Friday, November 18, 2011

How to Use Google Adwords in Keyword Research?

Google AdWords is a service that lets you create and run ads for your business, quickly and simply. Run your ads on Google - no matter what your budget, you'll only pay when people click your ads. You create ads and choose keywords, which are words or phrases related to your business. People can simply click your ad to make a purchase or learn more about you.


There is a great tool in Google AdWords known as Google AdWords: Keyword Tool. You can access this tool without registering to AdWords but registering will give you more results.


We all know that to get traffic from Google and other search engines, we need to do some keyword research. This tool helps a lot in doing keyword research.


For example, you want to create a site about Technology.


Then you need to search for the keyword "Technology" in Google AdWords: Keyword Tool.


The search for the keyword "Technology" on the Keyword Tool comes up with results like Competition of the Keyword, Global Monthly Searches, Local Monthly Searches by default.


The Keyword "Technology" has low Competition and High Global Monthly Searches as you can see in image above. So building a blog about Technology can get more visitors to your site from Google and other Search Engines.


As the keyword "Technology" is really beneficial, you must search for a domain name with the Keyword "Technology". You must prefer.com domain first. If.com is not available, then search for.net or.org.


You can also use this Keyword Tool to search for keywords to be included in your posts on your blog.


For example, you want to create a post on your blog about iPhone 4 review. You need to search for the keyword "iPhone 4″.


The search for the keyword "iPhone 4" on the Keyword Tool comes up with results like Competition of the Keyword, Global Monthly Searches, Local Monthly Searches by default.


The Keyword "iPhone 4″ has medium Competition and High Global Monthly Searches as you can see in image above. So building a new post about iPhone 4 can get more visitors to your site from Google and other Search Engines.


You must include the keyword iPhone 4 in the title of your post, followed in summary/teaser of your post and finally in the body of your post.


Always use the keyword which has low competition and High Global Monthly Searches and stay away from high competing keywords like Computers, Real estate, News etc.

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