that you need to open one of their Adwords accounts. You'll need the Adwords account in order to access the most powerful Google tools, so you should open one even if you don't foresee that you'll need to place any Adwords advertisements.
The general public knows that the search engine Google offers a free keyword suggestion tool to aid you in finding key words that relate to your business. Research in keywords is basic to almost every part of internet business. If you don't think about this part of internet marketing then you probably will not be successful. The keyword suggestion tool can be quickly located by doing a search for "Google keyword suggestion" and clicking to the Google page at the beginning of the search results.
Also next is their site analytics software that is a very powerful tool. You can track visitors to your site with this amazing tool; however you need an Adwords account for this. Data such as how they found you and whether they are turning into customers and/or prospective leads on your site can be gathered with this tool. The same kind of software from others can cost you hundreds of dollars and they are not half as user friendly and powerful. For any serious webmaster, this software is an absolute must.
The last software we address, but by no means the least important, is the suite of webmaster tools. These tools give you up-to-date information on any problems with your pages, the number of pages contained in your index, and a detailed compilation of every page on the internet that links to your pages. This list can help you establish why your page ranks well or poorly for search terms that you think are appropriate to your company. This fairly new addition to Google's software offerings is probably the most important software that google has ever released. It has been highly effective and I recommend it very strongly.
You can get a free copy of my latest ebook by clicking here: The 7 Keys To Business Marketing Success [http://www.bizraves.com]. Eric Menzies writes about Search Engine Marketing Firm and much more at http://www.BizRave.com
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